Tesla scores second for brand sustainability perceptions
Kelley Blue Book
Tesla ranks second as the brand with the highest sustainability perception. Brand Finance, an independent branding and consultation agency, released the Sustainability Perceptions Index, which uses several factors to determine the "value of sustainability perceptions to the world's leading brands."
It's hard to imagine a more sustainable brand than Tesla. The mission statement includes the verbiage: accelerate the world's transition to sustainable energy. This company made electric vehicles a viable form of transportation and has produced more energy than it used. But it may be Tesla's communication or lack thereof, that cost it first place.
Tesla May be too Humble
The report states, "Despite having sustainability as central to its brand, Tesla's communication of its sustainability initiatives is relatively limited considering the impact that it has. This is potentially due to a worry that the brand is too defined by sustainability. However, Brand Finance's research suggests that this worry is unwarranted, and in fact, having a strong sustainability perception will only increase consumer choice, particularly in the luxury auto sector."
To confuse readers further, Brand Finance gave the top ranking to Amazon. The report ironically states: "This may come as a surprise to some." Brand Finance explains that despite the "regular criticism about issues as diverse as labor conditions, emissions associated with its supply chains, and the polluting effects of packaging," there is a perception of sustainability. The report reads, "Regardless of Amazon's track record, it is clear that consumers worldwide have confidence that Amazon is minimizing its negative impacts, or at least is committed enough for them to continue to use its services."
Luxury Car Brands Must be Environmentally Friendly
Tesla recently ousted BMW as the top-selling luxury brand. Brand Finance's report found that consumers are putting a lot of importance on sustainability in luxury automobiles. Volvo discovered the same trend when it announced that it would phase out the production of ICE vehicles. Volvo worked with The Future Laboratory to author a report called The Rise of the Conscious Design.
The report underscored the importance of Volvo, and effectively the entire auto industry, to be more sustainable. The report pointed out, "Once focused specifically on environmental factors, consumers are rapidly developing a more holistic understanding of sustainability and ethics… The rise of conscious design stems from a pressing need to ensure that future products across categories are ethical, sustainable and regenerative."
Tesla Should Advertise
Tesla has not spent a dime on traditional advertising; instead, it relies on word-of-mouth and puts so much faith in its product that it made owners practically spokespeople. Although Tesla appears to have done some product placement in the past, such as the Model Y that was offered on the Price is Right. However, more advertising may be necessary now that the rest of the automotive world has realized electric vehicles are here to stay and consumers are demanding the product.
The average consumer must learn about Tesla's incredible safety record and cutting-edge technology. You can bet every other brand will be buying ads to promote "new features" that Tesla has already done or is significantly more advanced than the competition. There is no reason why Tesla shouldn't be the top brand globally for sustainability other than an uninformed perception, and that must change.
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Now that the Model Y Juniper refresh has officially been announced in the Asia-Pacific markets, the initial vehicles from Giga Shanghai are starting to make their way to showrooms throughout the region.
And that means lots of new pictures. Let’s take a look at some of the latest close-up shots of the 2025 Model Y.
Light Bar Close-Up
Our first up-close look at the new front end of the new Model Y. This car is likely en route to a showroom prior to the start of Tesla’s big sales push for the Chinese Lunar New Year, and this is one of the closest and cleanest shots of the new front end.
The sharp new front of the Juniper
@DriveGreen80167 on X
The new front light bar is very visible, even when it’s off. It’s more than a thin strip of lights. The headlights are located directly below the light bar at either end. You can also see the new squared-away sharp lines - starting from the lightbar gaps and going up the hood. The new design looks far more aggressive and sharp when viewed at this angle.
Wheels
And the new wheels are pretty interesting, too - especially since they don’t seem to have full aero covers on them. We’re wondering if Tesla intends to introduce aero covers for these wheels later - or if they’ll just stay uncovered. They look pretty good - but the black hubcap in the center stands out against the rest of the wheel. Time will tell whether the clean black finish holds up with use.
We're a big fan of these new fan-blade wheels
@DriveGreen80167 on X
Either way, they’re pretty good looking - but we’d prefer to see them in an all black finish - similar to the Shadow Gemini’s that are currently available. Hopefully, once the Model Y refresh arrives in North America and Europe, that option will be available in addition to the Crossflow wheels.
Video
One of the first videos showing off some of the new Model Y features.
The refreshed Model Y also brings a ton of changes to the interior. In addition to the Launch Edition exclusive dash, we also get a good shot of the new ventilated seats, as well as the return of the turn signal stalk.
The best interior shot we've seen so far
@DriveGreen80167 on X
The new Model Y also has the same new center console as the Model 3 Highland - with the two-part slider. For now, it seems like the Launch Edition will include rubber pedal covers - nothing fancy like the metallic ones available on the Performance variants yet.
Rear End Close-Up
On the rear end of the vehicle, we get a close-up view of the new reflective light bar. Tesla claims this is an industry-first, and it does look very cool. The actual light is located on the inside edge of the piece that overhangs the reflective portion. The reflective portion itself is painted to match the vehicle - and isn’t a glossy surface, but rather matte.
Gotta love that new reflective light bar
@DriveGreen80167 on X
In the next image, we can also see that the rear camera is mounted in a new location. It doesn’t have the camera lip that the 2024 Model Y has been shipping with, as the camera is now mounted on the very edge of the new raised bumper. This also means the camera is much higher up than it previously was. This location change likely means that the new Y will require some additional training time for both FSD and Actually Smart Summon, as well as the new front bumper camera.
This is going to be an interesting change - we’re not sure how this new camera location will handle snow, rain, and road muck, but this is likely the main reason for it being moved up and away from the road.
The updated camera positioning is noticeably higher
@zhongwen2005 on X
We’re excited to see the new Model Y in person. This refresh has been a long time coming and there are many details that are still waiting to be discovered.
Customer deliveries are supposed to begin in just a couple of months - May at the earliest - in the Asia-Pacific region. We’re hoping to see the refresh arrive in Europe and North America by summertime and then see the launch of the Performance variant shortly thereafter.
A rendering of what the Tesla app may look like with the Tesla Diner added
Not a Tesla App
Tesla has been planning to create its own drive-in diner with Superchargers since at least 2022, when it filed paperwork for the one-of-kind supercharger location. In 2023, Tesla’s then Senior Director of Charging Infrastructure, Rebecca Tinucci, said during a presentation that you "can't forget to do cool s***."
The slide presentation showed off an illustration of a retro-looking Tesla Diner restaurant with a rooftop patio and an old-school drive-in movie screen behind it. People could be seen lining up to get inside, hinting that whatever the restaurant serves is worth the wait.
Since then, Tesla has begun and practically completed the construction of its Tesla Diner project. The location includes two 45-foot outdoor LED screens that will play short films, and it’ll also serve food up to 77 guests while their vehicle is being charged.
As the completion of the diner approaches, Tesla has now revealed several other bits of information in the latest Tesla app update. Thanks to a decompile by Tesla app iOS, we see that Tesla’s diner will closely tie in with the Tesla app itself.
Integrated With the Tesla App
Several phrases were found in Tesla’s latest app update, which includes things like show_diner, Diner Home Screen, profile_settings_diner_description, and View menu & amenities. It sounds like you’ll be able to view the diner’s menu directly from the Tesla app, but if we had to guess, there will be a lot more to it than that.
Following Tesla’s seamless integration with Superchargers, we expect the diner experience to be similar. You may soon be able to order food directly from the app and have it charged automatically to your card on file, letting you skip the payment portion completely.
Since Tesla knows which Supercharger stall you’re connected to, we also expect Tesla to take full advantage of this and bring the food directly to your vehicle without you needing to specify your location. So imagine this, you’ll pull up to a Supercharger and plug it in.
Tesla Diner UI
An image was also found in the app update that hints at where the Tesla Diner options will be located. The image found is the same ratio and similar size to other images found in the main menu of the Tesla app. In addition, the phrase “profile_settings_diner_description” could be the string used for the text that will show up in this menu. Since this menu is used to guide users to Tesla pillars such as products, charging, referrals and more, we expect the diner menu to only show up if you’re geographically near the Tesla diner.
What’s round and shiny but still not yet open? Tesla diner
Supercharger stalls, landscaping, and more are already in place at the Tesla Diner. The fact that Tesla is now including code related to the diner in the Tesla app indicates that Tesla may be ready to open up the diner to the public very soon.
For now, the location remains quiet, but it will soon become a 24-hour diner with a steady flow of traffic as Tesla owners visit to enjoy a unique charging and dining experience.
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