Tesla, a company known for not using conventional marketing strategies, appears to have launched its first full social media campaign. X users reported seeing ads on different platforms worldwide, including X, which is, of course, owned by Tesla CEO Elon Musk. However, advertisements have been popping up on YouTube and Facebook.
As Tesla ventures into social media advertising, the company is simultaneously preparing for a year that CEO Elon Musk anticipates might see lower growth rates. During the most recent earnings call, Musk provided insights into Tesla's strategic direction for 2024, emphasizing the company's position between two major growth waves. Despite this forecast, Tesla is actively implementing strategies to maintain its momentum and ensure long-term success.
A Strategic Shift in Tesla's Strategy
Although not the first instance of Tesla delving into advertising, the company's recent move to include social media platforms marks a significant expansion of its marketing efforts. Previously, Tesla tested the waters with targeted Google ads, primarily in the UK and the US, focusing on search engine visibility. These initial steps were indicative of Tesla's cautious approach to advertising, aiming to gauge its effectiveness without committing substantial resources.
The recent earnings call shed light on Tesla's advertising and educational campaigns' preliminary results and return on investment. Tesla did have a digital campaign underway at the end of 2023 that was highly targeted and aimed at driving awareness about the brand and its products.
These campaigns, particularly one in Texas, reached approximately 10 million unique viewers and generated close to 0.5 million visits to Tesla's website, many of whom were first-time visitors. This data suggests that digital advertising can significantly enhance Tesla's visibility and address misconceptions about EVs, including concerns about safety and affordability.
This expansion aligns with Musk's comments during the earnings call about the need to increase awareness in regions where Tesla's market share is low. Using a mix of social media platforms, Tesla can tailor its messaging to different audiences, ensuring its campaigns resonate with diverse consumers.
The Impact of Digital Advertising on EV Awareness
The strategic focus on digital advertising comes at a crucial time for Tesla and the EV industry. As competition intensifies and market dynamics evolve, Tesla must recognize the importance of addressing affordability, enhancing awareness, and correcting misconceptions about electric vehicles. The company's digital campaigns highlight EVs' benefits, such as their environmental impact, advanced technology, safety features, and increasingly competitive pricing.
By leveraging social media platforms' reach and targeting capabilities, Tesla can effectively communicate these messages to a global audience, potentially accelerating the shift toward sustainable transportation. This approach also allows Tesla to gather valuable consumer behavior and preferences data, informing future marketing and product development strategies.
New Buyers While Keeping the Loyal Customers Happy
The advertising campaign comes just one day after the company announced a significant offering to entice current owners to upgrade. Notably, Tesla now allows the transfer of Full Self-Driving (FSD) packages and supercharging benefits to new vehicles purchased by existing customers. The new cars must be delivered by the end of March.
While Tesla prepares for a year of potentially lower growth in 2024, its strategic moves highlight its proactive approach to overcoming challenges. By focusing on innovation, enhancing customer value propositions, and leveraging social media platforms for advertising, Tesla is taking comprehensive steps to ensure its resilience and long-term success.
Subscribe
Subscribe to our newsletter to stay up to date on the latest Tesla news, upcoming features and software updates.
The long long wait for FSD (Supervised) in Australia and New Zealand may be coming to an end. Thom Drew, Tesla’s Country Director for Australia & New Zealand, has confirmed on LinkedIn that Tesla has been working with local authorities in both countries and that there are no regulatory blockers for the release of FSD in the region.
The confirmation came in response to questions following Tesla’s FSD demo video in Sydney, Australia.
Hurdles Cleared
For many years, the main question surrounding the release of FSD in other Asia-Pacific countries, especially Australia, has been the status of regulatory approval. Drew’s statement provides the clearest answer yet regarding regulatory barriers, and it appears that the path is clear from a governmental standpoint.
“We have been working with local authorities across AU & NZ and there are no regulatory blockers for release. We are running through the final stages of validation prior to public release. Looking to start with HW4 on certain vehicles and then release in phases from there.”
Thom Drew, Tesla’s Country Director for Australia & New Zealand (LinkedIn)
With the regulatory question answered, the timeline for the release is now entirely in Tesla’s hands. According to his statement, Tesla is in the final phases before a public rollout, likely meaning Tesla is doing some final testing and veritifcation on local roads before flipping the switch.
— Tesla Australia & New Zealand (@TeslaAUNZ) July 17, 2025
The Rollout Plan: HW4 First
Drew also provided the first details on how Tesla plans to launch FSD in the two countries, and it seems to be a similar approach to the one Tesla took in China.
That means that the release will begin with AI4 (HW4) equipped vehicles first. Once those vehicles are up and running, they will slowly begin to phase in older AI3 (HW3) vehicles over the next few releases.
For owners of HW3 vehicles (everything we know about the HW3 upgrade), this phased release means that they’ll be waiting a little longer than other owners, but at least there’s progress and some clear next steps now. A little more waiting isn’t too bad, especially when you consider just how long many owners in Australia and New Zealand have been waiting for any semblance of FSD in their nations. Tesla initially outlined Q2 2025 as the target availability date for FSD in RHD markets, so this timing is roughly on track with what Tesla initially announced in September 2024.
Hopefully, Tesla also opens up the opportunity for FSD transfer for HW3 owners in both countries, as we’re sure many people would upgrade alongside the official release of FSD to the latest hardware.
And just in case you thought the first video wasn’t true because it wasn’t upside down - well, Tesla provided us the original too.
Another quarter has passed, and that means it’s time to submit questions and vote for Tesla’s Q2 2025 Earnings Call. While Q1 was a tough quarter for the company, Q2 saw some recovery in sales, although there’s still some work to be done.
However, there’s always a lot to be excited about during Tesla’s Q&A session, where we usually learn a lot about future software improvements and upcoming vehicles. We may hear more about FSD Unsupervised, Robotaxi, or the more affordable vehicle, or its upcoming larger 6-seater Model Y, the Model Y L. Tesla also mentioned a potential FSD price hike back in the Q1 2025 Earnings Call, so that could be something that is brought up as well.
Tesla’s Q2 So Far
Tesla has already released their Q2 2025 Production and Delivery numbers, which were up from Q1 of this year, but still down compared to Q2 last year.
Production
Deliveries
Model 3/Y
396,835
373,728
Model S, X, and Cybertruck
13,409
10,394
Total
410,244
384,122
How to Submit & Vote
Tesla lets shareholders submit a question that will be voted on and may be answered during the Q&A session. To submit your own question or vote on an already submitted question, you’ll need to be a verified shareholder. You can go to Say’s platform and link your brokerage accounts.
Once it is verified, you’ll be able to log in and vote your shares on your own question, or on someone else’s question.
Here’s the link to get started on Say’s Tesla Q&A. You must submit your questions and votes by July 23rd, 2025, at 4:00 PM EDT.
Top Questions So Far
Unsurprisingly, people have already been submitting questions, and here are the top ones so far.
Can you give us some insight how robotaxis have been performing so far and what rate you expect to expand in terms of vehicles, geofence, cities, and supervisors?
What are the key technical and regulatory hurdles still remaining for unsupervised FSD to be available for personal use? Timeline?
What specific factory tasks is Optimus currently performing, and what is the expected timeline for scaling production to enable external sales? How does Tesla envision Optimus contributing to revenue in the next 2–3 years?
Can you provide an update on the development and production timeline for Tesla’s more affordable models? How will these models balance cost reduction with profitability, and what impact do you expect on demand in the current economic climate?
Are there any news for HW3 users getting retrofits or upgrades? Will they get HW4 or some future version of HW5?
When do you anticipate customer vehicles to receive unsupervised FSD?
And here are some other ones we found interesting:
Have any meaningful Optimus milestones changed for this year or next and will thousands of Optimus be performing tasks in Tesla factories by year end?
Are front bumper cameras going to be necessary for unsupervised full self driving? If so, what is the companies plan to retrofit vehicles that do not have them?
Will there be a new AI day to explain the advancements the Autopilot, Optimus, and Dojo/chip teams have made over the past several years. We still do not know much about the HW4.
Earnings Call Details
Tesla will hold its earnings call on Wednesday, July 23rd, at 4:00 PM EDT. It's still early for an access link, but we’ll make sure we have a link up on the site before the earnings call that day.
If you do miss the earnings call, no worries. We will provide a full recap following the call, and we’ll also do some in-depth dives into what was said and what we know.
![First Look at Tesla’s 2025.26 Update [Photos + Videos]](https://www.notateslaapp.com/img/containers/article_images/2025/grok-app.webp/f66c0424fde99ab9adb2b041d854f723/grok-app.jpg)
![Tesla Diner: First Look at Its Food and Potential Collectibles [VIDEO]](https://www.notateslaapp.com/img/containers/article_images/2025/tesla-diner-logo.webp/feaab9ffb76b08874e474c8abdf2684d/tesla-diner-logo.jpg){kind=logo}
_300w.png)
