Tesla Has Introduced FSD Hardware 4.0 on the Model Y

By Kevin Armstrong
Tesla has introduced hardware 4.0 for the Model Y
Tesla has introduced hardware 4.0 for the Model Y
BLKMDL3/Twitter

Without fanfare, Tesla has introduced their most refined self-driving computer, Hardware 4.0 (HW4), into the Model Y lineup. It's a surprising move, as it was believed HW4 would roll out with the Model Y redesign. This strategic decision, executed in Tesla’s unique, understated style, follows the quiet integration of HW4 into the luxury Model S and Model X models earlier this year.

This shift came to light thanks to one of our sources, who has provided accurate information in the past. Tesla owner Zack (@BLKMDL3) has now identified multiple Model Y units equipped with fresh hardware at his local delivery center. The distinctive upgraded side repeater and forward-facing cameras indicate HW4 were observed in both Long Range and Performance variants of the Model Y.

Transitioning to the New Standard

Notwithstanding these exciting sightings, numerous Model Ys with the previous hardware was still found at the delivery site. As is customary with Tesla’s approach to hardware rollouts, the full switch to HW4 across all Model Ys will take some time as Tesla factories incorporate these changes.

Source code information connected to a recently manufactured Model Y also confirmed the presence of HW4, designated as "AP HW4". Interestingly, this phased implementation might lead to disparities among Model Y units depending on their manufacturing origin. For instance, those made in China, where no HW4 incorporation has been reported yet, might cause Canadian customers to miss out on the HW4 upgrade.

HW4: Paving the Way for Enhanced Autonomy

Tesla’s HW4 represents the company’s commitment to refine its vision-based self-driving system further, shifting from the previous reliance on a combination of vision and radar sensors. It plays a pivotal role in Tesla’s bold objective to master Full Self-Driving (FSD) by year-end.

Nonetheless, it's worth noting that certain functionalities were not instantly available during the early stages of HW4 deployment. This factor likely played a role in Tesla's decision to delay its introduction of the Model Y. As Tesla continues perfecting HW4, further enhancements are anticipated, including improved handling of complicated maneuvers, such as unprotected turns.

Tesla has introduced hardware 4.0 for the Model Y
Tesla has introduced hardware 4.0 for the Model Y
BLKMDL3/Twitter

The Hardware Evolution: Comparing HW4 and HW3

Insightful images shared by the Tesla community have provided a comparative look between HW4 and its predecessor, Hardware 3.0 (HW3). Of note, the side repeater cameras on the Model Y with HW4 have noticeably larger lens housings and a wider field of view. This departs from early anticipations, which projected HW4 would introduce additional cameras. Instead, the updated hardware seems to enhance the existing camera system.

What Lies Ahead

The introduction of HW4 into the Model Y marks a remarkable stride in Tesla's commitment to perfecting Full Self-Driving technology. As Tesla continues to develop and refine HW4, it's exciting to envision the transformative potential this holds for the automotive landscape.

While Tesla CEO Elon Musk’s ambitious vision of a Robotaxi fleet may still be some way off, the integration of HW4 in the Model Y undeniably represents a key milestone in that journey. As this revolutionary technology evolves, the world eagerly awaits the exciting advancements it promises to bring to the autonomous driving experience.

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

More Tesla News

Subscribe

Subscribe to our weekly newsletter.

Sponsors

Find out how to become a sponsor and have your site listed here.

Although we share official Tesla release notes, we are not affiliated with Tesla Motors. We are Tesla fans and supporters.

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

Subscribe

Subscribe to our weekly newsletter.