Tesla wins seven awards at the Automative Loyalty Awards
Tesla
Tesla emerged as the big winner at the S&P Global Mobility's 27th annual Automotive Loyalty Awards, securing seven awards. The electric car maker's most significant win was in the 'Overall Loyalty to Make' category, dethroning Ford for the first time in 12 years.
Customer retention is crucial for automakers since retaining customers is more cost-efficient than attracting new ones, and stealing customers from other automakers is viewed as a significant win. Tesla's recognition is a testament to its commitment to delivering exceptional products and experiences that keep customers returning year after year. It looks like Tesla's unique marketing plan is working.
Tesla Adds to the Trophy Case
The awards analyzed 11.7 million new retail vehicle registrations in the U.S. during 2022 and recognized Tesla for exceptional performance in various categories. For example, Tesla won:
Overall Loyalty to Make
Ethnic Market Loyalty to Make
Most Improved Make Loyalty
Highest Conquest Percentage
Alternative Powertrain Loyalty to Make
Additionally, the electric car maker won two-segment model loyalty awards, with the Model Y winning the Luxury Small Utility award and the Model 3 taking home the Luxury Small Car award.
What the Wins Mean to Tesla
Tesla's win in the 'Ethnic Market Loyalty to Make' category was notable, with the brand's resonance with ethnic consumers being a key driver in its recognition of loyalty improvement and diversity retention. Ethnic consumers represented 40% of all personal vehicle registrations for 2022, and Tesla won the 'Ethnic Market Loyalty to Make' award as 52% of its loyal volume came from ethnic consumers.
S&P Global Mobility determines loyalty when a household that owns a new vehicle then acquires another vehicle of the same make, model, or manufacturer. Tesla's repeat wins in the 'Highest Conquest Percentage' and 'Alternative Powertrain Loyalty to Make' categories were attributed by S&P Global Mobility to "an active return-to-market consumer base and a majority share of BEV sales," contributing to Tesla's loyalty performance this year.
Legacy Auto Losing the Fight
Ford often boasts of its customer loyalty, but it was not enough to beat Tesla's make loyalty rate of 67.2% for 2022. However, Ford did hold on to the light-duty pickup segment. Meanwhile, General Motors retained its "Overall Loyalty to Manufacturer" title for the eighth consecutive year and 19th win in the last 27 years. S&P Global Mobility credits GM's substantial loyalty gains to the rising inventory levels that met the demand for its SUVs and pickups.
The industry-wide customer loyalty rate fell for the third year due to ongoing supply chain, manufacturing, and delivery disruptions caused by the COVID-19 pandemic and other global issues. For the 2022 awards, S&P Global Mobility did not supply raw data for the outcomes.
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Elon Musk and Jeremy Clarkson have an ongoing feud
Elon Musk Viral Videos/YouTube
The automotive world has witnessed many rivalries throughout history, but none quite as electrifying as the ongoing feud between Tesla CEO Elon Musk and British television presenter Jeremy Clarkson. These two larger-than-life personalities have consistently butted heads over electric vehicles, Tesla's performance, and the future of transportation. Let's take a trip down memory lane and relive some of the most memorable moments from this epic battle of wits and opinions.
The Spark That Ignited the Feud
It all began in 2008, when Clarkson, then a host of the popular British television show Top Gear, reviewed Tesla's first production car (video below), the Roadster. In Season 12, Episode 7, Clarkson was critical of the Roadster's range and reliability, with the segment featuring the car running out of battery and breaking down. Tesla quickly claimed that the breakdown was staged for dramatic effect, a claim that BBC denied.
The Aftermath and Legal Action
Tesla didn't take Clarkson's review lightly. In 2011, the electric car manufacturer filed a lawsuit against BBC, alleging defamation and malicious falsehood. However, the British High Court dismissed the case in 2013, with the judge stating that no Top Gear viewer would have reasonably compared the Roadster's performance to that of a traditional sports car based on the episode.
The War of Words
The legal battle didn't put an end to the rivalry. Over the years, Musk and Clarkson exchanged barbs through interviews and social media. In a 2018 interview with The Independent, Clarkson called Musk "an idiot" and claimed they "almost had a fight." In response, Musk took to Twitter and called Clarkson "weird" and "rude." In 2021, Clarkson talked about Musk's kids' unique names and suggested he call them "John or Jane or whatever."
The Twitter Battle
The rivalry between Musk and Clarkson has expanded beyond the realm of electric vehicles. Recently, Clarkson shared his thoughts on Musk's new Twitter laws and claimed that the new CEO should be paying him to use the social media network. In his Sunday Times column, Clarkson expressed his outrage at the proposed new costs for blue tick verification. He argued that he brings in advertising for the platform and should not be paying for the verification. This latest episode showcases the enduring feud between these two influential figures.
The Autopilot Debate
Clarkson has also criticized Tesla's Autopilot feature, questioning its safety and reliability. He once called it "an accident waiting to happen" after a fatal accident involving a Tesla Model S operating on Autopilot in 2016. However, Musk has dismissed Clarkson's concerns as biased and uninformed, insisting that critics have an outdated view of electric vehicles and are resistant to change.
The Model X Review and Beyond
Despite his new-found popularity, Clarkson didn't shy away from critiquing Tesla. In a 2019 episode of The Grand Tour, he reviewed the Tesla Model X, acknowledging its advancements while questioning its design and practicality. Clarkson said, "The truth is, the world's most hated car company has changed the world," but he also questioned whether electric vehicles would ever fully replace internal combustion engine cars.
The Grand Tour and Clarkson's Farm
After leaving Top Gear, Clarkson and co-presenters Richard Hammond and James May launched The Grand Tour on Amazon Studios. The show continued to feature Tesla vehicles and maintain a critical stance on electric cars. However, Clarkson's image softened with the release of his show Clarkson's Farm, which showcased his love for farming and the challenges he faced in running a farm. The show garnered a new fan base and a more sympathetic public image, but he still prefers internal combustion.
Reconciliation?
In a surprising twist, Elon Musk appeared on Top Gear in 2020, discussing Tesla's progress and the future of electric vehicles with the show's presenters. Though Clarkson was not involved in the episode, the appearance marked a notable moment in the rivalry's history.
The ongoing feud between Elon Musk and Jeremy Clarkson is a fascinating chapter in the automotive world. As electric vehicles become increasingly popular, the rivalry between these two influential figures serves as a reminder of the broader debate surrounding the future of transportation. With the latest development involving Twitter, it's clear that their rivalry continues to evolve and shows no signs of slowing down. Fans of both individuals can only wait and see what the next chapter holds for this electrifying tale.
Tesla added a new 'Manual' app that contains tips and answers popular questions
Ultimate_Bulter/Reddit (Edited by Not a Tesla App)
The Tesla community is always exploring their vehicle, and lucky for us, they share what they find. For example, a recent discovery by a Reddit user Ultimate_Bulter has revealed an undocumented update in Tesla's latest software version, 2023.6.8. The user found a hidden icon labeled 'Manual' in the vehicle's infotainment center, leading to Tesla tips and the Tesla User Manual App, which was added in the 2023.6 update.
This app does more than merely open the in-car manual; it offers an interactive guide for common questions for Tesla owners.
Two Sections
The Tesla Manual App is divided into two sections: "Get to Know Your Tesla" and "Owner's Manual." The former is an interactive guide designed to help Tesla owners become more familiar with their vehicle's features, while the latter contains detailed information on every aspect of the car.
Get to Know Your Tesla
"Get to Know Your Tesla" contains popular topics related to the vehicle's features, functionality, and maintenance. This section is designed to be an interactive and user-friendly way for new and existing Tesla owners to familiarize themselves with their car's features. It includes buttons that, when pressed, can perform actions such as opening the glovebox or activating the windshield wipers. This innovative approach helps users quickly understand and navigate their vehicle's numerous features.
Owner's Manual
The "Owner's Manual" section of the app offers a comprehensive guide to every aspect of the car. This portion of the app includes in-depth information on everything from vehicle maintenance to troubleshooting and beyond. Tesla owners can access this section to find answers to their questions and better understand their car's various systems and components. The vehicle's user manual was already available in the car through Controls > Service > Owner's Manual, but linking to it through this new app makes it more discoverable.
Undocumented Update
Tesla added a new 'Manual' app that contains tips and answers popular questions
Ultimate_Bulter/Reddit (Edited by Not a Tesla App)
The Tesla User Manual App's inclusion in the 2023.6.8 update appears to have gone undocumented, as it was not listed in the official release notes. This has led to speculation that the app was meant to be a surprise or "Easter egg" feature for Tesla owners to discover. The Reddit user's discovery has since been met with excitement and appreciation from the Tesla community, who have praised the app for its interactive and user-friendly design.
The Tesla User Manual App offers a fresh and innovative approach to vehicle user guides, taking advantage of the car's advanced infotainment system. This app's interactive nature allows Tesla owners to familiarize themselves with their vehicle's features and troubleshoot issues more efficiently.
As more users uncover this hidden gem within their Tesla, it is expected Tesla will continue to add tips to the manual app. This discovery highlights Tesla's commitment to providing a unique and cutting-edge experience for its customers, even in the most unexpected places.
Recently Tesla updated it's owner's manual with updated recommendations on the weight limits for items in the frunk and trunk. The new limits apply to all vehicles and went up in most cases.
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