Tesla's Project Highland will see the Model 3 get revamped
Not a Tesla App
We're nearing the end of the second quarter, and Tesla is pulling out all the stops to clear out the existing inventory of Model 3s. The buzz is intensifying about the anticipated Project Highland, Tesla's substantial redesign of the Model 3, which is speculated to commence production as early as the third quarter.
What was once a hush-hush project has now become a badly-kept secret, with rumors and piecemeal evidence sparking widespread excitement and curiosity. Here's a compilation of everything we know about the impending changes.
Exterior Overhaul: Function Meets Design
Tesla's upcoming Project Highland stands to redefine the exterior aesthetics of the Model 3, pushing the boundaries of design innovation. The most striking changes, as suggested by leaked images, include reimagining the headlights into a sleeker, more streamlined form, enhancing the car's modern appeal.
Interestingly, there are no apparent fog lights in the new design, sparking curiosity about whether they've been integrated into the headlights or entirely phased out. Further, the front bumper sees a notable transformation, with the absence of ultrasonic sensors hinting at Tesla's continued emphasis on vision-based assistance.
Alterations extend to the side mirrors, appearing slightly slimmer, and the conspicuous lack of the "T" logo on the hood aligns with Tesla's move towards reduced branding. Changes continue to the rear with a redesigned bumper and repositioned reverse lights, both indicative of a refreshed look and potential cost efficiencies.
Introducing a new front bumper camera aimed at improving blind spot visibility, along with potentially additional side cameras, demonstrate Tesla's commitment to enhancing driver safety and convenience.
Interior Innovation: Redefining Luxury and Practicality
Revamping the Model 3's interior, Tesla's Project Highland removes the iconic wood dashboard inlay, swapping it for a more modern aesthetic with the possibility of materials such as alcantara fabric, carbon fiber or brushed metal. A noteworthy addition is the supposed installation of ventilated seats — these enhance the comfort quotient, providing temperature adaptability for varying climates.
An upgraded sound system is also on the horizon, aiming to enhance the auditory experience with a more immersive sound. Improved ambient lighting within the cabin is rumored as well, adding a soothing aura to night-time drives.
Driving Revolution: The Advent of Smart Shift
Shifting gears, both literally and figuratively, in a potentially revolutionary move, Tesla may be ditching the traditional gear stalks in favor of on-screen controls for transitioning between park, reverse, and drive modes. If rumors prove accurate, this 'Smart Shift' technology could signify a paradigm shift in vehicular control interfaces, offering a futuristic and user-friendly experience that could redefine the very act of driving.
As all signs point to a fast-approaching launch, Project Highland is shaping up to be a testament to Tesla's unyielding dedication to pioneering advancements. The proposed significant transformations — an aesthetic reinvention, superior technology integrations, a luxurious and pragmatic interior, and a ground-breaking driving interface — underline Tesla's resolve in pushing the envelope of what's possible in electric mobility. As anticipation continues to mount, it's clear that Project Highland isn't just a worst-kept secret; it's a bold glimpse into the exciting future of Tesla's sustainable transport vision.
For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.
Price Increase
The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.
The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series.
The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.
Free Lifetime Supercharging
For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.
There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.
We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.
Tesla recently showed off a demo of Optimus, its humanoid robot, walking around in moderately challenging terrain—not on a flat surface but on dirt and slopes. These things can be difficult for a humanoid robot, especially during the training cycle.
Most interestingly, Milan Kovac, VP of Engineering for Optimus, clarified what it takes to get Optimus to this stage. Let’s break down what he said.
Optimus is Blind
Optimus is getting seriously good at walking now - it can keep its balance over uneven ground - even while walking blind. Tesla is currently using just the sensors, all powered by a neural net running on the embedded computer.
Essentially, Tesla is building Optimus from the ground up, relying on as much additional data as possible while it trains vision. This is similar to how they train FSD on vehicles, using LiDAR rigs to validate the vision system’s accuracy. While Optimus doesn’t have LiDAR, it relies on all those other sensors on board, many of which will likely become simplified as vision takes over as the primary sensor.
Today, Optimus is walking blind, but it’s able to react almost instantly to changes in the terrain underneath it, even if it falls or slips.
What’s Next?
Next up, Tesla AI will be adding vision to Optimus - helping complete the neural net. Remember, Optimus runs on the same overall AI stack as FSD - in fact, Optimus uses an FSD computer and an offshoot of the FSD stack for vision-based tasks.
Milan mentions they’re planning on adding vision to help the robot plan ahead and improve its walking gait. While the zombie shuffle is iconic and a little bit amusing, getting humanoid robots to walk like humans is actually difficult.
There’s plenty more, too - including better responsiveness to velocity and direction commands and learning to fall and stand back up. Falling while protecting yourself to minimize damage is something natural to humans - but not exactly natural to something like a robot. Training it to do so is essential in keeping the robot, the environment around it, and the people it is interacting with safe.
We’re excited to see what’s coming with Optimus next because it is already getting started in some fashion in Tesla’s factories.