Tesla has taken a groundbreaking step in its mission to expand its reach and impact. In an unprecedented $100 million deal with bp pulse, Tesla's ultra-fast charging units will find their place for the first time in an independent EV charging network.
Why This Deal is Pivotal for Tesla
This collaboration signifies Tesla's commitment to manufacturing electric vehicles and shaping the entire EV ecosystem. Tesla's Superchargers boast up to 350 kW output with v4 units, although bp is officially announcing it as 250 kW units. The charger stalls will include the 'Magic Dock,' ensuring compatibility with the North American Charging Standard (NACS) and Combined Charging System (CCS) connectors. bp pulse is one of the largest charging networks in the UK. This could be seen as a way for Tesla to expand NACS use in Europe, where CCS is the dominate charging connector.
Rebecca Tinucci, Tesla's Senior Director of Charging Infrastructure, highlighted the importance of this new direction, "Selling our fast-charging hardware is a new step for us, and one we're looking to expand in support of our mission to accelerate the world's transition to sustainable energy."
bp Brand & Design
Tesla is white-labeling their chargers for the first time in this unique deal, meaning that although Tesla is manufacturing the hardware, the brand and design will be bp's. The chargers will be completely owned and run by 'bp pulse,' with no mention of Tesla or Superchargers on the hardware itself.
Automated Payments
The chargers' support for the "Plug and Charge" protocol will enable automated payments, much like Tesla's Superchargers, leading to a seamless payment solution. The units are also expected to come with card readers and a screen as we've seen on other Tesla v4 Superchargers.
Maintenance
Tesla has previously shown how they monitor Superchargers that help them achieve extremely high reliability ratings. However, in this deal, bp owns the chargers and will be responsible for their maintenance and monitoring. It's not clear whether Tesla is offering bp any software or tools that could help them maintain the chargers.
Will They Show Up For Tesla Owners?
These 'Superchargers' will be completely run by bp and will be considered third-party chargers. In the U.S. this means that they won't show up in the vehicle's navigation system or app, and Tesla will not automatically route to these chargers during longer trips. However, in Europe, Tesla has already starting showing third-party chargers in their navigation system, meaning that users can find and navigate to these new bp chargers when they're installed in 2024. Tesla recently started showing destination chargers in the Tesla app in Canada, and it appears that Tesla will slowly expand the chargers that show up in the car and the app.
In Europe, Tesla closely monitors third-party chargers for speed and uptime and will continously adjust which chargers are displayed in their vehicles and app.
This partnership with bp pulse could pave the way for more collaborations where Tesla supplies its industry-leading hardware to other networks, potentially globally. As Tesla pushes forward to drive the world's transition to sustainable energy, deals like this underscore its unwavering commitment and showcase its readiness to explore uncharted territories.
