Watch Tesla's 'Investor Day' [Replay]

Watch Tesla's Live Stream of Investor Day

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Tesla's highly anticipated 'Investor Day' event takes place today at its headquarters in Austin, Texas. The event starts early for factory tours and Plaid demo rides, but the main events will be Tesla's keynote at 3 pm CST and the Q&A session that will follow it at 4:30 pm.

Watch Tesla's live stream of the keynote and the Q&A session below.

What Time Does Investor Day Start?

Tesla's live stream starts at 3:00 pm CST, which is the following times around the world:

1:00 pm Pacific

4:00 pm Eastern

9:00 pm London

10:00 pm Berlin

8:00 am (March 2nd) Sydney

Watch Tesla's 'Investor Day' Event Live

Watch Tesla's live stream below:

Investor Day Agenda

11 am: Event Check-In

11 am - 2:45 pm: Factory Tours and Plaid Demo Rides

3:00 pm - 4:30 pm: Keynotes

4:30 pm - 5:30 pm: Q&A

5:30 pm - 7:00 pm: Meet & Greet

What to Expect at Investor Day

Master Plan Part 3

At 3:00 pm, the keynote speeches will take place, during which Musk is expected to unveil his Master Plan Part 3. These plans have served as the roadmap for Tesla, providing insight into the company's future. 

Elon Musk has not disclosed specific details about Master Plan Part 3. Still, he has previously hinted that it will focus on scaling Tesla's operations to an extreme size and incorporating artificial intelligence into the company's operations. The CEO has also stated that the plan will encompass his other ventures, such as SpaceX and The Boring Company.

New Gigafactory

Tesla also needs to increase its production capacity, and we expect Tesla to officially announce that their next Gigafactory will be in Mexico.

Cybertruck

We also expect to find out more about Tesla's upcoming vehicles. WholeMarsCatalog recently tweeted that 40 individuals will be receiving rides in the Tesla Cybertruck.

We don't know whether this will be in one of Tesla's latest prototypes but he could give us more details of Tesla's latest changes to their pickup truck.

FSD Hardware 4.0

Tesla's FSD hardware 4.0 has already been leaked, but we think that Tesla may officilaly reveal the new FSD hardware suite at the event. Tesla could announce that all vehicles now ship or will soon ship with HW4. If Tesla talks about the new hardware, they'll likely go into much more detail and we'll find out new information about the cameras and radar.

Next Generation Platform

Tesla previously announced that their next-generation platform will be a focus of the event. It's not clear whether Tesla will announce a specific vehicle or simply the platform that various vehicles will soon be built on. 

There have been various rumors and information floating around about Tesla's upcoming vehicles, such as the robotaxi, a configurable van, and a more affordable Tesla. It's possible one or all of these vehicles will leverage Tesla's next-gen platform.

Investor Day is expected to be an action-packed event that will reveal a lot of information on what Tesla is working on and what it will deliver later this year and in the future.

Elon Musk had this to say about their upcoming event, Investor Day is for “people and life of earth,” adding “it will be a message of good hope & positivity for the future.”

Tesla Cuts Newly Formed Content and Ads Team, Musk says Ads Were “Too Generic”

Tesla eliminated a newly formed marketing team of about 40 employees as part of its global layoffs, Bloomberg reported on Monday morning. On X, Elon Musk said the ads created by the team were “far too generic” adding that they would apply to “any car”.

Exactly. The ads were far too generic – could’ve been any car.

— Elon Musk (@elonmusk) April 22, 2024

The team was led by Alexander Ingram who joined Tesla in August 2019 as Communication lead for Automotive. After a few different roles connected with content and social media, Ingram was promoted last December to Senior Manager of Global Growth Content. In the new role, he was leading a global team of creatives focused on Tesla's first ads, as well as social media.

Ingram put out some excellent behind-the-scenes videos on Tesla’s technological advancements such as the one below explaining Tesla’s single casting.

Tesla’s Advertisement Strategy

At Tesla’s 2023 annual meeting of shareholders, Elon Musk said that the company would “try a little advertising and see how it goes”. Since then, Tesla ads have been seen in Google search results and on YouTube.

In Tesla’s proxy statement filed last week, it is seen that the automaker has spent around $200,000 on X-advertising through February 2024.

“As part of a multi-platform advertising campaign, Tesla also directly or indirectly purchased advertising on X, which totaled approximately $0.2 million through February 2024”

Bloomberg’s source added that Tesla still has a smaller marketing team in Europe.

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Tesla Is Ending Its Current Referral Program; New Version Will Arrive in “A Few Months”

Tesla's Referral Program

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Tesla shared on X that it’s ending its current referral program globally by the end of April. It’ll be replaced by a new one, but that is still “a few months away”, according to CEO Elon Musk.

When Musk was asked if the current credits would be lost, Musk responded by saying “No, just that new credits would not be earned until we launch a future referral program.” That means there’ll be a gap of a couple of months when owners will not be able to earn referral credits.

Tesla was always famous for relying on its community to promote its vehicles rather than spending millions (or even billions) in ad campaigns.

Through Tesla’s referral program — which started back in 2015— customers have been earning referral credits by having friends use their referral link when ordering a Tesla product or taking their first demo drive. At the time, it started with a direct $1,000 prize for the referrer but later evolved to a more complex system with different tiers and points.

Prizes have changed a lot over the years

In its latest version, scheduled to end by the end of the month, Tesla models (S, X, and Y), along with Powerwall, solar panels, and solar roofs, are available for purchase using a referral link. In this version, owners can redeem credits from merchandise to software upgrades for their vehicles. They can even redeem credits for several months free of Premium Connectivity or FSD.

Our current referral program benefits will end after April 30 in all markets

— Tesla North America (@tesla_na) April 20, 2024

The Evolution of the Referral Program

Tesla’s first referral program was released in July 2015 where customers who referred new buyers would receive $1,000 for every new Tesla Model S delivered. For those who were able to accrue 5 or 10 referrals for the US automaker, Tesla raised the bar and offered invitations to the opening of its Giga Factories or even a fully loaded Model X.

Over the first 2 years, Tesla significantly increased the value of the prizes and even offered free or discounted Roadsters with enough referrals. However, in 2019, Elon Musk decided to stop amid cost concerns.

The referral program was re-launched in late 2019 offering new buyers free supercharging for a period of time, FSD access, premium connectivity, or $500 off a new vehicle.

What’s Next

Given the considerable gap of “a few months” between the current program and the next one, it is expected that Tesla will bring a new structure with updated awards focused on minimizing Tesla’s cost while increasing the brand’s awareness.

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