Musk Pledges Enhanced Focus on Tesla After Hiring Twitter CEO; All New Hires Require Approval

Musk names a Twitter CEO, allowing him to devote more time to Tesla

Elon Musk's foray into Twitter leadership has been a topic of considerable debate among Tesla's shareholders. Many have expressed concerns about the possible dilution of his focus from Tesla, the electric vehicle behemoth he has built from the ground up. With Linda Yaccarino's appointment, Musk is set to devote more time to Tesla, allaying shareholders' concerns.

Musk's Reinforced Commitment to Tesla Sparks Investor Enthusiasm

Investors have welcomed the commitment to rechannel his efforts towards Tesla. Despite Musk's extraordinary ability to manage multiple ventures, the recent downturn in Tesla's stock price had sparked calls for him to focus more on the automaker. This latest move has led to a fresh wave of optimism among investors who believe Musk's undivided attention could rejuvenate Tesla's fortunes.

Enhanced Control over Tesla's Hiring Process: Musk's New Directive

In parallel to this development, Musk has enacted a new hiring policy at Tesla. As per the new directive, all potential hires, including contractors, require his personal approval. This extends Musk's control over the operations of Tesla and, according to him, ensures that every addition to the team aligns with the company's vision and objectives.

While some see this as a potential slowdown in Tesla's hiring rate, others view it as a strategic move that could sharpen the company's focus on quality over quantity. As Musk settles back into the driver's seat at Tesla, the world will watch with bated breath to see how these developments impact the automaker's trajectory.

The recent events reaffirm Musk's determination to guide Tesla through the turbulent waters of the automotive industry. As the new era at Tesla unfolds, stakeholders can expect renewed vigor and innovative strategies to bolster the company's standing in the global EV market.

Musk's Tweet Approval Legal Battle Continues Amidst New Developments

As Musk navigates these recent changes, he also continues to face legal issues related to his Twitter activity. Musk's 2018 settlement with the Securities and Exchange Commission (SEC) over his controversial tweets, which required all of his posts to be approved by a Tesla attorney, is still a matter of contention.

The agreement followed a turbulent period in which Musk's tweet about taking Tesla private at $420 per share led to a significant surge in the company's share price, despite funding not being secured. The 2nd U.S. Circuit Court of Appeals in Manhattan recently upheld the requirement for Musk's tweets to be approved first by a Tesla attorney, dismissing his claims that the decree violates his First Amendment rights.

The ongoing legal battle adds another layer of complexity to Musk's leadership dynamics. While his recent decisions signal a refocusing of his energies on Tesla, his Twitter-related legal challenges underline the intertwined nature of his roles across the technology and automotive sectors.

This heightened scrutiny of his leadership comes at a pivotal moment for Tesla as it navigates a competitive EV landscape and strives to maintain its position as a global industry leader.

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Tesla FSD in Europe: June Update

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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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