Tesla's Cyber Secret: The Untold Story of a Second Cybertruck Prototype

A Cybertruck concept created by a fan

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In the turbulent genesis of Tesla's Cybertruck, a secretive subplot unfurls, unveiling a parallel narrative where a second prototype once shared floor space with the now-iconic design chosen by CEO Elon Musk. According to Walter Isaacson’s biography on Musk, a fraction of Tesla engineers embarked on a covert operation to devise an alternative, much more conventional truck.

The Secret Second Design

As Isaacson narrates, a number of engineers were less than enamored with Musk's innovative, borderline avant-garde vision for the pickup. Tesla design chief Franz von Holzhausen stated, “A majority of the people in this studio hated it," revealing an undercurrent of resistance towards the futuristic model already set in motion.

Through the years, we've heard about the pushback and heated debates about Cybertruck within the Tesla team, but this is the first we've heard of an alternative that was parked beside the Cybertruck when Musk made his choice. It's also news that engineers continued to work on another version.

Despite concerns and covert efforts for a more “conventional” alternative, Musk remained steadfast in his commitment to the groundbreaking design. "Let's be bold. Let's surprise people," Musk insisted, unswayed by market trends and focused on constructing something truly unique. He affirmed, “I don't care if no one buys it,” underlining a fierce determination to usher in a futuristic vehicle, divergent from the mainstream.

Musk’s Vision

Musk envisioned a vehicle that would shatter norms and astonish people, drawing inspiration from video games such as Halo, Cyberpunk 2077, and Ridley Scott’s Blade Runner. This aesthetic route was not universally celebrated within the team; some advocated for a less radical approach, fearing the avant-garde design might alienate traditional truck buyers.

Amidst these polarized opinions, Musk championed the boldness of the concept, emphasizing his desire for a future that “looks like the future.” His sentiment was mirrored during a brainstorming session, which saw a passionate debate over diverse conceptual designs, including one inspired by the Chevy Silverado, a symbol of traditional truck design.

Original Cybertruck sketches and concepts

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In a testament to Musk's unyielding vision, he fast-tracked the project to have a drivable version for the November 2019 Cybertruck event, pushing the team to assemble it in three months instead of the typical nine.

The existence of an alternate prototype remains shrouded in mystery, a silent testimony to the diverging paths the iconic vehicle could have tread. The whereabouts and specifics of this alternate version remain unknown, leaving us to wonder about the road not taken in Tesla's audacious journey into the future.

Tesla Improves Wrap Services: Switches to Vinyl, Cuts Prices Drastically, Adds New Colors and Expands Availability

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After canceling the in-house wrap program for the Cybertruck last month, Tesla has reintroduced the program with a lot of changes. Let’s take a look at the original program, then we’ll dive into what’s changed.

Tesla began the wrap program for the Model 3 and Model Y in the fall of 2023. With the arrival of the Cybertruck, Tesla launched Matte Black and Satin White options for the Cybertruck and later added 11 more colors.

Tesla initially offered high-quality PPF (Paint Protection Film) wraps, which protect the paint in addition to changing the color of the vehicle. PPF is thicker than traditional vinyl wraps, but the material costs more and is more time-consuming to apply.

Tesla’s updated program switches away from PPF wraps and now offers traditional vinyl wraps at a cheaper price. This makes Tesla’s wrap service more comparable to third-party installers.

Correction: We initially reported that the new wrap program offered PPF rather than vinyl and that the program was only available for new deliveries.

New Wrap Prices

First things first - the price of the wraps has dropped considerably, mostly due to the change away from PPF. While these prices are still a little more expensive than what you could find at a third-party location, you have the advantage of getting it directly from Tesla.

Tesla initially offered 11 wrap colors, but that selection has now been reduced to eight per vehicle. Interestingly, the color options vary by model—Model 3 and Model Y owners have their own distinct palette. The Cybertruck also boasts its own unique set of colors, though unfortunately, the popular Satin White option is absent from its catalog.

Of course, the ever-popular Matte Black is still available, along with a fairly unique set of other vivid colors.

New Locations

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When the wrap program launched, it was limited to just three locations in California and one location in Texas. That meant that unless you were taking delivery at West Covina, Oceanside, Costa Mesa, or Santa Clara, you’d be unable to get a first-party wrap done by Tesla.

Under the new program, Tesla is offering wraps out of all the original locations and adding Seattle, Washington. What initially seemed like Tesla scaling back its wrap service has turned out to be them making it more affordable and efficient. While the switch to vinyl may disappoint some owners, in reality, a lot of owners probably didn’t know the difference between PPF and vinyl, making Tesla’s service seem disproportionally more expensive.

No Longer New Purchases Only

While the original wrap program was constrained to new vehicle purchases—you can now have Tesla wrap a vehicle that’s already been delivered. Paint damage and scuffs can impact the installation of wraps and require additional time to smooth out the vehicle surface, and most third-party installers charge additional fees to prepare the surface.

Tesla doesn’t appear to be charging any additional surface prep fees at this time and is able to install on any Model 3, Model Y, or Cybertruck that’s been delivered after 2023.

Either way, with cheaper wrap options, Tesla is now directly competing against third-party wrap shops. While it’s still a bit more expensive than you’d find elsewhere, it also comes with a level of care and precision from technicians intimately familiar with your vehicle.

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Tesla Increases Price of Model S; Starts Offering Free Lifetime Supercharging

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For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.

Price Increase

The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.

The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series. 

The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.

Free Lifetime Supercharging

For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.

There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.

We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.

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