Tesla designed a series of custom posters inspired by iconic, mostly sci-fi movies, adding a unique touch to their 2024 We, Robot event. Each poster was a reimagined version of a classic film infused with Tesla’s futuristic aesthetic. These posters weren’t just decorations—some captured Tesla’s vision of a tech-driven future, while others even showed off the Cybercab’s design before it was officially unveiled a few hours later.
Interestingly, despite the event’s title, there was no “I, Robot”-inspired poster. Given the event’s focus on AI and robotics, it would have been a fitting addition, reflecting the futuristic nature of the event.
We’ve compiled all the posters Tesla displayed at the event and even edited them for better quality. In this collection, we’ll walk through each poster and compare it to the original movie poster it was inspired by.
A.I. - E.T.
The A.I. Poster, based on E.T.
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This poster, inspired by E.T., depicts a robot reaching out to touch a human hand, mirroring the iconic moment in the original movie where an alien reaches out. In E.T., the image symbolizes the bond of friendship between humans and extraterrestrials; here, Tesla reinterprets it to reflect the theme of We, Robot—a celebration of connection and cooperation between humans and artificial intelligence. Instead of the original moon in the background, Tesla swaps it out for Mars.
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Robotaxi Driver - Taxi Driver
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This poster draws inspiration from the iconic neo-noir classic Taxi Driver. In Tesla’s rendition, Elon Musk appears as an Optimus robot, evoking imagery of a Robotaxi navigating the bustling streets of New York City. It’s a clever nod to both the film’s gritty urban setting and Tesla’s vision for autonomous vehicles.
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The Musk - The Mask
The Musk poster, based on The Mask.
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Inspired by the comedy superhero film The Mask, this poster features “Optimus Musk” as a playful yet formidable figure, ready to take on challenges while hiding behind a mask. While it may seem lighthearted on the surface, it subtly hints at the potential role Optimus robots could play in public service, perhaps even in support roles alongside law enforcement. Given that the Cybertruck has already been seen in a police configuration, the idea of Optimus units assisting in similar roles doesn’t feel too far-fetched.
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My Neighbor Optimus - My Neighbor Totoro
My Neighbor Optimus poster, based onMy Neighbor Totoro
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My Neighbor Totoro, the beloved Japanese animated film from Studio Ghibli, explores themes of environmentalism through traditional Japanese folklore and spirit characters. This particular poster stands out as one of our favorites, as it beautifully connects to Tesla’s core mission—accelerating the world’s transition to sustainable energy. Just as Totoro celebrates a harmonious relationship with nature, Tesla’s vision emphasizes sustainability and environmental stewardship, making this homage both fitting and inspiring.
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Bots - Jaws
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This poster is much simpler, and unfortunately, we couldn’t find a higher-quality shot of the poster. However, Tesla cleverly reimagines the iconic Jaws poster by replacing the movie title with “Bots”, depicting a shark looming over an unsuspecting Optimus swimming in the water.
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Master Plan Part IV - Back to the Future
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This one, in Back to the Future font, says Master Plan - Part IV - along with a play on the icon movie quote - “Drivers? Where we’re going, we don’t need drivers.”
The film uses the license plate “Outta Time,” which Tesla cleverly swapped out for “Outagas”.
Tesla and Elon’s last big plan was Master Plan 3. We’re excited to see when Master Plan IV arrives in full, and we’ll break it down for you when it does.
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Mad Musk - Mad Max
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In a creative twist on the iconic Mad Max movie poster, Tesla reimagines the dystopian world with a futuristic edge. Titled Mad Musk, the poster features Tesla’s Cybercab in the background and Optimus/Musk as Max. Tesla replaced the original weapon with Tesla’s NACS charger. Tesla was not afraid to show off the Cybercab’s design before the official keynote, as this poster also leaked the design of the autonomous taxi.
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Gasbusters - Ghostbusters
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This Tesla poster takes inspiration from the Ghostbusters movie, though after sifting through countless images, it’s unclear which specific Ghostbusters poster it directly references. The closest we could find was Ghostbusters - Frozen Empire. Regardless, the design creatively reimagines the theme, swapping “Ghostbusters” with “Gasbusters” to highlight the shift away from gas.
The poster features Tesla’s robotaxi, outfitted with emergency lights mounted on the roof, replacing the iconic Ecto-1 vehicle. In a fun twist, instead of the classic Ecto-1 license plate, the robotaxi proudly displays “Robo-1.”
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Optimus - Scarface
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This poster is a simpler version of the classic Scarface movie. It features Optimus as Tony Montana against the classic black-and-white background. Along the left side, it reads, “Say hello to our little friend...”
Not a Tesla App
While not all of these posters were profoundly deep, they were undeniably cool. These posters are fantastic tributes to cult classics and to our favorite company, Tesla. It would be a missed opportunity if Tesla didn’t offer some of these posters for sale in the future.
If we missed any posters or you have a higher-quality version of any of them, please let us know.
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In a new video posted to X, Tesla is showing the progress of its first Lithium Iron Phosphate (LFP) cell manufacturing factory in North America. The facility, located in Sparks, Nevada, will be used to produce LFP battery cells for Megapacks and Powerwall.
However, the implications of this new factory extend beyond Tesla Energy. By on-shoring the production of these cost-effective batteries, Tesla is not only securing its energy supply chain but also opening the door to potentially reintroducing LFP-based vehicles in North America.
Nearing completion of our first LFP cell manufacturing factory in North America pic.twitter.com/OLNRWajz4l
The immediate beneficiary of the new Nevada LFP facility is Tesla’s Energy division. LFP chemistry is ideal for stationary storage products like Megapack and Powerwall. It offers a very long life cycle, is extremely thermally stable and safe, and is significantly cheaper to produce than nickel-based batteries, partly because it contains no cobalt.
Until now, Tesla has relied on suppliers like CATL in China for these cells. A dedicated, domestic supply will enable Tesla to dramatically ramp up Megapack production to meet North America’s increasing demand for grid-scale energy. On the other hand, Megafactory Shanghai continues to utilize CATL’s LFP batteries and will support the rest of the world.
Tesla first revealed that they were planning to onshore LFP production in North America at the Q1 2025 Earnings Call, which will help them avoid costs, innovate in new technology, and insulate themselves from geopolitical supply chain risks.
A Potential Return for LFP Vehicles?
Another exciting application for Tesla is what this new factory means for Tesla’s budget-oriented lineup. For years, Tesla has been constrained in its ability to offer LFP-based vehicles in North America. While LFP packs are used in other markets for specific standard-range RWD vehicles, tariffs on important Chinese cells made it difficult to import these cells for use in North America.
With a domestic supply of LFP cells produced in Nevada, this tariff-related barrier will be mostly eliminated, pending the sourcing of lithium from a North American site. This is likely to lead to the reintroduction of LFP-based vehicles to the North American market, possibly in late 2026 or 2027.
An American-made LFP pack could lead to a more affordable base Model 3 or Model Y, or potentially help Tesla cut costs on the next-generation Affordable Model even further. This helps to give customers a lower-cost entry point without sacrificing a lot of range, and with the added benefit of being able to regularly charge to 100%.
Mega Nevada
With Mega Nevada now progressing well, Tesla is in an excellent position to continue iterating on its vertical integration and scaling Megapack and Powerwall—two of Tesla’s fastest-growing businesses—further. There are tons of benefits for consumers in the future as Tesla continues down this path, with more affordable Powerwalls for the home, cheaper electricity prices thanks to grid-forming Megapacks, and cheaper LFP vehicles.
The next major upgrade for Tesla’s in-car experience is pretty much already here - just hiding beneath the surface, awaiting the flick of a switch. According to new details uncovered by Tesla hacker Greentheonly, a fully functional version of the Grok conversational AI assistant is already present in recent firmware builds, just waiting for Tesla to activate it.
The feature, which is currently behind a server-side switch, could be enabled at any time by Tesla for vehicles running update 2025.20 and newer. The findings provide a better picture of what we already learned from Green’s breakdown on Grok last month.
Grok’s Requirements
@greentheonly on X
According to what Green determined from the latest software builds, the foundation for Grok was laid with update 2025.14, with more abilities and functionality added in 2025.20 to flesh it out. He also determined exactly which vehicles will be receiving Grok.
In terms of hardware, any vehicle with a Ryzen-based infotainment computer will receive Grok. This means that vehicles with the older Intel Atom processor will not be supported, at least initially. The underlying Autopilot hardware is not a factor, as Grok’s processing is not done in-vehicle.
Grok will also require premium connectivity or a Wi-Fi connection for the vehicle. At this point, we’re not sure whether Grok in your Tesla will also require you to sign up for SuperGrok, X Premium, or X Premium+, but Tesla is requiring you to sign into your Grok account. It’s just not clear whether the free version of Grok will work, or if you’ll need the premium version.
Grok User Experience
@greentheonly on X
Green also revealed the user interface for Grok for the first time. You’ll find many of the same features from the Grok app, but surprisingly, it looks like it’ll have a dark UI, even if you’re using light mode in your vehicle.
It appears that there will be a Grok app, likely for settings. However, Grok will largely operate in a modal, similar to voice commands, which are displayed near the bottom left corner of the screen.
There’s an on-screen microphone button, as well as drop-down menus for the voice and type of assistant you’d like to use.
Similar to the Grok app currently on mobile devices, you’ll be able to select from a set of voices and then define their personality. The available voices for now are the standard Ara (Upbeat Female), Rex (Calm Male), and Gork (Lazy Male).
There’s also a settings button, which, when expanded, allows you to enable or disable NSFW mode (including swearing and adult topics), as well as a Kids Mode, which will tone Grok down to be suitable for when kids are in the car.
@greentheonly on X
How Grok Will Work (Button / Wake Word)
Users will be able to activate Grok by pressing a button, likely the same one that activates voice commands today. Grok will then remain enabled for the duration of your conversation, allowing you to go back and forth, asking and answering questions. To end your conversation, you’ll press the mic button again.
While it doesn’t appear to use a wake word yet, Green says that some code refers to a wake word, so it’s possible that this could be an option Tesla plans to activate in the future.
Replacing Voice Commands
The most significant implication of Grok’s future integration is in its potential to fully replace the existing and relatively rigid voice command system. Green notes that internally, this feature is part of the car assist module, and that eventually, the plan is for Grok to take over car control functions.
Unlike the current system, which requires specific phrases, a true conversational AI like Grok can understand natural language. This will enable more intuitive requests, completely changing how drivers interact with their car.
Language Support
@Greentheonly/X
Grok will also launch with multi-language support, similar to its current abilities in the Grok app. Green says that it already appears to have support for English and Chinese and one or two other languages.
Release Date
Grok appears ready to go from a vehicle standpoint, but Green wasn’t able to actually test it out. While development appears to be nearly complete in the vehicle, Tesla and xAI may still be working on some server-side changes to better integrate with the vehicle. If they plan for Grok to replace voice commands on day one, then it’ll need to be trained and be able to execute a variety of vehicle commands.
It’s possible Tesla is actively testing Grok or adding server-side changes to replace voice commands. However, it looks like vehicle development is nearly complete and Grok could launch as soon as the next major Tesla update, which is expected to be update 2025.24.
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