Tesla Confirms New Model Y, Juniper, Will Not Be Released This Year; Reduces Price of Current Model

By Kevin Armstrong
Model Y is on Sale
Model Y is on Sale

Tesla is looking to score thanks to its Super Bowl surge. For the past couple of years, Tesla sales have substantially increased following the big game - despite not advertising. Now, as the king of the EV sector has started social media marketing, it has to get aggressive to cash in on that extra attention.

No Model Y Refresh This Year

With any campaign, the talking points must be sent out beforehand. Tesla has reported to its delivery advisors to not expect a Model Y refresh this year, at least in North America. The memo that was sent out, according to Teslascope, states:

“We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3. It is important that we communicate transparently that there is no refresh for Model Y launching this year. There is no better time for customers to start driving the world's best-selling vehicle. “

Evidently, the company has taken insights from the Highland rollout to heart. When word spread of the imminent Highland release, sales of the previous model dipped significantly. Quashing rumors is a shrewd move, yet the challenge remains: how will Tesla safeguard against the leaks that stripped the Highland launch of its element of surprise?

Model Y Goes on Sale

Tesla has strategically reduced the prices of the Model Y, signaling an aggressive push to boost sales. For the rest of February 2024, customers can enjoy a $1,000 discount on the Model Y RWD and Long Range models. Tesla has also rolled out enticing incentives, such as free Full Self-Driving transfers, lifetime free Supercharging for early adopters, and additional discounts for early Cybertruck reservation holders.

Tesla investor Gary Black pointed out the potential missed opportunity for Tesla, suggesting that even a single Super Bowl ad could have significantly bolstered consumer interest in the brand and been cheaper than giving a discount. With a $7 million investment for a 30-second spot, Tesla would only need to sell an additional 875 vehicles, assuming a gross profit of $8,000 per car, to cover the ad cost. Black suggests that the resulting surge in consumer interest could far outweigh the immediate expense. In contrast, Tesla's current approach opts for a short-term sales boost, reducing the Model Y price by $1,000, equating to a $40 million monthly expenditure.

The transparency in Tesla's communication and its pricing strategy is designed to keep the sales momentum high, especially as competitors showcase their electric offerings through high-profile advertising campaigns. Despite not participating in the advertising blitz of events like the Super Bowl, Tesla remains steadfast in its approach, relying on direct communication and a robust offering of incentives to engage and retain customers.

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Tesla Looks to Add New Full Self-Driving and Premium Connectivity Plans in Canada

By Kevin Armstrong
FSD subscription may be coming to Canada
FSD subscription may be coming to Canada

Tesla may soon support a monthly FSD subscription and the Premium Connectivity annual plan for Canadian customers. The possible move was discussed on X as Tesla’s Vice President of Public Policy and Business Development, Rohan Patel, responded to inquiries.

FSD Beta Subscription in Canada

The potential introduction of the FSD beta subscription in Canada represents a notable evolution in Tesla’s FSD pricing. The monthly subscription is available in the U.S. for $200 USD per month, this service allows Tesla owners to access the company’s suite of Advanced Driver Assistance Systems (ADAS). Considering currency exchange rates, this could translate to around $270 CAD monthly for Canadian consumers. This pricing strategy aims to make Tesla’s ADAS features more accessible, offering flexibility to subscribe or unsubscribe based on individual needs and circumstances, such as seasonal driving preferences. Currently, Canadian customers only have the option to buy FSD in full at $16,000 CAD.

While a subscription service for FSD Beta may allow more drivers to try out the technology, it will also assist Tesla in gathering more information and improving the system faster. The more miles clocked by FSD, the more the system learns.

Miles driven on FSD
Miles driven on FSD

Premium Connectivity Annual Plan

Alongside the FSD beta, Tesla is exploring the possibility of offering an annual subscription model for its Premium Connectivity service in Canada. Tesla started offering an annual subscription for Premium Connectivity in the US back in 2022 at $99.99, representing a 20% savings. Premium connectivity offers drivers additional features such as Live Traffic Visualization, Satellite-View Maps, and streaming services such as Netflix, Spotify and YouTube. The anticipated price for Canadian subscribers is set to be around $139.99 annually, offering a savings opportunity compared to the current monthly subscription rate of $13.99 CAD.

Patel's engagement on X highlights Tesla's proactive approach to addressing potential legal and regulatory barriers that might impede the introduction of these services in Canada. He committed to investigating these issues, underscoring Tesla's dedication to its Canadian customer base.

Strategic Investments and Enthusiastic Community

Tesla's plans for Canada go beyond just offering new subscription services. The company has made significant investments in manufacturing, engineering, and supply chain operations in the country.

Tesla FSD Beta v12 Auto Parks, Completes U-Turns, But Removes Traffic-Aware Cruise Control Ability

By Kevin Armstrong
Tesla has released FSD Beta v12 to some customers
Tesla has released FSD Beta v12 to some customers

Tesla's FSD Beta version 12.2.1, update 2023.44.30.20, recently started going out to some owners, which resulted in more videos posted on X. There are several examples of amazing technology at work, but also evidence that more work is needed.

Ashok Elluswamy, Tesla's Director of Autopilot Software, recently highlighted the sophistication of FSD Beta v12 on X, emphasizing how the system's end-to-end approach is tackling complex driving scenarios with remarkable ease. His response came to a video of FSD maneuvering around a large puddle.

FSD V12 Does U-Turns

One of the standout features of FSD Beta v12 is its ability to execute U-turns seamlessly when required by the route. This is where real-world examples show the good and the bad of this highly advanced maneuver come into play. X user AI DRIVR, an account posting several high-quality videos of V12.2.1 in action, demonstrates a flawless U-turn.

Unfortunately, not all U-turns posted on X are as pretty; Randolph Kim has been experimenting with several scenarios. While later videos showed better behavior with u-turns and roundabouts, the earlier attempts had to be disengaged.

Parking Mode / First Glimpse at Park Seek

During our first glimpse of FSD v12 during Musk’s livestream, we noticed a new behavior when the vehicle reached its destination. Instead of just stopping, the vehicle now pulled over to the side of the road. However, it looks like the newest release goes one step further.

In a video by ArthurFromX, the vehicle is navigating to a parking lot. Not only does the vehicle successfully navigate to the parking lot, but it hunts around for a spot and then successfully parks without any additional instructions.

This could be our first glimpse at Tesla’s upcoming Park Seek feature that will eventually let the vehicle drop you off at the door and then go park itself.

Return of the Snapshot Button

Tesla appears to have reintroduced the Snapshot button in this update, at least to some owners. The snapshot button allows drivers to send additional information to Tesla regarding Autopilot's performance. This feature and the existing voice command feedback option provide Tesla with invaluable data to improve the FSD system further.

Automatic Speed Offset

Another noteworthy addition is the Automatic Set Speed Offset feature, which grants the vehicle autonomy to adjust its speed based on factors such as road type, traffic flow, and environmental conditions. The video below shows this feature in action. The feature is turned off by default and it currently only applies to street-level roads, but it’s a shift toward more human-like behavior for FSD Beta.

TACC is No Longer Accessible

Recently, Tesla revised the Autopilot activation method to avoid confusion and offered drivers two choices — a single pull of the stalk to enable FSD Beta or the traditional two taps. However, with FSD Beta v12, drivers are now required to use the single pull method to activate Autopilot.

Traffic-Aware Cruise Control (TACC) has traditionally been one pull of the stalk and Autopilot two pulls, but with the new single-pull method to activate Autopilot, TACC becomes unavailable. This hasn’t been a big deal until the release of FSD v12. With v12 Tesla is now requiring FSD Beta to use the single tap activation method.

This means that if a driver chooses to use FSD Beta, then TACC is no longer accessible. The only way to enable it is to go into Controls > Autopilot and turn off FSD Beta and instead choose Autosteer (or TACC). However, if you wish to enable FSD Beta again later, then it requires the vehicle to be in Park. Switching between Autosteer and FSD Beta isn’t practical for drivers. For those who rely on TACC, this issue could be a significant disadvantage in this release.

Update 2023.44.30.20

FSD 12.2.1
Installed on 0% of vehicles
0 Installs today
Last updated: Feb 25, 6:00 am

Several drivers have praised FSD Beta v12’s ability to navigate complex situations, better decision-making, and smoother behavior. However, as with any cutting-edge technology, there have been instances where the system's responses have room for improvement, highlighting the importance of its continued development.

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