Loyalty Unrivaled: Tesla's Customer Retention Tops Auto Industry

May 25, 2023

By Kevin Armstrong

Tesla's brand loyalty is unrivaled

Tesla

Despite a changing automotive landscape and a surge in electric vehicle options, Tesla's brand loyalty remains unrivaled, according to a recent report from banking and investing giant Citi. The resilience of Tesla's brand, even amidst concerns over macroeconomic conditions and increasing competition, demonstrates the appeal of the innovative automaker to its customers.

Tesla's Brand Loyalty Unfazed by Changing Market Dynamics

Citi's analysis indicates that Tesla's brand loyalty has remained stable and impressive despite potential headwinds. Brand loyalty, a key performance metric in the automotive industry, gauges a customer's likelihood of repurchasing a vehicle from the same brand. Here, Tesla's numbers truly shine: approximately 67% of Tesla owners return to purchase another vehicle, far surpassing the industry's average luxury brand loyalty rate of 46%.

Notably, this loyalty persists in spite of speculation that CEO Elon Musk's public persona and prolific Twitter use may impact customer sentiment. Contrarily, Citi's report suggests that Tesla's brand loyalty has trended upward in recent years, with the only notable dip in 2021 likely due to supply constraints rather than Musk's public image.

Tesla's Model 3 and Model Y Winning Over Mainstream Car Owners

One factor contributing to Tesla's impressive brand loyalty could be the value proposition offered by its Model 3 and Model Y. The Citi report notes these vehicles appear to be conquering market share from mainstream automakers rather than solely from the luxury sector. Notably, around a third of Model Y drivers previously drove vehicles from traditional manufacturers like Toyota or Honda.

Yet, Tesla's brand loyalty isn't immune to challenges. Citi's analysis highlighted that among all Tesla models, Model S demonstrated the lowest brand loyalty, perhaps a repercussion of the increased competition it faces from rivals like the Lucid Air, Mercedes EQS, and Porsche Taycan.

Tesla's Global Presence and Production Expansion

Despite these obstacles, Tesla's impressive market presence remains evident. As the world's most valuable automaker, with a market cap of approximately $580 billion, Tesla continues to expand its production capacity, aiming to produce over 1.8 million vehicles in 2023, predominantly at its Shanghai and Berlin Gigafactories. Additionally, Tesla's Giga Texas facility is anticipated to boost output in the next 18 months significantly, and the original Fremont plant is undergoing extensive reworking to match the production capabilities of its Gigafactory counterparts.

Tesla's challenge will be maintaining its high brand loyalty rate as more EV offerings flood the market. However, with new Model 3 and Model Y variants on the horizon and the highly anticipated Cybertruck set to disrupt the North American truck market, Tesla seems well-positioned to continue its dominance and customer loyalty.

While uncertainty surrounds the future of the EV market, one thing is clear: Tesla's ability to maintain high brand loyalty amidst changing conditions underscores the strength and appeal of its brand and its vehicles, reaffirming Tesla's place as a trailblazer in the automotive industry.

Tesla 'We, Robot' Robotaxi Event: How and Where to Watch [Updated]

October 10, 2024

By Karan Singh

Not a Tesla App

Tesla’s Robotaxi event is coming up later today, and there’s lots of hype. It’s absolutely going to be a must-see event, so we’ve outlined how you can watch it tonight.

We’re even running a Robotaxi Event Prediction Contest – so go sign up to win some prizes from our fantastic sponsors.

If you weren’t one of the lucky lottery winners who managed to snag a ticket, there are a few ways to watch the Robotaxi event.

When

Tesla says the event will start at 10 PM EST or 7 PM PST. However, expect it to start fashionably late as usual. The agenda Tesla has provided is below.

Watch Live

The event is expected to be available on X, YouTube, and Tesla’s website. The links for X and YouTube are below. We’ll update this as the day goes along and Tesla adds additional sources.

Watch the Robotaxi event live on X.
Watch on YouTube (below)

Agenda

This is the agenda Tesla has provided. All times are PST.

3:00 PM: Parking Lot Opens

5:00 PM: Doors Open

5:30 PM: Check-In Begins

7:00 PM: Remarks

Watch in Tesla Showrooms

Tesla is also running events at its local showrooms worldwide. Many of these pop-up events have been organized by the Tesla showrooms or in conjunction with local Tesla Owner’s Club groups.

You can go to Tesla’s Events Page here and see if there are any showrooms open in your region. These events are in-person, and a good way to hang out with local Tesla fans and owners to watch one of the biggest events in Tesla’s history. If you don’t see an event listed, try calling your local Tesla showroom or contacting your local Owner’s Club. Other events may be running locally that you could attend.

Location

Warner Brothers Studios

3499 Warner Blvd, Burbank, CA 90068

New Tesla Charging Visualizations Expected in the Future

October 10, 2024

By Karan Singh

Not a Tesla App

Tesla’s Alex Guichet, Mobile App Engineer and Designer, posted on X that they are hiring a new C++ UI Engineer. According to Alex, this position will be focused on building the charging UI in Tesla vehicles.

While the charging UI received some basic updates back with the big Spring Update, it hasn’t really seen major changes in a long time. So, let’s take a look at what this position is exactly, and dig into what we’d like to see in the future.

Senior Software Engineer

The position that Tesla is hiring for is a Senior Software Engineer, Vehicle User Interface Charging – working out of Tesla’s Global Engineering Headquarters in Palo Alto, California. The position will be specifically responsible for the look and feel of the user charging experience, focusing on Tesla’s in-vehicle Infotainment UI.

Tesla expects the position to also work alongside business, product, engineering, and design teams to build simple, intuitive, and fluid user experiences.

That’s a broad job description, but Tesla pays well for what it offers – with the position starting at $120,000 a year, up to $210,000 a year. If you’re interested in the position, you can read more and apply here.

Charging Visualizations

Tesla’s current charging visualizations are fairly simple and to the point, both in the app and in the vehicle. Adding some flare to both visualizations would certainly be nice. If Tesla’s new parked visualization in AMD vehicles is any indication, we’re in for a treat with these upcoming visuals. Tesla could even add different visualizations depending on whether you’re charging with a Supercharger, Wall Connector, Mobile Charger, or a third-party charger.

Imagine if Tesla implements some of these visualizations directly into the vehicle’s visuals. You could pull up to a Supercharger and see them rendered directly on the screen and maybe even see how much each vehicle is charged, so you have a better idea of which stall will be available first.

We’d also love to see better and improved integration for Charge on Solar and PowerShare. There’s certainly a lot Tesla can do.

We’re excited to see the future of the charging UI but don’t expect these changes anytime soon since Tesla just started hiring for the position. However, it’s great to know where Tesla is headed and what they’re planning.