It was a whirlwind of announcements at Tesla's Annual Shareholder Meeting held in Austin, Texas. The company announced significant updates about the company's future, including ambitious product plans, leadership changes, and bold strategies to address human rights issues in the supply chain. Musk's engagement with shareholders and his unexpected revelations left the audience more enthusiastic than ever about what lies ahead for the electric vehicle giant.
Musk to Continue as Tesla CEO
In his typically candid style, Elon Musk began the meeting by expressing his appreciation for the Tesla community, stating, "I just want to say I love you guys." This sentiment set the tone for the event, highlighting the close-knit relationship between Tesla and its shareholders.
Many investors breathed a sigh of relief as Musk announced he will not be stepping down as CEO of the company, squashing circulating rumors. Asserting the importance of Tesla's role in AI and AGI, Musk emphasized his necessity in overseeing the operations. Tesla co-founder JB Straubel was officially elected to the company's board of directors, alongside the re-election of Musk for another three-year term.
Tesla Dabbles in Traditional Advertising
In a surprising turn, Musk disclosed plans to venture into traditional media advertising — a departure from the company's typical non-traditional marketing approach. He acknowledged the importance of reaching potential customers outside of the company's devoted fan base. The crowd's overwhelming excitement caught Musk off guard, leading him to promise to evaluate the effectiveness of this new strategy.
Updates on Cybertruck and Tesla Roadster
In addition, Musk revealed that Tesla is targeting to deliver its first Cybertrucks within the year, with plans to deliver between 250,000 to 500,000 Cybertrucks annually. The return of the much-anticipated Roadster is slated for 2024. Musk gave insights into the challenges and breakthroughs in Cybertruck production, focusing particularly on the vehicle’s unique stainless-steel exoskeleton.
Despite rumors suggesting otherwise, Tesla successfully navigated the challenges, sticking to its original design intent and developing new manufacturing techniques for an exoskeleton-based vehicle. Further, the Cybertruck will be equipped with multiple attachment points to support third-party accessories.
Teaser of the Next-Gen Tesla Cars
In the meeting, Musk also teased two new electric vehicle models being designed by the company. One of these next-generation EVs appears to be a compact hatchback with a silhouette resembling the Model Y. No further details were given on the second vehicle. Still, Musk suggested that the combined production of both vehicles would exceed 5 million units per year.
Watch the Cyber Roundup Event
Watch Tesla's Cyber Roundup event in its entirety below. The Q&A session, one of the most interesting parts of the event, begins at the 1-hour 4-minute mark of the video below.
Update on the Next-Gen Tesla Roadster
Despite the excitement surrounding the next-generation Tesla Roadster, its production has been pushed back to 2024. While it will not be a significant contributor to revenue, Musk assured that its unique SpaceX thruster package will make it a "modest contributor to profitability."
Tesla Responds to Human Rights Concerns with Third-Party Audit
Tesla, facing increasing scrutiny over human rights abuses linked to its supply chains, has committed to a third-party audit. The concerns arise from the company's sourcing of cobalt from the Democratic Republic of Congo, known for pervasive child labor, and potential ties to forced labor in China's Xinjiang Uygur Autonomous Region. Amidst these allegations and ongoing lawsuits, Tesla's decision to hold a third-party audit marks a critical move toward addressing these issues.
Market Outlook Amid Economic Uncertainties
While Tesla has always been a forerunner in the electric vehicle market, Musk acknowledged that the company is not immune to the potential economic pressures that lie ahead. During the shareholder meeting, he cautioned about a potentially tough period for the economy and the consequent impact on consumer discretionary spending. Yet, he urged investors to remain resilient.
Musk offered some advice, saying, "Don't look at the markets for the next 12 months. If there's a dip, buy the dip." Despite acknowledging these challenges, he expressed confidence that Tesla will emerge stronger in the face of adversity, reinforcing the company's long-term investment appeal.
The Tesla annual shareholder meeting was packed with exciting revelations and announcements, from the CEO's continued leadership to the unveiling of future product plans. The surprises continued with the company's venture into traditional advertising and the commitment to cobalt auditing. As the meeting concluded, one thing was clear: Tesla continues to disrupt the industry with its forward-thinking strategies and unwavering dedication to innovation.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
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Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
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