Following the recent departure of longtime deputy Omead Afshar, Elon Musk has stepped up to personally oversee Tesla’s sales operations in North America and Europe, according to a new report from Bloomberg, which cites people familiar with the matter.
This is a big shake-up that places Elon directly in charge of fixing Tesla’s sales slump in two key markets. The move has come as Tesla reported nearly on-the-ball deliveries for Q2 2025, hitting 384k deliveries, against a consensus street estimate of 385k deliveries.
New Leadership Structure
According to the report, Afshar’s former responsibilities are being divided between Elon and Senior VP Tom Zhu. Elon will now directly oversee the sales organizations in the US and Europe. As part of this change, Troy Jones, Tesla’s VP of North America Sales, will now report to Elon.
Tom Zhu, who is based in China, will continue to manage sales in Asia while also taking on the critical new responsibility of overseeing global manufacturing operations. Leadership of Tesla’s factories in Fremont, California, and Texas will now report to Tom. Tesla Energy’s factories will still report to Michael Snyder, VP of Energy and Charging.
For now, we’re unsure whether this is a temporary management structure, if the reporting lines will shift, or if Tesla will either hire or promote a new Senior VP of Sales to cover the duties.
Tackling the Sales Slump
The restructuring is a response to the recent downturn in sales. Analysts estimated that Tesla would deliver approximately 385k vehicles, which they essentially managed to achieve. However, deliveries fell short of production numbers, with Tesla delivering just 373k of the 410k vehicles produced.
This situation is particularly challenging in Central Europe. Europe has been noted as Tesla’s weakest market, according to Elon. Interestingly, Elon previously stated in several interviews over the last few months that there was no demand issue, but it now seems that there have been some issues with growing sales.
With Tesla’s new vehicle registrations across Europe having plunged 37% since the start of this year, and the rollout of the new affordable model, as well as more affordable versions of the Model 3 and Model Y seemingly delayed, there is a lot to do. Some analysts are projecting a second consecutive annual decline in Tesla’s global car sales for 2025.
The Rise of Tom Zhu
A key note in this reshuffle is the return of Tom Zhu to a top global operations role. Tom had previously led the construction and ramp-up of Giga Shanghai and was then promoted to Senior VP of Automotive Operations in 2023. Last year, he was sent back to China to focus on tackling regulatory hurdles with the launch of FSD in China.
His return to overseeing global manufacturing, even while staying in China, is a significant vote of confidence in his abilities. It also comes as Chinese authorities have begun drafting new autonomy guidelines to clear a path for the broader rollout of both Supervised and potentially Unsupervised FSD.
Wrap Up
This major restructuring shows that Elon is once again focused on Tesla and plans to personally tackle the company’s biggest issues. This will require a careful hand, as Elon’s forays into politics have caused self-admitted brand damage. If anyone can turn this around and have the Model Y return as the Best-Selling Vehicle of 2026, having just missed out by a few thousand vehicles to the Toyota RAV4, it is Elon.
Alongside him, Tom Zhu will be responsible for streamlining global manufacturing and ensuring that Tesla is ready to launch their new affordable variants in the near future, which should also make a considerable dent in sales.
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Tesla has unveiled its 6-seat Model Y variant in China, known as the Model Y L. This new variant of one of the world’s best-selling vehicles comes with a longer wheelbase, adjusted C-pillar design, and most importantly, a six-seat interior layout.
The vehicle’s specifications have been officially listed in a filing with China’s Ministry of Industry and Information Technology (MIIT), confirming a launch for this fall.
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The addition of a longer wheelbase and a more spacious third row is a fantastic addition for the Model Y’s family utility, and positions this variant as sort of a mini Model X, but let’s compare the sizes to really know how this new Model Y compares to a Model X.
Meet the Model Y L
The defining feature of the new Model Y L is its six-seat configuration. This layout has previously been exclusive to the larger and more expensive Model X. While Tesla has offered the Model Y in a 7-seat configuration before, the third row was much too small to be utilized by anyone but small children.
Comparing Model Y L to the Model X
@xiaoteshushu on X
Let’s compare this upcoming Model Y L to the regular Model Y and the Model X.
Vehicle/Dimension
Wheelbase
Overall Length
Model Y
2,890mm / 113.8 in
4,797mm / 188.9 in
Model Y L
3,040mm / 119.7 in
4,976mm / 195.9 in
Model X
2,965mm / 116.7 in
5,060mm / 199.2 in
The new wheelbase of 3,040mm is a significant stretch from the standard wheelbase, and in fact, is longer than the Model X’s wheelbase of 2,965mm. However, the overall length of the vehicle is 84mm (~3 inches) shorter than the Model X. This means the vehicle sits neatly between the current Model Y and Model X, filling a much-needed gap.
While this Model Y L is slightly smaller than the Model X, it doesn’t necessarily mean that it’s smaller inside. The Model X features a much larger front end than the Model Y, accounting for several inches. When you line up the front wheel base of the Model X with this new Model Y, the vehicles are almost exactly the same length.
Tesla has designed this Model Y to be a bit more compact and efficient than the Model X, and likely much cheaper, while featuring the well-loved design of the new Model Y.
Other Specifications and Price
The MIIT filing also provided a detailed look at some additional specifications. The Model Y L is a dual-motor, AWD variant, so it will likely be more expensive than the current Model Y AWD that’s available in China today. Tesla charges an additional $6,500 USD when upgrading the Model X from a 5-seat configuration to a 6-seat layout, so we may see something similar here.
The extra length has been added behind the C-pillar, resulting in a longer rear profile for the Model Y L. To accompany this, Tesla has added an updated rear spoiler, similar to the one found on Performance variants, but not carbon fiber. There is also a new wheel design to complement the updated look, along with unique Model Y L badging and a new light gold paint option.
In classic Tesla fashion, no Tesla is slow - and the Y L has a 0-100 km/h (0-60mph) time of 5.9s, with a top speed of 217km/h. Alongside an 82.5 kWh LFP battery pack, the Model Y L boasts an impressive CLTC range of 688 km (427 mi).
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Launch & Availability
According to posts from Tesla China on Chinese social media, the new Model Y L is scheduled to launch in the fall of 2025. Its official listing in the MIIT database is essentially the final regulatory step required before sales can begin, which means the launch is really just around the corner. For now, it appears that Tesla intends to launch this vehicle only in China, as no other filings have been made in other regions. However, these could be revealed in the coming months.
The new Model Y L is a huge addition to Tesla’s lineup - one that addresses the Chinese preference for vehicles with longer wheelbases and additional passenger room in a compact SUV package. The question is - will this variant make its way to North America and Europe?
Solving real-world artificial intelligence - whether for autonomous driving, real-world robotics, or advanced reasoning - requires an almost unfathomable amount of computational power. To meet this challenge, Tesla has been developing its own custom AI training hardware while simultaneously purchasing hardware in the open market.
Now, the next-generation Dojo 2 chip has reportedly entered mass production with the world’s largest semiconductor manufacturer, TSMC. While many may consider this a side quest, expanding Tesla’s computing base will be necessary to achieve exascale supercomputing, which will be crucial for all of Tesla’s AI ambitions.
Elon Musk called Dojo 2 “a good computer,” and then followed up with a classic computer performance joke - Dojo 2 can indeed play Crysis at a billion frames per second.
While Tesla has effectively utilized powerful third-party GPUs to train its models to date, the Dojo supercomputer is a ground-up, application-specific solution designed for a single purpose. It will efficiently process massive amounts of video data for training neural networks. The Dojo 2 chip itself is the key that unlocks this potential.
Dojo 2 will train the vision-based neural nets that FSD relies on, allowing Tesla to process video from its massive global fleet of vehicles even faster. As Tesla continues to improve FSD, one of the biggest challenges has been the intake of video for handling difficult edge cases.
Hundreds of thousands of miles of training data may pass by before an edge case is identified and trained on, but it all needs to be analyzed, labeled, and processed, which is key for Dojo 2. Each new useful piece of training data will help Tesla proceed down the march of 9s, making FSD just that little bit better every time.
This process requires massive amounts of compute and training time - but it is an absolute necessity to improve FSD. Of course, this goes beyond just FSD in vehicles. Tesla’s humanoid robot, Optimus, also runs on FSD to navigate and interact with the physical world.
While it may be a custom version of FSD, it remains FSD at its core, which means the same neural nets that analyze the environment and build a 3D map of the world for your car perform the same work for Optimus.
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Custom Approach to AI Hardware
Dojo 2’s power doesn’t just come from raw compute; it comes from a series of architectural choices that make it excel at training FSD and differentiate it from general-purpose hardware, or even other AI-specific hardware.
To this end, Tesla is using TSMC’s new Integrated Fan-Out with Silicon-on-Wafer (InFO-SoW) packaging technology. For massive AI workloads, heat and the speed at which data moves between chips are often the biggest bottlenecks.
This new packaging technique allows for high-bandwidth connections directly between processing dies, which lowers latency and dramatically improves heat dissipation, all key to building massive and dense compute clusters.
Unlike general-purpose chips, Dojo 2 is designed with a custom instruction set, specifically built to train FSD. The cores are specifically made to accelerate the exact mathematical operations, like matrix multiples and systolic arrays, which form the backbone of Tesla’s vision-based neural networks.
By building its own hardware, Tesla can then integrate its own software and compilers directly with the silicon, optimizing for specific workloads and avoiding the performance penalties that can result from using third-party software, such as Nvidia’s CUDA.
The start of Dojo 2 may seem like a side quest for some, but it’s actually a key step for Tesla’s AI technologies that give them an advantage over the competition using off-the-shelf hardware. They’ll need to continue investing in custom hardware to improve FSD at a reasonable pace, rather than the current glacial pace we’ve seen over the last few months.
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