Tesla Model Y receives top safety score of any vehicle ever tested [video]

By Gabe Rodriguez Morrison
Tesla Model Y Crash Test
Tesla Model Y Crash Test
EuroNCAP

Tesla continues to prove they make the safest cars on the road, with the Model Y receiving the top safety rating from Euro NCAP and Australia’s ANCAP.

Australasian New Car Assessment Program (ANCAP) is the latest car safety agency to give Tesla’s Model Y a top safety score. The Model Y just arrived in Australia a few months ago, despite being a popular vehicle in the U.S. market for some years now.

The Model Y also achieved a top safety score with the National Highway Traffic Safety Administration (NHTSA) in the U.S.

ANCAP released its five-star safety rating for the Model Y. Tesla scored well in all categories but excelled in adult occupant protection and safety assist.

The Model Y scored near-perfect results in the Adult Occupant Protection category, with an outstanding score of 97%. The highest score of any vehicle tested in this protocol. The score for the Adult Occupant Protection category is determined by a series of frontal, side and rear crash tests. Additionally, the score includes several other safety factors such as rescue, extrication and post-crash safety.

Tesla will continue to iterate on the vehicle's design and software to achieve even better safety scores in the future.

In fact, Tesla's CEO Elon Musk recently tweeted that Tesla has already improved Tesla Vision further since these tests have taken place.

However, there are always areas for improvement. Some of the categories Tesla can improve include, Child Occupant Protection and Vulnerable Road User Protection.

For child occupant protection, the Model Y lost some safety score points because it does not support every kind of child seat:

"Installation of typical child restraints available in Australia and New Zealand showed most child restraints could be accommodated in the rear seating positions, however the Type A capsule and one of the selected booster seats could not be correctly installed in the centre rear seating position."

Tesla Model Y Crash Test Ratings by EuroNCAP
Tesla Model Y Crash Test Ratings by EuroNCAP
EuroNCAP

Another category where Model Y underperformed was Vulnerable Road User Protection. ANCAP found that if the car struck a pedestrian, it would have a hard time with the base of the windscreen:

"The bonnet of the Tesla Model Y provided GOOD or ADEQUATE protection to the head of a struck pedestrian over most of its surface, with WEAK and POOR results recorded at the base of the windscreen and on the stiff windscreen pillars."

Despite these critiques, ANCAP was impressed by Tesla’s autonomous emergency braking system for protecting road users:

"The autonomous emergency braking (AEB) system is capable of detecting and reacting to pedestrians and cyclists. The AEB system showed GOOD performance in pedestrian test scenarios in both daylight and low light, with collisions avoided or mitigated in most scenarios including in turning scenarios and some reverse (AEB Backover). In cyclist test scenarios, the AEB system offered GOOD performance with maximum points scored."

The agency was also impressed with Tesla’s autonomous driver-assist system for preventing/mitigating collisions with other vehicles:

"Tests of the AEB (Car-to-Car) system showed GOOD performance with collisions avoided or mitigated in all scenarios, including AEB Junction Assist where the test vehicle can autonomously brake to avoid crashes when turning across the path of an oncoming vehicle."

Model Y received a leading score of 98 percent in Euro NCAP's Safety Assist category. This was thanks to Tesla Vision, the camera vision and neural net processing system that comes standard in all Tesla vehicles in North America and Europe. With update 2022.24 Tesla has also started transitioning some of its older radar-based vehicles to Tesla Vision.

Teslas are so safe because Tesla continuously innovates and iterates on its vehicle designs.

Tesla recently added a far-side airbag to prevent the front occupants from colliding with each other.

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Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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