Iconic Movie Posters Reimagined by Tesla - All the Robotaxi Event Movie Posters

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Tesla designed a series of custom posters inspired by iconic, mostly sci-fi movies, adding a unique touch to their 2024 We, Robot event. Each poster was a reimagined version of a classic film infused with Tesla’s futuristic aesthetic. These posters weren’t just decorations—some captured Tesla’s vision of a tech-driven future, while others even showed off the Cybercab’s design before it was officially unveiled a few hours later.

Interestingly, despite the event’s title, there was no “I, Robot”-inspired poster. Given the event’s focus on AI and robotics, it would have been a fitting addition, reflecting the futuristic nature of the event.

We’ve compiled all the posters Tesla displayed at the event and even edited them for better quality. In this collection, we’ll walk through each poster and compare it to the original movie poster it was inspired by.

A.I. - E.T.

The A.I. Poster, based on E.T.

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This poster, inspired by E.T., depicts a robot reaching out to touch a human hand, mirroring the iconic moment in the original movie where an alien reaches out. In E.T., the image symbolizes the bond of friendship between humans and extraterrestrials; here, Tesla reinterprets it to reflect the theme of We, Robot—a celebration of connection and cooperation between humans and artificial intelligence. Instead of the original moon in the background, Tesla swaps it out for Mars.

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Robotaxi Driver - Taxi Driver

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This poster draws inspiration from the iconic neo-noir classic Taxi Driver. In Tesla’s rendition, Elon Musk appears as an Optimus robot, evoking imagery of a Robotaxi navigating the bustling streets of New York City. It’s a clever nod to both the film’s gritty urban setting and Tesla’s vision for autonomous vehicles.

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The Musk - The Mask

The Musk poster, based on The Mask.

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Inspired by the comedy superhero film The Mask, this poster features “Optimus Musk” as a playful yet formidable figure, ready to take on challenges while hiding behind a mask. While it may seem lighthearted on the surface, it subtly hints at the potential role Optimus robots could play in public service, perhaps even in support roles alongside law enforcement. Given that the Cybertruck has already been seen in a police configuration, the idea of Optimus units assisting in similar roles doesn’t feel too far-fetched.

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My Neighbor Optimus - My Neighbor Totoro

My Neighbor Optimus poster, based onMy Neighbor Totoro

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My Neighbor Totoro, the beloved Japanese animated film from Studio Ghibli, explores themes of environmentalism through traditional Japanese folklore and spirit characters. This particular poster stands out as one of our favorites, as it beautifully connects to Tesla’s core mission—accelerating the world’s transition to sustainable energy. Just as Totoro celebrates a harmonious relationship with nature, Tesla’s vision emphasizes sustainability and environmental stewardship, making this homage both fitting and inspiring.

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Bots - Jaws

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This poster is much simpler, and unfortunately, we couldn’t find a higher-quality shot of the poster. However, Tesla cleverly reimagines the iconic Jaws poster by replacing the movie title with “Bots”, depicting a shark looming over an unsuspecting Optimus swimming in the water.

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Master Plan Part IV - Back to the Future

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This one, in Back to the Future font, says Master Plan - Part IV - along with a play on the icon movie quote - “Drivers? Where we’re going, we don’t need drivers.”

The film uses the license plate “Outta Time,” which Tesla cleverly swapped out for “Outagas”.

Tesla and Elon’s last big plan was Master Plan 3. We’re excited to see when Master Plan IV arrives in full, and we’ll break it down for you when it does.

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Mad Musk - Mad Max

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In a creative twist on the iconic Mad Max movie poster, Tesla reimagines the dystopian world with a futuristic edge. Titled Mad Musk, the poster features Tesla’s Cybercab in the background and Optimus/Musk as Max. Tesla replaced the original weapon with Tesla’s NACS charger. Tesla was not afraid to show off the Cybercab’s design before the official keynote, as this poster also leaked the design of the autonomous taxi.

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Gasbusters - Ghostbusters

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This Tesla poster takes inspiration from the Ghostbusters movie, though after sifting through countless images, it’s unclear which specific Ghostbusters poster it directly references. The closest we could find was Ghostbusters - Frozen Empire. Regardless, the design creatively reimagines the theme, swapping “Ghostbusters” with “Gasbusters” to highlight the shift away from gas.

The poster features Tesla’s robotaxi, outfitted with emergency lights mounted on the roof, replacing the iconic Ecto-1 vehicle. In a fun twist, instead of the classic Ecto-1 license plate, the robotaxi proudly displays “Robo-1.”

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Optimus - Scarface

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This poster is a simpler version of the classic Scarface movie. It features Optimus as Tony Montana against the classic black-and-white background. Along the left side, it reads, “Say hello to our little friend...”

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While not all of these posters were profoundly deep, they were undeniably cool. These posters are fantastic tributes to cult classics and to our favorite company, Tesla. It would be a missed opportunity if Tesla didn’t offer some of these posters for sale in the future.

If we missed any posters or you have a higher-quality version of any of them, please let us know.

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Tesla FSD in Europe: June Update

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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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