Tesla FSD Cost and Price Increase History

Tesla's FSD and its historical prices

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The cost of Tesla's Full Self Driving has increased since it was revamped in 2019. Those lucky enough to buy FSD in April 2019 got it for the price of $5,000. Since then the price has risen as high as $15,000 only to be lowered later.

Elon Musk warned consumers through X/Twitter that FSD would be more expensive. On August 21 2022, he tweeted: After wide release of FSD Beta 10.69.2, price of FSD will rise to $15k in North America on September 5. Current price will be honored for orders made before September 5 but delivered later.

Tesla reorganized its Autopilot and FSD packages three years ago; basic Autopilot was introduced and became standard on every vehicle, while FSD was priced at $5,000. Enhanced Autopilot was removed as an option at the time, but was later reintroduced as a $6,000 option in June of 2022.

Before 2019 FSD was an add-on that required also buying Enhanced Autopilot. Enhanced Autopilot cost $5,000 and FSD was a $3,000 option on top of that if ordered with the vehicle. If you ordered FSD after taking delivery then it cost $4,000, which later went up to $5,000.

It can only be assumed that there were a lot of buyers for FSD when Tesla rearranged their offerings in 2019, as the price for FSD went up the following month and has been on the rise since.

In fact, Tesla raised the price again three months after the first release, and eighteen months later, it had doubled to $10,000. 2022 started with another jump to $12,000 in January, and nine months later, the price went up again.

However, it looks like the buy-rate may have dipped as Tesla started dropping the price of FSD in September 2023.

Historical FSD Prices

Historical prices of Tesla's Full Self-Driving add-on since the revamp in 2019.

Tesla's CEO has made no qualms about the value of the program. At a shareholders' meeting in August, he said Tesla's engineers are producing breakthroughs in artificial intelligence. "We're solving a very important part of AI and one that can ultimately save millions of lives. And prevent 10 of millions of serious injuries by driving just an order of magnitude safer than people," said Musk. Since its inception and to this day, Musk believes that Teslas will be fully autonomous. He sees a future where your car would drive you to work, then operate as a ride share until you need to go home.

While Musk said the price would increase to $15,000 in North America, it skyrocketed to $19,500 in Canada, more than a 50% boost from what it cost in August. Although there is a monthly subscription offered in the U.S., there currently isn't one offered north of the border.

Although the price of FSD has continued to climb since Tesla revamped their FSD pricing structure in 2019, we witnessed Tesla's first price drop in the driver assist feature in September 2023. On the first of September, Tesla lowered the price of FSD by 20% in the U.S., down to $12,000. This brought FSD back to the price it was back at the start of 2022. However, in April 2024, Tesla once again lowered the price of FSD to $8,000, making it much more affordable, although the trend is unlikely to continue. Tesla may be testing the waters to find the optimal price. It'll be interesting to see where Tesla goes from here.

Tesla FSD in Europe: June Update

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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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