Watch Tesla's 'Investor Day' [Replay]

By Nuno Cristovao
Watch Tesla's Live Stream of Investor Day
Watch Tesla's Live Stream of Investor Day
Not a Tesla App

Tesla's highly anticipated 'Investor Day' event takes place today at its headquarters in Austin, Texas. The event starts early for factory tours and Plaid demo rides, but the main events will be Tesla's keynote at 3 pm CST and the Q&A session that will follow it at 4:30 pm.

Watch Tesla's live stream of the keynote and the Q&A session below.

What Time Does Investor Day Start?

Tesla's live stream starts at 3:00 pm CST, which is the following times around the world:

1:00 pm Pacific

4:00 pm Eastern

9:00 pm London

10:00 pm Berlin

8:00 am (March 2nd) Sydney

Watch Tesla's 'Investor Day' Event Live

Watch Tesla's live stream below:

Investor Day Agenda

11 am: Event Check-In

11 am - 2:45 pm: Factory Tours and Plaid Demo Rides

3:00 pm - 4:30 pm: Keynotes

4:30 pm - 5:30 pm: Q&A

5:30 pm - 7:00 pm: Meet & Greet

What to Expect at Investor Day

Master Plan Part 3

At 3:00 pm, the keynote speeches will take place, during which Musk is expected to unveil his Master Plan Part 3. These plans have served as the roadmap for Tesla, providing insight into the company's future. 

Elon Musk has not disclosed specific details about Master Plan Part 3. Still, he has previously hinted that it will focus on scaling Tesla's operations to an extreme size and incorporating artificial intelligence into the company's operations. The CEO has also stated that the plan will encompass his other ventures, such as SpaceX and The Boring Company.

New Gigafactory

Tesla also needs to increase its production capacity, and we expect Tesla to officially announce that their next Gigafactory will be in Mexico.

Cybertruck

We also expect to find out more about Tesla's upcoming vehicles. WholeMarsCatalog recently tweeted that 40 individuals will be receiving rides in the Tesla Cybertruck.

We don't know whether this will be in one of Tesla's latest prototypes but he could give us more details of Tesla's latest changes to their pickup truck.

FSD Hardware 4.0

Tesla's FSD hardware 4.0 has already been leaked, but we think that Tesla may officilaly reveal the new FSD hardware suite at the event. Tesla could announce that all vehicles now ship or will soon ship with HW4. If Tesla talks about the new hardware, they'll likely go into much more detail and we'll find out new information about the cameras and radar.

Next Generation Platform

Tesla previously announced that their next-generation platform will be a focus of the event. It's not clear whether Tesla will announce a specific vehicle or simply the platform that various vehicles will soon be built on. 

There have been various rumors and information floating around about Tesla's upcoming vehicles, such as the robotaxi, a configurable van, and a more affordable Tesla. It's possible one or all of these vehicles will leverage Tesla's next-gen platform.

Investor Day is expected to be an action-packed event that will reveal a lot of information on what Tesla is working on and what it will deliver later this year and in the future.

Elon Musk had this to say about their upcoming event, Investor Day is for “people and life of earth,” adding “it will be a message of good hope & positivity for the future.”

Tesla Officially Launches the New Model 3 Performance, Deliveries Start Next Month

By Cláudio Afonso

Today, a few hours before releasing their first quarter financial results, Tesla launched the highly anticipated Model 3 Performance. The new version starts at $45,490 (after applying the $7,500 Federal EV tax credit) and deliveries are scheduled to start in May.

With 510 horsepower and a top speed of 163 mph, the new Performance variant brings an improved sound system, a re-designed interior featuring more comfortable rear seats with some features coming directly from the recently revamped Model 3. Tesla also says that the new Performance model has “significantly less” road and wind noise thanks to the rear spoiler and changes to the front bumper.

“The front and rear fascias, rear diffuser and carbon fiber spoiler work together to help reduce drag and improve lift balance at high speeds”

Tesla’s most powerful Model 3 ever is now cheaper than the Model 3 Long Range after the federal tax credit. The Model 3 Performance model is the only Model 3 variant that is eligible for the government incentive.

Performance

The new Performance model comes with 20
The new Performance model comes with 20

While the new Performance model is largely based on the recently revamped Model 3, while including design changes to the front and rear diffuser, as well as the addition of a rear spoiler. In terms of performance, the model announced today offers a 22% increase in continuous power, a 32% increase in peak power, and an additional 16% of peak torque. The Performance model now has 500 hp and includes a “performance” motor that’s unique to the Performance model.

The new Model 3 Performance is capable of going 0 to 60 in 2.9 seconds, 0.2 seconds faster than the previous incarnation. It didn’t take long for Tesla’s CEO Elon Musk to comment on X stating that the Model 3 Performance is “quicker than a Porsche 911.”

Specs of the new Tesla Model 3 Performance
Specs of the new Tesla Model 3 Performance

Track Mode V3

The new Model 3 Performance is equipped with an updated Track Mode, v3, that features an all-new calibration for the powertrain and adaptive suspension.

Tesla's Track Mode V3
Tesla's Track Mode V3

Range

The Model 3 Performance has an EPA range of 296 miles (476km) on a single charge, an increase of 10 miles (16km) when compared to the previous version while being slightly lower than the Long Range variant.

Rear Display

As seen in the revamped version of the Model 3, Tesla is also bringing the rear 8” touchscreen with climate controls, Bluetooth connectivity and entertainment for the rear passengers. With Tesla update 2024.14, Tesla is improving the rear screen by adding trip information, time and temperature information to the top of the display.

Exterior view of the new Tesla Model 3 Performance
Exterior view of the new Tesla Model 3 Performance

All-new Adaptive Suspension

According to Tesla, the new adaptive dampening system adjusts to driver and road input in real-time. While the new Model 3 already included suspension improvements over the previous generation, the Performance model takes it one step further.

New Seats

The new model includes the new Sport Seats that we’ve seen in spy shots before. Although the new model is officially named “Performance,” the sport seats feature the Ludicrous badge. The seats include improved side and cushion bolsters to help keep you in an ideal driving position

The new Sport seats feature the Ludicrous badge
The new Sport seats feature the Ludicrous badge

Deliveries

The model just went up for sale a few hours ago, but orders placed minutes after the launch show an estimated delivery of May/June 2024 in the United States. In Canada, where the Model 3 Performance starts at CA $69,990, the estimated delivery is currently slated for June/July.

Tesla Cuts Newly Formed Content and Ads Team, Musk says Ads Were “Too Generic”

By Cláudio Afonso

Tesla eliminated a newly formed marketing team of about 40 employees as part of its global layoffs, Bloomberg reported on Monday morning. On X, Elon Musk said the ads created by the team were “far too generic” adding that they would apply to “any car”.

The team was led by Alexander Ingram who joined Tesla in August 2019 as Communication lead for Automotive. After a few different roles connected with content and social media, Ingram was promoted last December to Senior Manager of Global Growth Content. In the new role, he was leading a global team of creatives focused on Tesla's first ads, as well as social media.

Ingram put out some excellent behind-the-scenes videos on Tesla’s technological advancements such as the one below explaining Tesla’s single casting.

Tesla’s Advertisement Strategy

At Tesla’s 2023 annual meeting of shareholders, Elon Musk said that the company would “try a little advertising and see how it goes”. Since then, Tesla ads have been seen in Google search results and on YouTube.

In Tesla’s proxy statement filed last week, it is seen that the automaker has spent around $200,000 on X-advertising through February 2024.

“As part of a multi-platform advertising campaign, Tesla also directly or indirectly purchased advertising on X, which totaled approximately $0.2 million through February 2024”

Bloomberg’s source added that Tesla still has a smaller marketing team in Europe.

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