Musk names a Twitter CEO, allowing him to devote more time to Tesla
Elon Musk's foray into Twitter leadership has been a topic of considerable debate among Tesla's shareholders. Many have expressed concerns about the possible dilution of his focus from Tesla, the electric vehicle behemoth he has built from the ground up. With Linda Yaccarino's appointment, Musk is set to devote more time to Tesla, allaying shareholders' concerns.
Musk's Reinforced Commitment to Tesla Sparks Investor Enthusiasm
Investors have welcomed the commitment to rechannel his efforts towards Tesla. Despite Musk's extraordinary ability to manage multiple ventures, the recent downturn in Tesla's stock price had sparked calls for him to focus more on the automaker. This latest move has led to a fresh wave of optimism among investors who believe Musk's undivided attention could rejuvenate Tesla's fortunes.
Enhanced Control over Tesla's Hiring Process: Musk's New Directive
In parallel to this development, Musk has enacted a new hiring policy at Tesla. As per the new directive, all potential hires, including contractors, require his personal approval. This extends Musk's control over the operations of Tesla and, according to him, ensures that every addition to the team aligns with the company's vision and objectives.
While some see this as a potential slowdown in Tesla's hiring rate, others view it as a strategic move that could sharpen the company's focus on quality over quantity. As Musk settles back into the driver's seat at Tesla, the world will watch with bated breath to see how these developments impact the automaker's trajectory.
The recent events reaffirm Musk's determination to guide Tesla through the turbulent waters of the automotive industry. As the new era at Tesla unfolds, stakeholders can expect renewed vigor and innovative strategies to bolster the company's standing in the global EV market.
Musk's Tweet Approval Legal Battle Continues Amidst New Developments
As Musk navigates these recent changes, he also continues to face legal issues related to his Twitter activity. Musk's 2018 settlement with the Securities and Exchange Commission (SEC) over his controversial tweets, which required all of his posts to be approved by a Tesla attorney, is still a matter of contention.
The agreement followed a turbulent period in which Musk's tweet about taking Tesla private at $420 per share led to a significant surge in the company's share price, despite funding not being secured. The 2nd U.S. Circuit Court of Appeals in Manhattan recently upheld the requirement for Musk's tweets to be approved first by a Tesla attorney, dismissing his claims that the decree violates his First Amendment rights.
The ongoing legal battle adds another layer of complexity to Musk's leadership dynamics. While his recent decisions signal a refocusing of his energies on Tesla, his Twitter-related legal challenges underline the intertwined nature of his roles across the technology and automotive sectors.
This heightened scrutiny of his leadership comes at a pivotal moment for Tesla as it navigates a competitive EV landscape and strives to maintain its position as a global industry leader.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
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