Cybertruck and other Tesla references on The Simpsons throughout the years

By Kevin Armstrong
Tesla's Cybertruck is featured in The Simpsons
Tesla's Cybertruck is featured in The Simpsons
Fox

The Simpsons, one of the longest-running TV shows of all time, have had some epic cars in Springfield; now Tesla is on that elite list. The Cybertruck and Model X appeared in this past weekend's Simpson's Halloween special. The Teslas now join the Canyonero, which smells like a steak and seats 35, the Canyonero Hybrid, which gets 11 miles to the gallon, and The Homer, a car designed by Homer Simpson, as classic Simpson rides.

Treehouse of Horror XXXIII has the animated family in a version of Westworld where the amusement park staff use a Cybertruck to take the malfunctioning robots to a repair facility. Monorail Homer gets stuck in a catchphrase loop, and the humanoid robot is shut down by flicking a switch in his nose. He is then tossed into the back of a Cybertruck.

Tesla's Cybertruck is featured in The Simpsons
Tesla's Cybertruck is featured in The Simpsons
Fox

Interesting placement of the killswitch; Elon Musk did say that Optimus, Tesla's humanoid robot, would have a switch to shut down the unit. So it could be up Optimus' nose.

Tesla's time in Springfield continues in the next episode, Not It. The show has a hilarious take on Stephen King's IT, and appearing on screen for just a few seconds is a white Model X. The vehicle belongs to Comic Book Guy, who is married to Marge. It may be the second time the Model X has appeared in the Simpsons. In episode 716, released in December of 2021, Fit-Fat Tony becomes Maggie's Godfather and leases the Simpsons a "Luxus" SUV. Bart is later seen playing with the Falcon Doors.

The Model X opens its falcon doors and hits Bart Simpson
The Model X opens its falcon doors and hits Bart Simpson
Fox

The Tesla Roadster has also appeared in the Simpsons. In the fifth episode of season 32, a red Roadster is parked in front of Leonardo DiCaprio's mansion. Although there was a glaring error, the car was plugged in on the right side. The Model S has been in the show as well. Mr. Burns has a Model S that he charges at Richard Branson's house to avoid paying for electricity. Krusty the Clown also has a Model S. He uses Autopilot to hang out the window and attack Homer.

Mr. Burns charging his Model S
Mr. Burns charging his Model S
Fox

Who can forget the episode The Musk Who Fell to Earth? Tesla's CEO voiced himself during the episode in season 26 where he lands in Homer's backyard, and the two become fast friends. Bart and Lisa go for a joyride in Elon's car, using the password MUSKRULEZ to disable FSD. However, the show takes a turn when Mr. Burns plans to kill Musk.

The Simpsons is notorious for predicting the future, so now that Cybertruck has been spotted on the streets in Springfield, it has to be coming to the real world soon.

Psychiatrist decked out in Tesla merchandise
Psychiatrist decked out in Tesla merchandise
Fox

Kent Brockman, the news reporter on The Simpsons uses Tesla's Summon feature to call his Tesla.

Kent Brockman summons his Tesla
Kent Brockman summons his Tesla
Fox

Tesla Denied “Robotaxi” Trademark for Autonomous Vehicles

By Karan Singh
Not a Tesla App

Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.

This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.

Understanding the Refusal

A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns. 

If Tesla’s response satisfies the examiner, the trademark could be granted.

While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle. 

Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.

Separate Application for Ride-Hailing

Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”

Why This Matters

Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.

If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.

The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.

The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.

Cybercab and Robovan/Robobus Trademarks

While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”

Why Didn’t Tesla Do This Years Ago?

Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.

We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.

Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.

Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.

Tesla Launches AI Agent to Improve Tesla Service Communications

By Karan Singh
Not a Tesla App

One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.

Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.

This new initiative follows other recent AI deployments across Tesla’s customer-facing channels, including the personalized AI assistant within the Tesla App, the ability to ask questions to AI on Tesla’s website, and the biggest one, the new voice-based AI customer representative introduced for Tesla Insurance.

Proactive AI Support

At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:

Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.

Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.

Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.

Customer Escalation Requests

Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.

Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.

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