Spy Photo Hints at How Tesla's Front Bumper Camera Will Work

By Kevin Armstrong
A new photo of the Cybertruck hints at upcoming functionality
A new photo of the Cybertruck hints at upcoming functionality
u/ThrowAwayBarista69

A recent Cybertruck photo revealed that Tesla will let drivers access the video feed from the vehicle's front bumper camera. The picture surfaced on Reddit that shows the center screen of the Cybertruck displaying a view from what can only be a front bumper camera.

Enhancing Parking and Navigation

Not only does the image on Reddit confirm that Tesla is introducing a front bumper camera on the Cybertruck, but they already have the software developed to access the new camera feed. The new camera could greatly enhance parking and navigation. This front view adds a new dimension to vehicle awareness, particularly in tight spaces, complex urban environments, or when pulling as far forward as possible in the garage.

Front Bumper Camera Software

The partial image of the Cybertruck's screen shows the front bumper camera streamed on the vehicle's display. The front camera appears to be displayed using the vehicle's existing camera app, which is to display the backup camera.

Our first glimpse at the front bumper camera UI and previous comments by Elon Musk may reveal just how the updated Camera app will work.

Today, the camera app displays the reverse camera on top, and if enabled, the fender, or repeater cameras are shown underneath.

However, this new photo appears to illustrate something much more helpful. We can see the front bumper camera on top and smaller, thumbnail-like camera views underneath it. These narrower thumbnails lead us to believe that Tesla will have three thumbnails underneath the main camera instead of two. You'll have access to the front, reverse, left, and right fender views.

Looking further back, we may just see where Tesla is headed with this new feature.

In 2020, Tesla added the ability to display the left/right fender camera views when using the reverse camera.

Right after the side repeater cameras were made available, a Tesla owner asked Musk whether it would be possible to enlarge the side-view cameras when backing up. In his unmistakable style, Elon replied, "Yes, coming soon."

Based on Musk's comment and the UI in the spy photo, it looks like Tesla is doing just that. You will likely be able to tap on any of the camera views in the app to enlarge them, allowing you to seamlessly switch between the front, rear, and repeater camera views.

This layout is similar to what Tesla already provides in their Sentry Mode viewer, which allows you to tap on various camera views to enlarge them on the screen.

Tesla may even go one step further and automatically switch between the front and rear-facing cameras depending on whether you're moving forward or backward.

Bird's Eye View

Tesla's Camera app is starting to look like the Multi-Camera View introduced in the Tesla app recently. However, it falls short of a true 360-degree image or "bird's eye view" that Tesla owners have been requesting.

Addressing the Blind Spot Dilemma

Adding a front bumper camera could significantly reduce the blind spot issue that became more apparent when Tesla removed the sensors from the front bumper. Tesla's decision to remove the ultrasonic sensors (USS) in late 2022 sparked debates and left several questions unanswered. Many were concerned about the effectiveness of the Tesla Vision system in replacing the USS.

As soon as the new vehicles were in the wild, Tesla owners were keen on testing the accuracy of Tesla Vision. It became clear that there was a blind spot directly in front of the bumper. This new camera location would correct that issue, though it does not provide the 360º view that some owners and critics call for. The Reddit image does not indicate that this has been implemented, leaving room for speculation and possibly future enhancements.

The Model 3 Highland Connection

In connection with the Cybertruck's front bumper camera, there is growing excitement regarding the Tesla Model 3 Highland refresh. The newly designed bumper shape and smoother front end, combined with redesigned headlights, provide opportunities for more technology implementation. Trusted sources have confirmed that a front bumper camera will indeed be part of the Highland update, reinforcing the connection between these two vehicles and the company's forward-thinking approach.

While the Reddit revelation of the Cybertruck's front bumper camera view is fascinating, it's worth noting that this innovation may lead to further discussions and considerations within the Tesla community and the automotive industry. Including a front bumper camera on the Cybertruck and possibly the Model 3 Highland aligns with Tesla's continuous advancements in design and technology, marking a significant development for the company and its consumers. It represents a tangible step in solving real-world driving challenges, enhancing the driving experience without drastically changing the vehicle's aesthetic appeal.

Tesla Denied “Robotaxi” Trademark for Autonomous Vehicles

By Karan Singh
Not a Tesla App

Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.

This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.

Understanding the Refusal

A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns. 

If Tesla’s response satisfies the examiner, the trademark could be granted.

While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle. 

Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.

Separate Application for Ride-Hailing

Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”

Why This Matters

Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.

If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.

The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.

The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.

Cybercab and Robovan/Robobus Trademarks

While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”

Why Didn’t Tesla Do This Years Ago?

Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.

We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.

Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.

Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.

Tesla Launches AI Agent to Improve Tesla Service Communications

By Karan Singh
Not a Tesla App

One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.

Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.

This new initiative follows other recent AI deployments across Tesla’s customer-facing channels, including the personalized AI assistant within the Tesla App, the ability to ask questions to AI on Tesla’s website, and the biggest one, the new voice-based AI customer representative introduced for Tesla Insurance.

Proactive AI Support

At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:

Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.

Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.

Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.

Customer Escalation Requests

Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.

Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.

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