Musk discusses details and cost of Optimus robot, working prototype this year

By Jorge Aguirre
Tesla will have a working prototype of Tesla Bot this year
Tesla will have a working prototype of Tesla Bot this year
Tesla

Ahead of the unveil of the first working prototype of the Tesla humanoid robot on September 30, CEO Elon Musk has disclosed more information about Optimus and how he envisages it being used over the next decade.

Musk wrote about a variety of subjects in his column, "Believing in Technology for a Better World," published in China's Cyberspace Administration official journal. He doubled down on his previous statements that the Tesla Bot is intended to replace human labor in repetitive, boring, and dangerous tasks.

Musk also stated that the vision for Optimus is to have the robots serving millions of households globally. Tesla wants the robot to function not only in industrial settings, but also domestic ones.

“Tesla Bots are initially positioned to replace people in repetitive, boring, and dangerous tasks. But the vision is for them to serve millions of households, such as cooking, mowing lawns, and caring for the elderly”, he wrote.

According to Musk, the Tesla Bot was designed in a humanoid form because it will make it easier for humans to accept it, and it will help it integrate better into a world built for humans.

“The Tesla Bot is close to the height and weight of an adult, can carry or pick up heavy objects, walk fast in small steps, and the screen on its face is an interactive interface for communication with people. You may wonder why we designed this robot with legs. Because human society is based on the interaction of a bipedal humanoid with two arms and ten fingers. So, if we want a robot to adapt to its environment and be able to do what humans do, it has to be roughly the same size, shape, and capabilities as a human,” he continued.

The CEO confirmed that he’s planning to launch the first prototype of the humanoid robot this year, while focusing on improving its intelligence and solving the problem of large-scale production.

“Thereafter, humanoid robots’ usefulness will increase yearly as production scales up and costs fall. In the future, a home robot may be cheaper than a car. Perhaps in less than a decade, people will be able to buy a robot for their parents as a birthday gift,” he said.

Elon Musk talks about the Tesla Bot at AI Day

Tesla Bot was first introduced at the first Tesla AI (recap of event) in August of last year.

The Tesla bot will have its own specialized sensory and actuative systems, in addition to being equipped with the same Autopilot computer used in Tesla electric cars, which will enable it to recognize real-world objects.

It will also be able to lift up to 150 pounds, carry 45 pounds, walk at 5 miles per hour, and have human-like hands and visual sensors.

Tesla's Autopilot cameras will be installed on the front of the robot's head, and its inner workings will be powered by the company's Full Self-Driving computer. Tesla's Full Self-Driving computer interface, which is found in all newer Tesla models, will apparently serve as the bots’ brain.

Tesla's AI Day Part II is being held on September 30th, where Tesla is planning to show off an early prototype of the Tesla Bot and potentially its integration of Steam games into Teslas.

Tesla Officially Launches the New Model 3 Performance, Deliveries Start Next Month

By Cláudio Afonso

Today, a few hours before releasing their first quarter financial results, Tesla launched the highly anticipated Model 3 Performance. The new version starts at $45,490 (after applying the $7,500 Federal EV tax credit) and deliveries are scheduled to start in May.

With 510 horsepower and a top speed of 163 mph, the new Performance variant brings an improved sound system, a re-designed interior featuring more comfortable rear seats with some features coming directly from the recently revamped Model 3. Tesla also says that the new Performance model has “significantly less” road and wind noise thanks to the rear spoiler and changes to the front bumper.

“The front and rear fascias, rear diffuser and carbon fiber spoiler work together to help reduce drag and improve lift balance at high speeds”

Tesla’s most powerful Model 3 ever is now cheaper than the Model 3 Long Range after the federal tax credit. The Model 3 Performance model is the only Model 3 variant that is eligible for the government incentive.

Performance

The new Performance model comes with 20
The new Performance model comes with 20

While the new Performance model is largely based on the recently revamped Model 3, while including design changes to the front and rear diffuser, as well as the addition of a rear spoiler. In terms of performance, the model announced today offers a 22% increase in continuous power, a 32% increase in peak power, and an additional 16% of peak torque. The Performance model now has 500 hp and includes a “performance” motor that’s unique to the Performance model.

The new Model 3 Performance is capable of going 0 to 60 in 2.9 seconds, 0.2 seconds faster than the previous incarnation. It didn’t take long for Tesla’s CEO Elon Musk to comment on X stating that the Model 3 Performance is “quicker than a Porsche 911.”

Specs of the new Tesla Model 3 Performance
Specs of the new Tesla Model 3 Performance

Track Mode V3

The new Model 3 Performance is equipped with an updated Track Mode, v3, that features an all-new calibration for the powertrain and adaptive suspension.

Tesla's Track Mode V3
Tesla's Track Mode V3

Range

The Model 3 Performance has an EPA range of 296 miles (476km) on a single charge, an increase of 10 miles (16km) when compared to the previous version while being slightly lower than the Long Range variant.

Rear Display

As seen in the revamped version of the Model 3, Tesla is also bringing the rear 8” touchscreen with climate controls, Bluetooth connectivity and entertainment for the rear passengers. With Tesla update 2024.14, Tesla is improving the rear screen by adding trip information, time and temperature information to the top of the display.

Exterior view of the new Tesla Model 3 Performance
Exterior view of the new Tesla Model 3 Performance

All-new Adaptive Suspension

According to Tesla, the new adaptive dampening system adjusts to driver and road input in real-time. While the new Model 3 already included suspension improvements over the previous generation, the Performance model takes it one step further.

New Seats

The new model includes the new Sport Seats that we’ve seen in spy shots before. Although the new model is officially named “Performance,” the sport seats feature the Ludicrous badge. The seats include improved side and cushion bolsters to help keep you in an ideal driving position

The new Sport seats feature the Ludicrous badge
The new Sport seats feature the Ludicrous badge

Deliveries

The model just went up for sale a few hours ago, but orders placed minutes after the launch show an estimated delivery of May/June 2024 in the United States. In Canada, where the Model 3 Performance starts at CA $69,990, the estimated delivery is currently slated for June/July.

Tesla Cuts Newly Formed Content and Ads Team, Musk says Ads Were “Too Generic”

By Cláudio Afonso

Tesla eliminated a newly formed marketing team of about 40 employees as part of its global layoffs, Bloomberg reported on Monday morning. On X, Elon Musk said the ads created by the team were “far too generic” adding that they would apply to “any car”.

The team was led by Alexander Ingram who joined Tesla in August 2019 as Communication lead for Automotive. After a few different roles connected with content and social media, Ingram was promoted last December to Senior Manager of Global Growth Content. In the new role, he was leading a global team of creatives focused on Tesla's first ads, as well as social media.

Ingram put out some excellent behind-the-scenes videos on Tesla’s technological advancements such as the one below explaining Tesla’s single casting.

Tesla’s Advertisement Strategy

At Tesla’s 2023 annual meeting of shareholders, Elon Musk said that the company would “try a little advertising and see how it goes”. Since then, Tesla ads have been seen in Google search results and on YouTube.

In Tesla’s proxy statement filed last week, it is seen that the automaker has spent around $200,000 on X-advertising through February 2024.

“As part of a multi-platform advertising campaign, Tesla also directly or indirectly purchased advertising on X, which totaled approximately $0.2 million through February 2024”

Bloomberg’s source added that Tesla still has a smaller marketing team in Europe.

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