What to Expect from Tesla’s Upcoming Smart Assistant - Powered by Grok 3

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XAI recently launched Grok 3, the latest version of their AI model. Shortly after releasing Grok 3, xAI introduced their AI-powered voice assistant. This new voice assistant gives us a glimpse into Tesla’s upcoming smart assistant, which will also be powered by Grok.

What the Grok?

Grok, described by Elon during the Grok 3 unveiling as xAI’s “Maximally truth-seeking AI,” is designed to help answer some of humanity’s biggest questions—such as: Where are the aliens? What is the meaning of life? How does the universe end? But it’s so much more than that. It can also be used to answer your everyday questions, such as ‘What time is sunset today?’ and ‘What is Tesla’s stock price?’ (try not to look).

The name “Grok” comes from Robert Heinlein’s iconic science fiction novel Stranger in a Strange Land. In the book, Grok is a term used by Martians to describe the deep, profound understanding of something. This mirrors xAI’s goal with Grok—to develop an AI that grasps and comprehends in ways that were previously unimaginable.

What sets Grok apart is its lack of a “cut-off date,” meaning the model doesn’t rely on precaptured information. This enables Grok to actively source and summarize real-time data from the internet, including recent news stories, making it a powerful tool for tapping into recent events.

Why Use Grok?

Grok has already shown its impressive capabilities in just the past few days. For example, while I was stopped at a Supercharger, I shared my location, told it how long I’d be charging, and asked for the nearest, best-rated coffee shop with the shortest line at this time of day.

Grok quickly pulled up a list of local coffee shops and made suggestions based on ratings, proximity, and even average wait times. It used this data to formulate the most efficient recommendation. Below is a screenshot of the entire interaction:

To the Timmies!

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Supported Vehicles

Grok is set to replace Tesla’s current voice commands in the near future, a change that Elon has confirmed multiple times, including just recently. This is incredibly exciting news, as it will unlock a bunch of new capabilities for your current vehicle. MCU 2 and MCU 3 vehicles are expected to be able to take advantage of Grok since all the heavy lifting is completed server-side and not in the vehicle.

Much like the quick interaction I had with Grok on the web to gather information, Grok will be able to fetch data, make recommendations, and adjust settings on the fly in your vehicle. The best part is that it’ll continue to get better and better, even without software updates, since it’s completely server-based.

Grok Voice

Grok has its own voice, and upon integration into Tesla vehicles, it’s expected that you’ll actually get an audible response when asking a question, which should make keeping your eyes on the road easier. The voice mode is expected to be very similar to what’s available in the Grok app today. An example of that is shown in the video below.

Cost of Tesla Grok?

Currently, access to Grok on X requires a Premium Account, with Grok 3 access being limited to Premium+ subscribers at a steep $40 USD/month. A standalone plan for Grok that doesn’t include an X subscription is expected to be available in the future for about $30/month — still a steep price.

The big question is, how much will Grok cost in your Tesla? We expect basic vehicle commands to remain free, similar to the current setup; however, users will benefit from vehicle commands being powered by Grok, which will improve voice recognition and the ability to say commands in a more natural way.

The biggest advantage to having Grok in the vehicle will be to ask general knowledge questions and have back-and-forth conversations about any topic. We expect this to come at a premium price. It may require a subscription to Grok, or more likely, it’ll require Tesla’s Premium Connectivity package or potentially even a new Tesla Premium+ Connectivity subscription.

Rivian supports hotspot connectivity with their Connect+ connectivity package, so it’s possible Tesla may introduce a new tier with hotspot connectivity and Grok support.

Release Date

Alright, so you’re excited about Grok, and so am I. But when can we expect it in our Teslas? The answer seems to be “soon.” Elon has consistently mentioned Grok support for Tesla with the word “soon,” but if you know Elon’s timelines, that could range from tomorrow to 2030.

That said, with xAI showcasing voice mode already and a clear push for more real-world data to improve the model, we’re optimistic that it could be sooner rather than later. We’ve already seen some promising voice-related updates recently—so, fingers crossed, we could see Grok integration as early as the 2025 Spring Update.

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Tesla FSD in Europe: June Update

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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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