Tesla Steals Super Bowl Spotlight Without Spending a Dime

By Kevin Armstrong
Popeyes commercial unmistakably features a Tesla with edited features
Popeyes commercial unmistakably features a Tesla with edited features

A 30-second commercial during the Super Bowl costs approximately $7 million, and the legacy brands were paying up for the big game. But, it was Tesla that was cashing in. According to Google Trends, Tesla, Model Y, and Model 3 were hot topics during the game.

The undisputed king of electric vehicles, which doesn't spend a dime on advertising, was getting all the attention as legacy brands promoted their (slow) transition to EVs. Tesla did appear in the game to make matters worse for those old-school brands. The face of Tesla, Elon Musk, scored some face time during the broadcast. The Tesla CEO, sporting a Doge Coin t-shirt, was spotted watching the game from a private box.

Legacy Brand Advertising

General Motors aired a one-minute ad in conjunction with Netflix. Will Ferrell starts the commercial by stating, "General Motors is going electric." Well, better late than never. Ironically, he is surrounded by zombies while saying the line, which could signify just how behind GM is; however, the ad states that more EVs will be in Netflix-produced shows and movies.

Dodge also produced a one-minute ad, at the cost of $14 million, to advertise their Ram 1500 Rev, a truck not slated to be on the road until well after the next Super Bowl in late 2024. Titled: Premature Electrification, the commercial was cringe-worthy, awkwardly trying to link medical conditions with electric vehicle myths.

Ads That Used Teslas

A Tesla did appear during the Super Bowl festivities in a Popeyes ad. There's no doubt it was a Tesla, but some post-production editing was done to make the vehicle described as "electric, of course," not a billboard for the automaker. The side repeaters were removed, and the door handles were altered.

Popeyes Superbowl Commercial

One commercial was unmistakably the world leader in electric vehicles but was a negative spot. The Dawn Project, a self-proclaimed safety advocate group, paid for a smear campaign aimed at Tesla's Full Self-Driving (FSD) system. The 30-second ad aired in Washington D.C. and some other state capitals, including Austin, Tallahassee, Albany, Atlanta and Sacramento. Dan O'Dowd, the founder of the Dawn Project, funded the ad. He is also the CEO of Green Hill Software, a company working on its automated driving systems. By the way, Teslas with Autopilot engaged are shown to be ten times safer than human-piloted cars.

As Musk enjoyed the game, the number of Google searches for his car company skyrocketed. That could mean a repeat performance of last year when Tesla reported a significant spike in orders after the Super Bowl. The competition must keep advertising - on Tesla's behalf.

Sweet Move: Tesla Shifts from Creating EVs to Making Candy

By Karan Singh
Not a Tesla App

Tesla has filed four new trademarks recently, according to the US Patent and Trademark Office. These trademarks aren’t exactly what you’d expect from Tesla – they’re not for cars, not for batteries, and not for any cool new software features.

They’re for sweet, sweet, candy!

Candy Trademarks

Tesla has filed 4 distinct trademarks in its filings with the USPTO, for the following four names.

  • Supercharged Gummy

  • Cyberberry

  • Mango Bolt

  • Dog Mode Chill

The trademarks don’t come with any particular logos, art, or renderings, or it doesn’t reveal anything besides the names of the candy or candy-like items. Tesla filed these trademarks last month on June 25th.

While we’re not quite sure exactly what type of candies these will be, there is one thing we can knock off the bat – given how premium Tesla’s food products have been, these will likely include high-quality ingredients with a matching price point.

Elon Musk previously hinted that he wanted to start a candy company, and claimed he was super serious. Given his usual 2-week timeline, starting it 7-years later under Tesla seems fairly fitting. Jokes aside, we hope that the candies will launch sometime before the Tesla van, otherwise you can expect some more jokes on that front.

Tesla is well known for designing and selling non-vehicle merchandise. In the past, they’ve sold a glass decal that makes your window look like it was shattered with a metal bearing, Tesla Tequila, the Cybertruck whistle and many others.

Maybe we’ll hear more about Elon’s candy ambitions during Tesla’s upcoming earnings call, which will be taking place this coming Tuesday, July 23rd.

Tesla Looking to Hire 800 New Employees After Recent Layoffs, Large Focus on Energy

By Karan Singh
Not a Tesla App

Just three months after Elon Musk fired the entire Supercharger team, and laid off many employees at Tesla, the company is now looking to hire 800 new employees.

This comes after many members of the Supercharger team were hired back after their initial layoffs.

New Hirings

Tesla’s careers page now has more than 800 open positions today, and positions go from anywhere between engineers for artificial intelligence or batteries, ADAS testers in local communities, or service and desk employees for service centers.

Most of the new jobs focus on engineering positions, and many positions in Legal Affairs, Business Support, and vehicle software positions have not been posted or renewed. Those sections remain empty, at least in North America.

Tesla Energy Focus

Interestingly, quite a few of the new positions focus on Telsa Energy and its role in the company. There are several positions for supporting the deployments of Powerwall and Megapack, as well as doing further engineering work on these types of stationary battery systems.

Just recently, Tesla secured a $375 million Megapack contract in Australia – to build one of the biggest 4-hour battery banks in the world. This comes just days after the announcement of a $256 million Megapack contract to expand a different Australian facility.

We’re expecting Tesla to bank more towards its energy business – which has really just started getting off the ground with recent factory expansions and new business. Tesla Powerwall also recently hit some spectacular milestones – 100MW in California delivered to the grid, and 200,000 hours of backup power after Hurricane Beryl in Texas.

Powerwall and Megapack are going to be defining features of Tesla’s business – and we hope to see Tesla Solar – both Solar Panels and Tesla’s Solar Roof, also become more available to the mass market, just like Powerwall is today.

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