A Look at Rivian’s Future: Will They Be Tesla’s Biggest Competitor?

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Shortly after the announcement of Rivian and Volkswagen’s joint venture, Rivian hosted a short, impromptu investor call to discuss a few key items. If you want to listen to the call yourself, you’ll need to provide a few short pieces of information at this link. The day after, on the 27th of June, Rivian held its Investor Day.

Let’s dive into all the awesome stuff that was unveiled by Rivian during the call and during Investor Day itself.

Volkswagen Investment

The first item on the list was of course the announcement of the joint venture with Volkswagen. The call confirmed that VW will be providing that $1B initial investment, alongside the $4B planned for 2025 and onwards.

Rivian has said that it intends to use this investment to focus on the Rivian R2 ramp at its Normal, Illinois factory, as well as develop its upcoming facility in Georgia. They also confirmed that they will be providing software and ECU (electronic control units) hardware for Volkswagen EVs going forward, which will be based on the R2 or R3 platforms.

The companies will be sharing the responsibility of the joint venture corporation, and Rivian and Volkswagen will each appoint one co-CEO. If you’re interested in the details of how the Joint Venture and the investment work, we highly recommend you listen to the call.

New Vehicles, New Platforms

Rivian also showed off a slide quite similar to Tesla’s slide at its Shareholder Meeting – with 5 vehicles under the wraps. Of note is the updated R1 Gen 2 platform has a new vehicle, which looks similar to the R1S Suburban Edition that has been previously teased. The R2/R3 platform also has a smaller vehicle in its lineup, which looks similar to a wagon or hot hatch. Finally, the “Affordable Mass Market” platform has a full-size SUV, as well as a smaller SUV and what could be a sedan.

All in all, Rivian has some exciting news to look forward to, with the Joint Venture serving as both a lifeline and an opportunity for Rivian to push towards more affordable mass-market vehicles, which will help cement them as an affordable EV brand.

Rivian's Investor Day Slide

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New Battery Pack and Bi-Directional Charging

Another major update for Rivian’s platforms – including the Gen 2 R1 series and R2/R3 platform, is an updated battery pack. This updated pack is structural – and has greatly reduced the cost of the structural components by approximately 50%, which is a massive improvement. Rivian will be using 4695 cells in their updated pack, similar to Tesla’s 4680 cells. These cell sizes are easier and cheaper to manufacture but cooling them has been difficult – even for Tesla. This difficulty in cooling has resulted in reduced maximum charge rates, but Tesla has recently had some drastic improvements in this field.

Every Rivian vehicle already supports the V2H/V2L vehicle-to-home/vehicle-to-load protocols from CCS, but it has thus far been disabled. Rivian will be introducing a bidirectional charger for V2H, alongside a software update to unlock the functionality on all previous Rivian vehicles.

Electronics and the Maximus Motor

A key portion of Volkswagen’s investment is also access to Rivian’s new electronics – the Zonal controllers. Rivian has built a zone-based ECU that controls various parts of the vehicle in centralized locations – resulting in their Gen 2 platform having 60% fewer ECUs, a 1.6-mile reduction in cable harness length, and a 44lb weight reduction.

These are some pretty impressive numbers and are a great step towards Rivian moving towards scaling mass production of their vehicle platforms.

Of course, it's not just the battery and electronics – Rivian’s in-house motor has received an update, with a 30% cost savings and a 30% reduction in labor per unit for their single-motor-per-axel motor variant. This motor will be going onwards to replace the Enduro and will be the primary drive unit for the R2 and R3 vehicles.

Rivian Spaces, Shop, and the Rivian Adventure Network

Rivian’s sales fronts are known as Rivian Spaces – genuinely a place to get to see a vehicle, hear about it from a Rivian salesperson, and learn about all its features. Spaces have generally been sparsely located – with just 12 open today in 2024, and just 2 open last year.

To address this, Rivian plans a drastic expansion of its Spaces, with 40+ being opened throughout 2024 and 2025. This is going to be Rivian’s big step towards bringing their vehicles to the mass market, and away from the specialty consumers that they target today.

The Rivian Shop will also be receiving plenty of updates – alongside the newly launched shop UI. This will include a dedicated platform for selling pre-owned Rivians, including lease returns.

The Rivian Adventure Network will be opening to the public this summer, which means non-Rivian vehicles will be able to charge there soon for the first time. Rivian has committed to expanding the RAN and aims to fill “charging deserts” that it locates through ABRP.

Rivian previously adopted NACS as a standard and is expected to begin producing vehicles with NACS built-in soon, so we could expect the RAN to also use NACS plugs soon.

Service Centers and Service

Beyond the expansion of Spaces, Rivian currently has 59 service centers open today and aims to have 100+ service centers through 2025. This is a pretty big increase, and Rivian also mentions that it intends to have Rivian Mobile Service be able to reach customers who aren’t near a Service Center.

They intend for their service centers to remain fairly small, with roughly a 50% smaller footprint than other comparables, as approximately 70% of their work orders are completed via mobile service. This is fairly similar to Tesla’s approach with their large-footprint Collision Centers located centrally, and smaller Service Center/Delivery Center combinations spread throughout major cities. Tesla has previously mentioned that approximately 80% of their service orders can be completed by a mobile technician, and Rivian is very similar.

Rivian plans to introduce an AI chat system that can pull vehicle logs and data, as well as known defects to help assist Rivian owners and customers with service requests before they need to speak to an agent. The AI will be able to schedule service appointments, and can even suggest routine maintenance, such as tire rotations. This service will be arriving for Rivian’s commercial vehicle platforms first – the EDV and ECV.

Visit Rivian Wave to stay up to date on the latest Rivian news and software updates.

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Tesla FSD in Europe: June Update

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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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