Elon Musk has said it before but will repeat it whenever asked. While virtually attending the B20 conference in Indonesia, Musk was asked about creating a smaller, more affordable car. The moderator suggested it be called the Model I for India or Indonesia. It’s a reoccurring question, but with competition also targeting a cheaper price point, Tesla must find a way to get there.
Musk responded to the question familiarly, “I can’t speak too much to the future of Tesla product development, except to say that we do think that making a much more affordable vehicle would make a lot of sense and we should do something.”
It’s something Tesla will have to do. Volvo’s CEO Jim Rowan told Automotive New Europe that EVs should be at price parity with gas cars in a couple of years.
The manufacturer has also teased a small EV that it sees as entry-level for consumers. It’s set a goal of producing 600,000 battery-powered vehicles by 2025. So far this year, it has made 40,500. Therefore, the new small vehicle the company is talking about would have to be a price point that would move many cars. Rowan said, “city car aimed at a younger demographic who can subscribe to it and make it their first Volvo.”
Elon Musk at the B20 Conference
Tesla has already brought down the price of producing electric vehicles, but Volvo says it can do better. Volvo said during its Capital Markets Day presentations that it plans to have battery pack costs down to less than $100 per kilowatt hour by 2025-26. A recent tear-down of the Tesla Model 3 pack, overseen by analysts from UBS bank, showed a cost of $131 per kWh.
During the third quarter earnings call, Musk said that Tesla’s new vehicle development team was already working on the next platform and would incorporate everything the company has learned from Models S, 3, X, Y, Semi and Cybertruck.
He also said that the target was to create a 2-for-1, as in producing two cars using the same effort it currently takes to build one. “It will be smaller, to be clear. But it will, I think, certainly become, certainly exceed the production of all our other vehicles combined.”
There have been rumblings of a Model 2, a vehicle that would cost around $25,000, for a few years around Tesla.
With the company having a hard time keeping up with orders for the Model 3 and Model Y, that didn’t seem necessary. However, Musk could also be alluding to the company's upcoming Robotaxi, or possibly a platform will be shared by both vehicles.
The company must address the need for a cheaper vehicle with the competition catching up and targeting areas where Tesla doesn’t currently offer products.
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For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.
Price Increase
The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.
The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series.
The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.
Free Lifetime Supercharging
For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.
There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.
We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.
Tesla recently showed off a demo of Optimus, its humanoid robot, walking around in moderately challenging terrain—not on a flat surface but on dirt and slopes. These things can be difficult for a humanoid robot, especially during the training cycle.
Most interestingly, Milan Kovac, VP of Engineering for Optimus, clarified what it takes to get Optimus to this stage. Let’s break down what he said.
Optimus is Blind
Optimus is getting seriously good at walking now - it can keep its balance over uneven ground - even while walking blind. Tesla is currently using just the sensors, all powered by a neural net running on the embedded computer.
Essentially, Tesla is building Optimus from the ground up, relying on as much additional data as possible while it trains vision. This is similar to how they train FSD on vehicles, using LiDAR rigs to validate the vision system’s accuracy. While Optimus doesn’t have LiDAR, it relies on all those other sensors on board, many of which will likely become simplified as vision takes over as the primary sensor.
Today, Optimus is walking blind, but it’s able to react almost instantly to changes in the terrain underneath it, even if it falls or slips.
What’s Next?
Next up, Tesla AI will be adding vision to Optimus - helping complete the neural net. Remember, Optimus runs on the same overall AI stack as FSD - in fact, Optimus uses an FSD computer and an offshoot of the FSD stack for vision-based tasks.
Milan mentions they’re planning on adding vision to help the robot plan ahead and improve its walking gait. While the zombie shuffle is iconic and a little bit amusing, getting humanoid robots to walk like humans is actually difficult.
There’s plenty more, too - including better responsiveness to velocity and direction commands and learning to fall and stand back up. Falling while protecting yourself to minimize damage is something natural to humans - but not exactly natural to something like a robot. Training it to do so is essential in keeping the robot, the environment around it, and the people it is interacting with safe.
We’re excited to see what’s coming with Optimus next because it is already getting started in some fashion in Tesla’s factories.
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