Contestant wins Tesla Model Y on The Price is Right
Not a Tesla App
In January 18th, 2023’s “Geniuses” episode of The Price is Right, they unveiled a Tesla Model Y and a 220v connector as a showcase prize, alongside a virtual game room.
In order for a contestant to win the showcase prize on The Price is Right, they must bid as close to the actual retail price as possible without going over. If their bid is closer to the retail price than the other contestant’s bid, they win.
The contestant, named David, put in a bid of $77,000 for the Model Y and gaming chairs. The price came in at $78,500, so David won!
The Model Y David won is a white Long Range model with 331 miles of range and Enhanced Autopilot, a $6,000 upgrade option.
How does 'The Price is Right' obtain their prizes?
Tesla spends no money on advertising or commercials. This is on purpose and has worked well in Tesla’s favor because they’ve ballooned to becoming one of the most sought-after, respectable, and valuable automotive companies in the world. Tesla’s products speak for themselves… literally.
According to Chris Johnson, a former IRS lawyer, on Quora, The Price is Right doesn’t purchase prizes. Instead, they’re all given to the show by various manufacturers to give away to the contestants. “At the end of the day, giving away these prizes is essentially glorified advertising,” Johnson writes on Quora. “Did you notice how each and every prize is described in intimate detail? The companies giving the prizes to the show hope that the millions of people watching [will] like what they see, and go out and buy the very same items themselves. If a company ends up selling just one of the same items that was featured on the show, they recoup most of what they gave away.”
The Price is Right has been giving away cars and high-expense products for many years. The most expensive prize was, according to CBS, an Audi R8 V8 Spyder Quattro S Tronic.
Not the first or second Tesla on 'The Price is Right'
This Tesla Model Y is the third Tesla that has appeared on the popular game show. On April 22nd, 2010, The Price is Right gave away a first-generation Tesla Roadster. Drew Carey, the show’s host, said that it was worth more than $112,000. Adjusted for inflation, that’s roughly $152,500 today, which is about the price of a spec’d out Plaid Model X.
Carey also mentioned that he has a friend that has a Tesla Roadster, and it drives like a slot car. “It’s fantastic!” he said with a smile.
At the time of that airing, Tesla had just started mass-producing the Roadster. It was based on the chassis for the Lotus Elise and was the first highway-legal serial production all-electric car to use lithium-ion battery cells, according to CleanTechnica.
In May 2019, a contestant won a black Tesla Model 3. Before unveiling the vehicle, Carey asked Gregory, the contestant, if he was going to share his winnings with his friend Michael. “We’re splitting everything,” Gregory responds. “Ah, man, I don’t know,” Carey answers with a laugh.
Watch the full “Geniuses” episode of The Price is Right on CBS.
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Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.
Innovative Job Posting Reveals Big Plans
Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.
Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics.
The Strategic Role of Private 5G Networks
Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.
Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.
With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.
Conclusion
Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.
Italy has been discussing with Tesla about potentially establishing a factory producing electric trucks and vans. This information came to light in an Italian media outlet, Il Sole 24 Ore, which reported that the Ministry of Business and Made in Italy (Mimit) spearheaded talks to secure Tesla's investment.
Tesla and Italy: A Strategic Dialogue
Since last summer, Italy has broadened its industrial horizons by engaging in talks with Tesla, alongside negotiations with prominent Chinese manufacturers such as BYD, Great Wall Motors, and Chery Automobile. Notably, the discussions with Tesla have centered around producing electric commercial vehicles, highlighting a departure from conventional car manufacturing and reflecting the evolving demands of the global market.
Under the leadership of Minister Adolfo Urso, Italy aims to invigorate its automotive sector by encouraging the presence of multiple manufacturers. This approach is designed to stabilize the national components sector, which faces challenges due to the shift towards electric vehicles. Italy aims to produce 1.3 million vehicles annually, including a significant contribution from a new yet-to-be-determined manufacturer.
A Geopolitical and Industrial Balancing Act
Italy's engagement with Tesla occurs amidst a delicate phase of negotiations with Stellantis for increased vehicle production within the country. This strategic dialogue with Tesla, alongside discussions with Chinese competitors, is a pivotal element in Italy's industrial and geopolitical maneuvering.
A multipurpose van is the next logical step for Tesla to produce once the less expensive next-gen platform is released (code name Redwood). However, engineers seem to be busy perfecting the next-gen Roadster, and the van has had little discussion. Given the company's leaks, if a van were in the works, you would think we would’ve heard about it. Perhaps this is the nudge Tesla needs to get the van into production.
As Italy endeavors to become a key player in the electric vehicle industry, its negotiations with Tesla signify a promising development. The possibility of Tesla establishing a facility for electric trucks and vans in Italy underscores the country's commitment to sustainable transportation and positions Italy as an attractive destination for automotive innovation.
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