Elon Musk responded to the newest staggering EV sales numbers with a sarcastic yet realistic post: "The competition is coming." The Tesla CEO has heard that for years, but the latest numbers from Reuters show that no manufacturer is even close in the EV race; in fact, all of the others could combine, and they still can't match Tesla's dominance.
Between January and June 2023, Tesla sold a whopping 325,291 electric cars in the U.S. That's way more than any other company. General Motors' Chevrolet sold the second most, but only 34,943 vehicles. Ford, Hyundai, and Rivian sold even fewer. Tesla's Model Y and Model 3 cars are the most popular, selling 200,000 and 160,000 each.
Other Companies Are Having a Hard Time
While Tesla sells many cars, other companies like Ford are struggling. Ford had to stop building a big $3.5 billion battery plant in Michigan because they were losing money. They expected to lose $4.5 billion on their electric cars in one year. They are also facing labor strife, with the union demanding a 30% pay raise and a reduction of hours.
Many car companies are spending a lot of money to make electric cars and batteries, but they're not selling enough to make a profit. They need to figure out how to make their cars more popular.
More People Are Buying Electric Cars, But Mostly Teslas
Tesla dominates EV sales in the U.S.
Not a Tesla App
More and more people are buying electric cars. They made up 8.9% of all vehicles sold in the U.S. in the first half of 2023. That's almost 1 in 10 vehicles. But, there are 103 different models of electric cars, so the sales are spread out among many brands.
Tesla is also helping to make electric cars more affordable. They used their profits to lower prices and sell more cars. The average price of an electric vehicle dropped to $53,376 in July 2023, down from nearly $70,000 the year before. This makes it easier for more people to buy electric cars and join the green movement.
Globe Appeal
While the latest numbers looked at just the U.S., there are stories from around the world showing Tesla's dominance. The company marked a significant achievement by having over 50,000 vehicles on the roads, with 20,000 of them being Model Y crossovers, as shared by Tesla Regional Lead Kim Gaba Jensen on LinkedIn.
This growth is noteworthy, considering the number of Teslas in Denmark was just above 4,000 when Jensen joined the company in 2018 and around 12,000 at the end of 2020. This rapid increase in Tesla vehicles reflects the brand's growing popularity in the country, constituting nearly 2% of all cars on Danish roads. This milestone was confirmed and celebrated on social media platforms, including X, with Tesla Europe expressing gratitude to its Danish customers.
Tesla's ongoing supremacy in the electric vehicle sector remains unchallenged, as it sets unprecedented sales records and experiences monumental growth globally, with Denmark being a prime example. The struggle of competitors like Ford exemplifies the challenges other automotive companies face trying to find a foothold in this Tesla-dominated market. Remember, the company hasn't even introduced the vehicle it believes will be the best-selling EV.
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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.
However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.
Waiting on the Dutch
Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.
The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.
Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied.
This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.
— Tesla Europe & Middle East (@teslaeurope) June 12, 2025
DCAS Phase 3
While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.
According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.
This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.
What This Means
This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.
Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.
Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.
Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.
Announcing the TeslaVision fan video showcase
Tesla owners & supporters have always been able to see our products & mission for what they truly are.
Your word of mouth has made Tesla what it is today.
The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH
The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.
Prizes
The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.
For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.
The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.
The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.
For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:
How to Enter
If you’re ready to start filming, here are the key pieces of information you’ll need to know:
Video must be 90 seconds or less
Video must be uploaded to YouTube with a public URL
Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.
Provide links to both social media posts in your submission to Tesla’s form
Provide your personal details in the form
You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.