A Look at Rivian’s Future: Will They Be Tesla’s Biggest Competitor?

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Shortly after the announcement of Rivian and Volkswagen’s joint venture, Rivian hosted a short, impromptu investor call to discuss a few key items. If you want to listen to the call yourself, you’ll need to provide a few short pieces of information at this link. The day after, on the 27th of June, Rivian held its Investor Day.

Let’s dive into all the awesome stuff that was unveiled by Rivian during the call and during Investor Day itself.

Volkswagen Investment

The first item on the list was of course the announcement of the joint venture with Volkswagen. The call confirmed that VW will be providing that $1B initial investment, alongside the $4B planned for 2025 and onwards.

Rivian has said that it intends to use this investment to focus on the Rivian R2 ramp at its Normal, Illinois factory, as well as develop its upcoming facility in Georgia. They also confirmed that they will be providing software and ECU (electronic control units) hardware for Volkswagen EVs going forward, which will be based on the R2 or R3 platforms.

The companies will be sharing the responsibility of the joint venture corporation, and Rivian and Volkswagen will each appoint one co-CEO. If you’re interested in the details of how the Joint Venture and the investment work, we highly recommend you listen to the call.

New Vehicles, New Platforms

Rivian also showed off a slide quite similar to Tesla’s slide at its Shareholder Meeting – with 5 vehicles under the wraps. Of note is the updated R1 Gen 2 platform has a new vehicle, which looks similar to the R1S Suburban Edition that has been previously teased. The R2/R3 platform also has a smaller vehicle in its lineup, which looks similar to a wagon or hot hatch. Finally, the “Affordable Mass Market” platform has a full-size SUV, as well as a smaller SUV and what could be a sedan.

All in all, Rivian has some exciting news to look forward to, with the Joint Venture serving as both a lifeline and an opportunity for Rivian to push towards more affordable mass-market vehicles, which will help cement them as an affordable EV brand.

Rivian's Investor Day Slide

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New Battery Pack and Bi-Directional Charging

Another major update for Rivian’s platforms – including the Gen 2 R1 series and R2/R3 platform, is an updated battery pack. This updated pack is structural – and has greatly reduced the cost of the structural components by approximately 50%, which is a massive improvement. Rivian will be using 4695 cells in their updated pack, similar to Tesla’s 4680 cells. These cell sizes are easier and cheaper to manufacture but cooling them has been difficult – even for Tesla. This difficulty in cooling has resulted in reduced maximum charge rates, but Tesla has recently had some drastic improvements in this field.

Every Rivian vehicle already supports the V2H/V2L vehicle-to-home/vehicle-to-load protocols from CCS, but it has thus far been disabled. Rivian will be introducing a bidirectional charger for V2H, alongside a software update to unlock the functionality on all previous Rivian vehicles.

Electronics and the Maximus Motor

A key portion of Volkswagen’s investment is also access to Rivian’s new electronics – the Zonal controllers. Rivian has built a zone-based ECU that controls various parts of the vehicle in centralized locations – resulting in their Gen 2 platform having 60% fewer ECUs, a 1.6-mile reduction in cable harness length, and a 44lb weight reduction.

These are some pretty impressive numbers and are a great step towards Rivian moving towards scaling mass production of their vehicle platforms.

Of course, it's not just the battery and electronics – Rivian’s in-house motor has received an update, with a 30% cost savings and a 30% reduction in labor per unit for their single-motor-per-axel motor variant. This motor will be going onwards to replace the Enduro and will be the primary drive unit for the R2 and R3 vehicles.

Rivian Spaces, Shop, and the Rivian Adventure Network

Rivian’s sales fronts are known as Rivian Spaces – genuinely a place to get to see a vehicle, hear about it from a Rivian salesperson, and learn about all its features. Spaces have generally been sparsely located – with just 12 open today in 2024, and just 2 open last year.

To address this, Rivian plans a drastic expansion of its Spaces, with 40+ being opened throughout 2024 and 2025. This is going to be Rivian’s big step towards bringing their vehicles to the mass market, and away from the specialty consumers that they target today.

The Rivian Shop will also be receiving plenty of updates – alongside the newly launched shop UI. This will include a dedicated platform for selling pre-owned Rivians, including lease returns.

The Rivian Adventure Network will be opening to the public this summer, which means non-Rivian vehicles will be able to charge there soon for the first time. Rivian has committed to expanding the RAN and aims to fill “charging deserts” that it locates through ABRP.

Rivian previously adopted NACS as a standard and is expected to begin producing vehicles with NACS built-in soon, so we could expect the RAN to also use NACS plugs soon.

Service Centers and Service

Beyond the expansion of Spaces, Rivian currently has 59 service centers open today and aims to have 100+ service centers through 2025. This is a pretty big increase, and Rivian also mentions that it intends to have Rivian Mobile Service be able to reach customers who aren’t near a Service Center.

They intend for their service centers to remain fairly small, with roughly a 50% smaller footprint than other comparables, as approximately 70% of their work orders are completed via mobile service. This is fairly similar to Tesla’s approach with their large-footprint Collision Centers located centrally, and smaller Service Center/Delivery Center combinations spread throughout major cities. Tesla has previously mentioned that approximately 80% of their service orders can be completed by a mobile technician, and Rivian is very similar.

Rivian plans to introduce an AI chat system that can pull vehicle logs and data, as well as known defects to help assist Rivian owners and customers with service requests before they need to speak to an agent. The AI will be able to schedule service appointments, and can even suggest routine maintenance, such as tire rotations. This service will be arriving for Rivian’s commercial vehicle platforms first – the EDV and ECV.

Visit Rivian Wave to stay up to date on the latest Rivian news and software updates.

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Tesla's Project E41: New Model Y With 20% Cost Reduction Coming in 2026

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According to Chinese blog posts from earlier last week, now vetted by Reuters, Tesla intends to produce a cut-down version of the Model Y, initially for the Chinese market, sometime in 2026.

This follows the launch of Tesla’s cut-down Model 3 for Mexico, as well as news that Tesla intends to launch their new next-gen model sometime in the near future.

Cut Down, But How?

The new Model Y, internally referred to as Project E41, is designed to lower the entry price of Tesla’s popular SUV—one of the most compelling options on the market due to its size, range, and versatility, especially following the launch of the refreshed Model Y.

To achieve this, Tesla is reportedly aiming to reduce the Model Y’s total cost by nearly 20%, according to reports from China. While exact changes remain unknown, we can make informed guesses based on the cost-saving measures Tesla implemented in the scaled-down Model 3 for Mexico.

Textile Seats and Trim

One of the most noticeable changes in the cost-cut version of the Model 3 in Mexico was the removal of vegan leather throughout the interior. In its place, Tesla opted for a durable textile fabric for the seats, reducing material costs. Additionally, any Alcantara trim pieces were replaced with the same textile in various areas.

No Heated or Cooled Seats

Another major cost-cutting measure was the removal of heated and cooled seats, along with the heated steering wheel. While these feature reductions may seem minor, eliminating them reduces various things, such as electrical components, harnesses, and ductwork that are required for seat ventilation.

No Rear Screen

One of the more unexpected changes in the reduced-cost Model 3 was the removal of the rear screen, despite it being powered by the same front infotainment computer as the front display. Given that the screen functions primarily as an additional display rather than a standalone system, the cost to include it is extremely low. It’s one of those really smart additions Tesla has added that increases value for the consumer with minimal cost to Tesla.

Tesla is unlikely to redesign or modify the vehicle’s wiring harness for this change, meaning a rear screen could potentially be retrofitted later by the customer. Based on replacement part estimates, the screen likely costs Tesla between $5 and $20 per vehicle, which acts as a secondary monitor for the infotainment computer.

Ambient Lighting, Acoustic Glass, Speakers

The final set of changes also focuses on the interior. Tesla replaced the RGB-capable ambient lighting with a simpler white-only version—likely saving only a few dollars per vehicle. While this may seem like a minor and somewhat unexpected cut, it could serve as an upsell opportunity to the standard RWD variant.

Additionally, Tesla reduced the use of dual-pane acoustic glass, now limiting it to just the front windows and windshield. This change drastically cuts costs but also affects cabin noise levels. The dual-pane glass played a key role in making the refreshed Model Y noticeably quieter, so this downgrade will likely bring noise insulation closer to that of the original Model Y.

As for audio, Tesla scaled down the speaker system in the Mexican Model 3 from 17 speakers to just nine, while also removing the subwoofers and one of the audio amplifiers. While this cuts costs due to wiring and speakers, it also has a large impact on the audio quality in the vehicle.

Project E41 is Not the Next-Gen Model

It’s important to note that Project E41 is not the same as the upcoming, more affordable next-gen platform, which is internally referred to as Project Redwood. While Project E41 focuses on a reduced-cost version of the Model Y, Project Redwood is designed to test Tesla’s manufacturing capabilities, using their innovative unboxed assembly method to reduce both costs and production time. The goal is to create a vehicle that is smaller and more affordable, while also keeping it safe and capable of self-driving.

Tesla previously confirmed that they plan to unveil new models—distinct from cut-down versions of the Model 3 or Model Y—during their Q4 2024 Earnings Call. However, the executive team has been careful not to divulge too many details about the upcoming model during interviews. This suggests there may be a lot more that has yet to be unveiled.

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The Original Design and Inspiration of the Tesla Cybertruck

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The Cybertruck is something that’s completely out of this world—so much so that when people are unfamiliar with it, their first reaction is often, “What is that?”

And stepping inside only reinforces that impression. With its hidden-button doors and sleek, futuristic interior, the Cybertruck truly feels like something from another world. Recently, Tesla’s Chief Vehicle Designer, Franz von Holzhausen, revealed that an image shared by the official Cybertruck account on X is actually the original sketch that inspired its radical design.

Many Iterations

The Cybertruck has undergone numerous design iterations, and we’ve had the chance to explore some of Tesla’s earliest concepts for a truck that would define the future in many ways. These insights come from Walter Isaacson, who detailed them in his biography of Elon Musk.

Originally shared in 2023, the images revealed a dramatically different vision—one without the now-iconic angular rear sail. The design drew inspiration from various art forms, including video games, books, and movies—essentially, anywhere sci-fi had imagined a sleek, futuristic, or rugged truck.

The Nighthawk

The infamous F-117 Nighthawk.

Staff Sgt. Aaron Allmon II | http://www.defenselink.mil/

The design that ultimately made it to production wasn’t one of those early concepts. Instead, it was inspired by none other than the infamous American F-117 Nighthawk—a now-retired, single-seat stealth bomber developed by the secretive Skunk Works for the U.S. military. As the world’s first stealth aircraft, the F-117 revolutionized aviation with its groundbreaking design.

Much like the Cybertruck’s deluge of new technologies, the F-117 brought innovations that reshaped modern aircraft design. Its angular, faceted surfaces were engineered to deflect radar waves and reduce its infrared signature—features that directly influenced the Cybertruck’s distinctive geometry. When wrapped in black, the resemblance to the Nighthawk is undeniable.

Now, while we can’t say for sure if the Cybertruck is truly “stealthy”—since it turns heads wherever it goes—it does reflect radar waves. That said, don’t expect it to help you evade speed cameras or slip past the police unnoticed.

Super Stealthy

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The Nighthawk’s angular design also required advanced computerization—because, at first, no one believed it could even fly. Without its onboard computers to fine-tune the pilot’s inputs, it simply wouldn’t have. Similarly, the Cybertruck’s steer-by-wire system and rear-wheel steering give it an unexpected level of agility—especially for a massive stainless-steel vehicle that’s this fast.

The Cybertruck is truly one of a kind—there’s nothing else like it on the road today. Franz von Holzhausen delivered on Elon Musk’s vision of a truck from the future, and Tesla’s engineering team brought that vision to life in a way that few thought possible.

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