Tesla is revamping its referral program with new rewards

Tesla is revamping its referral program

Teslavangelist/YouTube

Tesla pushed version 4.14.1 of its mobile app yesterday. The update was only expected to be bug fixes, but a deeper dive into the code revealed that the referral program is getting some welcomed attention.

The Tesla App Updates (iOS) Twitter account dug into the code and found that Tesla is giving its referral program some much-needed upgrades. According to Tesla App Updates, the upcoming referral program updates may allow users to redeem referral points/credit for merchandise, accessories, or Supercharger miles.

“Okay one string that may provide some insight,” writes Tesla App Updates (iOS) on Twitter. “‘referral_share_sheet_refer_text’: ‘Use my referral link to purchase a Tesla product and get free credits you can redeem for awards like Supercharging miles, merchandise and accessories.’”

This would be a welcomed improvement to Tesla’s referral program. Last year, Tesla removed the 1,000 free Supercharging miles referral rewards. In its current form, referrers and purchasers will receive $300 for Solar Roof and Solar Panels upon activation. When the program was offering free Supercharging miles, both the referrer and purchaser would receive 1,000 miles for free.

Tesla’s mobile app code suggests that referrers will be able to use their credits to purchase certain items, although there is no way to know what items will be eligible for purchase.

“From the strings it looks like you will be able to visit a digital shop and use your referral credits to get certain items,” writes Tesla App Updates (iOS). “We are going to examine the actual code later to see if there is a way to pull these items being offered, but no promises.”

Tesla removed free Supercharging from the program last year, citing that it was getting too expensive and they wanted to focus on lowering the costs of the Model 3.

Many Tesla owners pushed their referral codes quite heavily in social media content, YouTube videos, blog posts, and more. For those Tesla influencers that rose to the top, like Andy Slye and It’s Kim Java (formerly Like Tesla), received unprecedented miles of free Supercharging and other benefits, like free Founders Edition Roadsters.

Slye frequently discussed the inconsistencies in Tesla’s referral program, such as not being able to share his 1 million Supercharging miles with other Tesla owners, or the program being limited to receiving rewards for certain vehicle model orders.

On December 4, 2018, Slye became the world’s top Tesla referrer with more than 200 referrals.

On Dec 4, 2018 I became the world's top Tesla referrer with over 200 referrals.

Tesla ended their referral program not too long after I became the top referrer, but they brought it back in 2019 with some revised rules. https://t.co/BcB0DfXIBB

— Andy Slye (@slye) January 10, 2021

In addition to offering free Supercharging miles for each referral, Tesla had a “Secret Tier.” Once achieved with 55 referrals, the referrer would receive a free Founders Edition Roadster, which costs $250,000 and is still waiting to go into production. This was limited to two Roadsters per referrer, and Tesla is no longer offering this perk.

How Andy Slye Earned Two Roadsters

Tesla FSD in Europe: June Update

Not a Tesla App

The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

Not a Tesla App

Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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