As the Senior Director of Charging Infrastructure at Tesla, Rebecca Tinucci is not just a key executive in the company but also a pivotal figure in the electric vehicle industry. She has been recognized as one of the "100 Most Influential Climate Leaders in Business for 2023" by Time Magazine.
Well Deserved Recognition
Tinucci's notable achievement in 2023 was her successful negotiation with other leading EV manufacturers to expand access to Tesla's charging network across the United States. This strategic move involved integrating major automotive brands such as BMW, Ford, GM, Honda, Hyundai, Mercedes-Benz, Nissan, and Toyota into Tesla's charging ecosystem.
This expansion has made Tesla's charging standard the de facto choice in North America and opened new revenue streams for the company by welcoming non-Tesla EV owners to use its network. Additionally, it has positioned Tesla to benefit from federal charging infrastructure funding, from which it was previously excluded.
This strategic expansion under Tinucci's leadership signifies a monumental shift in the EV charging landscape. By creating a more inclusive charging network, Tesla has not only bolstered its position in the market but also contributed significantly to the broader adoption of EVs, reinforcing the company's commitment to sustainability and innovation.
Tinucci was a shining star among Tesla's leadership during the Investor Day 2023 event in March. She enthusiastically led the audience through Tesla's charging advancements and teased the future. Tinucci was the one to first hint at the Tesla retro diner that is now under construction in Los Angeles. She also gave a lot of ammunition to speculate about a possible charging pad.
Educational and Early Professional Foundations
After completing her Commerce, Finance, and Management studies at the University of Virginia, Tinucci embarked on her professional journey in 2008 as a Management Consultant at Kurt Salmon Associates in New York. In 2009, she ventured into entrepreneurship by establishing Evatran. This enterprise, known as Plugless Power in the market, specializes in the pioneering field of wireless EV charging.
Tinucci's career took a significant turn when she relocated to the West Coast in 2018 and joined Tesla in a pivotal role as a Senior Product Manager. She distinguished herself by forming and leading a team focused on developing Machine Vision technologies for advanced manufacturing processes there. Her ability to drive progress was quickly recognized, leading to her promotion to Senior Program Manager of the Energy Group within just four months, where she focused on software development and pivotal strategic projects.
Ascending the Ranks at Tesla
Tinucci's climb through Tesla's ranks was rapid and impactful. She soon took on the role of Staff Technical Program Manager, where she was responsible for overseeing critical initiatives throughout the engineering division. As the Senior Manager for Super Charging, she played a crucial role in Tesla's expansion, implementing innovative features such as integrating wait times into Tesla's navigation system for busy Supercharger stations and introducing variable charging rates based on the time of day at selected locations.
Her promotion to Senior Director of Charging Infrastructure marked a significant milestone in her career. Tinucci oversees Tesla's worldwide charging business units in this role, directing a team of more than 450 professionals. Her recognition by Time Magazine underscores her influence and the critical role she plays in advancing sustainable transportation solutions. As she continues to lead Tesla's charging infrastructure to new heights, her contributions are setting new benchmarks in the EV assigning domain.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
TeslaFi logs your drives and charging sessions, letting you keep a log of your vehice's activity. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. Visit their site and see everything they have to offer!
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
The official Tesla app only notifies you if your car is broken into. By installing Sentry Pro on your phone, you will be notified for all Sentry Mode events. Stay connected and avoid potential surprises by receiving notifications. Stop constantly checking the cameras to ensure safety. Check only when necessary, save battery and get peace of mind. Get a 7 day free trial here!
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