Elon Musk is calling the visualizations, 'mind of the car' because Tesla is attempting to show you what the car is recognizing and it's confidence level in a visual way.
The new visualizations are combining what the FSD beta used to recognize in beta 8 and earlier into a more production ready visualization. The visualization is similar to the production version in Teslas today, but it's much more advanced in what it shows. The new visualizations are all 3D objects rendered on the screen instead of the dots and rectangles we saw in earlier betas.
The updated visualizations are able to render complicated intersections, curves and turns. Similar to earlier betas they paint road boundaries in red and divide on-coming traffic with same-way traffic with a purple line. The yellow lines represent their real life counterparts, lines that you should not cross on the road. In addition lane markings are more consistent and smooth.
With this beta, Tesla also switched over to vision only and stopped relying on radar. Due to improvements with their vision detection the car is now able to detect and display objects much more accurately. The car detects and displays more vehicles in the visualizations and more detailed surroundings. Additional details have also been added to existing visualizations, such as brake lights that will now appear on the cars if they have their brakes applied. Cross walks are displayed on the streets.
The visualizations are smoother and more detailed than they have ever been. They can now accurately show cars crossing an intersections in front of you. Compared to what is in production today, it's a world of a difference. Cars will no longer skip or disappear when taking a turn in an intersection ahead of you.
Tesla found a clever way to show how confident the vehicle is in each object it's displaying. The brightness and translucency of each object will vary, depending on the confidence level of the neural net for that object.
Mind of car visualization will improve a lot in coming releases.
Brightness/translucency indicate confidence of neural net in predicting any given object.
Acid test is being able to assess with quick glance at screen if car fully understands environment.
Although previous betas showed a rectangular prism for each object detected, even if the car didn't recognize what the object was, this beta requires knowing what the object is before it will render it on the screen.
I expect this to change and Tesla to not only add many more 3D assets, but also to come up with a way to show an unknown object. Maybe they go back to a 3D rectangle for these situations. Elon Musk has said that car visualizations will “improve a lot in coming releases.” He recently commented that turn signals, hand gestures and more are going to be added soon.
In order for Tesla to achieve a high level of autonomy, they will essentially need to be able to build a highly detailed video game that represents the real world, in real-time. We are getting closer and the visualizations help us understand what the car sees and understands. With the ‘Mind of the car' visualizations we will now be able to tell how confident the car is in determining certain situations and that will let us better understand when we should take over.
Tesla's reintroduction of the Model 3 Performance continues to inch closer, and just like the refreshed Model 3 and the Cybertruck, every peek gives us some more hints and builds more excitement. A recent observation of a partially covered Tesla Model 3 Performance prototype revealed the new Sport seats designed for improved comfort.
Posted on X by Nic Cruz Patane, the upgraded Model 3 Performance was sighted in Santa Monica, where the vehicle's engineering prototype displayed minimal window tinting, offering a sneak peek at the vehicle's improved seating. The Sport seats, resembling dedicated racing bucket seats, significantly depart from the current Model 3 seating options.
Sport Seats Coming to Other Models?
Tesla's initiative to incorporate Sport seats into the Model 3 Performance hints at broader plans to equip its high-performance models, including the Model S Plaid, Model X Plaid, and Model Y Performance, with similar seating options. This move will elevate the driving experience across Tesla's performance vehicle range.
These seats were also spotted a few weeks ago by enthusiast Fidel Grandez. Initially thought to be designated for the Model S Plaid, these Sport seats have found their rightful place in the Model 3 Performance, aligning with Tesla's vision for a performance-focused yet more affordable electric sedan.
New Wheels and Front Lip
In addition to the seats, the Model 3 Performance is rumored to showcase a suite of enhancements. Another angle gives a little bit of an outline of the new front lower splitter. Other aesthetic and functional upgrades include "Warp" 20-inch wheels, advanced braking systems, and revised suspension components.
Tesla has been testing the Model 3 Performance prototypes for a few months, signaling that initial production could be underway in North America. This step is crucial as Tesla aims to reintroduce the Performance trim to the market, having temporarily removed it from their lineup. The reintroduction is timely, considering the evolving landscape of EV incentives in the United States. While the official launch date remains under wraps, anticipation builds for the Model 3 Performance's debut, expected in the first half of 2024.
Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.
The Power of Celebrity Influence
Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.
Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.
The Celebrity Cybertruck list is growing
Pharrell, Lady Gaga, Jay Leno, and now Kim Kardashian.
Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.
Sustainability Meets Style
Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.
In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.
Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.
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