Model 3 Project Highland concept based on a potential leak
Cybrtrk420/Twitter
The anticipation surrounding Tesla's forthcoming Model 3 refresh, known as "Project Highland," has reached fever pitch, and the latest drone footage from the Fremont test track only adds to the excitement. The video reveals a vehicle boasting a steering wheel design similar to the Tesla Semi and the Model S. Perhaps even more intriguing is the absence of traditional stalks, lending credibility to rumors of an innovative shift towards on-screen controls for shifting between park, drive, and reverse modes.
A New Vision for Interior Design
The drone footage (video below) reveals more than just a new steering wheel design. The door trim, intriguingly, appears to be concealed. This design choice suggests that Tesla might be rethinking how the dashboard design integrates with the door, potentially creating a more unified, aesthetically pleasing interior. We previously reported that the wood grain would no longer be available in the latest version.
The video also reveals that "smart shift" is coming to the Model 3 refresh. At the 3-minute, 20-second mark of the video below, you can see a closeup of the driver swiping the display downward to shift the vehicle into reverse. Almost immediately afterward, the vehicle is backing up.
What's not immediately clear, is whether Tesla will add smart shift to current Model 3 and Model Y vehicles as well, or if it will be exclusive to Project Highland and Project Juniper.
Illuminating Changes: Reverse Lights and Trunk Lid
One of the most revealing aspects of the footage was a noticeable change at the vehicle's rear end: the reverse lights now appear lower in the bumper. This change aligns with our previous reports, confirming that Tesla is indeed revisiting the design of these critical safety features.
The plot thickens with rumors of a leaked new trunk lid design that suggests a transformation of the rear lights into a slimmer look. The observed shift in the positioning of the reverse lights lends some credibility to these rumors, although we await official confirmation from Tesla.
The Path Ahead: Production and Expectations
While Tesla China has publicly refuted rumors of starting trial production at Giga Shanghai next month, such denials often occur before significant launches. These recent revelations seem to align with previous reports, suggesting that Tesla might be gearing up for mass production of the Model 3 refresh by Q3.
Driver seen shifting the Model 3 refresh into reverse using smart shift
Caliber197/YouTube
The Model 3 refresh, with its potential groundbreaking design changes and anticipated advanced technology integration, is set to redefine Tesla's standing in the auto industry. As we await further details, these early glimpses paint a picture of a vehicle that blends innovation, aesthetics, and functionality, promising a new chapter in Tesla's legacy of electric vehicle design.
“We have updated our future vehicle line-up to accelerate the launch of new models ahead of our previously communicated start of production in the second half of 2025”. This was one of the key sentences that were part of Tesla’s deck shared on Tuesday directly before its financial results.
Since Reuters’ report a few weeks ago saying Tesla had “scrapped” the highly expected cheaper model— which Elon quickly denied on X —retail and institutional shareholders started asking for more details on Tesla’s product roadmap for 2024 and beyond.
In the earnings conference call, Elon Musk reiterated that Tesla expects to launch the next model in “early 2025, if not late this year”.
“We've updated our future vehicle lineup to accelerate the launch of new models ahead of previously mentioned start of production in the second half of 2025. So, we expect it to be more like the early 2025, if not late this year. “
Over concerns of temporary production halts to update the factories for these new models, Musk said that Tesla will produce new models with certain aspects from their next-generation platform and current models. This will reduce the number of changes needed on production lines and allow Tesla not only to ramp up production faster but also to get the vehicles to market quicker.
Model Y Redesign
Tesla appears to hit that their next-gen vehicle will be less “next-gen” than they were initially aiming for, but to get a new vehicle out the door by late 2024, the process would already have to be in motion. Tesla may likely be referring to the redesigned Model Y, which is expected to reuse many parts from the new Model 3. Earlier this year, Tesla said that the redesigned Model Y will not be released this year, so it makes sense that they’re looking to speed up that production.
Tesla CEO concluded by saying that these measures will allow Tesla to reach a capacity of over 3 million units. Tesla produced 1.84 million vehicles in 2023. However, this year they’re ramping up Cybertruck production and introduced the new Model 3 into new markets.
And we think this should allow us to get to over 3 million vehicles of capacity when realized to the full extent.
Tesla reported on Tuesday its earnings results followed by a conference call where it teased its upcoming Robotaxi and its next-generation platform saying its “purpose-built Robotaxi product will continue to pursue a revolutionary ‘unboxed’ manufacturing strategy”.
Earlier in the day, Tesla announced the new Performance variant of its sedan Model 3 with deliveries in the United States starting already next month. The new version starts at $45,490 (after applying the $7,500 Federal EV tax credit) and goes from 0 to 60mph in 2.9 seconds.
On Tuesday Tesla reported its earnings results followed by a conference call that brought several updates on the company’s roadmap for future vehicles, autonomous driving, Optimus and much more.
While answering a question from Goldman Sachs analyst Mark Delaney about updates on the licensing of Tesla’s Full Self-Driving (FSD) technology, Elon Musk said they’re talking to one major auto manufacturer and there’s “a good chance” the company signs the first deal before year-end. However, he went on to say that it would probably be three years before the necessary changes are integrated into the car.
I think we have a good chance we do sign a deal this year
Brings Benefits to Tesla
The technology would require other automakers to start using the same cameras and hardware as Tesla, meaning that Tesla may not only generate money from licensing FSD but also from selling the hardware itself. However, there would be other benefits as well. When licensing FSD, Tesla would likely own the data gathered with the system well, further helping them with data and edge cases that need to be solved to reach full autonomy.
people don't understand all cars will need to be smart cars… Once that becomes obvious, I think licensing becomes not optional.
Tesla’s Chief Financial Officer Vaibhav Taneja commented pointing out that future partners “take a lot of time in their product life cycle” resulting in a gap between the deal signing and the arrival in the market of Tesla’s FSD software.
Miles Driven With FSD
On the conference call, Musk added that Tesla now has over 300 million miles that have been driven with FSD v12 since it was launched just last month. He added that it's becoming “very clear that the vision-based approach with end-to-end neural networks is the right solution for scalable autonomy”.
Tesla said it will continue to increase its “core AI infrastructure capacity in the coming months” adding that in the first quarter, it completed the transition to hardware 4.0 with China now receiving the upgraded FSD computer and cameras.
Over the weekend, Tesla reduced the price of FSD dropping it from $12,000 to $8,000 for customers in the United States and from CA$16,000 to CA$11,000 in Canada.
Earlier this month, Tesla implemented a 50% price reduction for FSD subscriptions in the U.S. and introduced the subscription model in Canada at a great value of CA$99 per month.
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