Tesla Highly Ranked in Vision, Products and Trajectory, but Other Categories Take a Hit

By Kevin Armstrong
Tesla's ranking according to Axios in several categories when compared to others
Tesla's ranking according to Axios in several categories when compared to others

Tesla took a significant dip in this year's Axios Harris Poll 100 reputation rankings, dropping from number 12 to number 62, which places the company in the "Good" category. This significant dip comes amidst a shifting landscape for the EV industry, Elon Musk's Twitter takeover, and concerns over the CEO's focus. Before we go too far, it's important to note that the information for this study was compiled from March 13 to 28.

The Axios Harris Poll is a respected annual survey that measures the reputations of America's most visible brands. This year, the survey compiled the opinions of 16,310 Americans. Respondents were asked to rate the companies that, in their opinion, stand out for having the best and worst reputations today.

Despite the drop, Tesla did achieve "Excellent" scores in the trajectory, vision, and products and services categories, signifying a strong appreciation for the company's innovations and future-focused mindset. However, it received "Fair" marks in trust, character, and citizenship.

Musk's Twitter Takeover and the Impact on Tesla

This decline coincides with Tesla CEO Elon Musk's takeover of Twitter. According to Axios' Sara Fischer, the shift in reputation could be attributed to several factors related to Musk's decision. First, the stock dump necessary for the Twitter acquisition raised eyebrows. Second, shareholders have accused Musk of neglecting Tesla, calling for him to appoint a new CEO for Twitter to refocus his attention on the EV manufacturer.

Again, important to note that the situation has already changed. Musk has appointed Linda Yaccarino as Twitter's new CEO. Musk also rebuffed rumors that he would leave Tesla, stating that the new Twitter CEO will allow him to spend more time at Tesla.

Tesla's Continued Strength in Innovation Amidst Challenges

Furthermore, Tesla's status as the unrivaled trailblazer in the EV field is being increasingly challenged. Major traditional automakers, like Ford, Honda, and Toyota, have begun to invest heavily in electric vehicles, chipping away at Tesla's "shiny new object" status. As a result, these automakers have surpassed Tesla in this year's reputation rankings, with Ford at number 32, Honda at 13, and Toyota landing a coveted spot at number 6.

But as Axios and the 16,000 respondents fail to realize, Tesla is more than the king of EVs. Solar continues to grow in popularity, and Tesla is a major player in that space, and let's not forget Optimus. The company has fundamentally shifted the paradigm of what's possible in personal transportation. Tesla's innovative spirit remains its core strength, evidenced by its high scores in trajectory and vision.

Tesla's reputation has seen a hiccup in this year's Axios Harris Poll. While the Twitter takeover and concerns over Musk's dual CEO role have contributed to this decline, the competition from traditional automakers embracing EV technology should not be overlooked. As the industry evolves, Tesla must strategize to maintain its influential role and polish its public image to climb back up in future reputation rankings.

Elon Musk Promises 'Super Good' Autowiper Performance With Latest Iteration

By Kevin Armstrong
Musk believes owners will see a big improvement in Tesla's latest auto-sensing wiper updates
Musk believes owners will see a big improvement in Tesla's latest auto-sensing wiper updates

On the heels of last week's wiper news about Tesla's auto-sensing feature, CEO Elon Musk has proclaimed that "wipers will be super good." This declaration seems to center on the recent rollout of the Autowiper v4 system, indicating a shift away from the previously hyped 'Deep Rain' concept.

Retracing the Path to Autowiper v4

While Tesla's auto wiper system had shortcomings, the company has taken note of user feedback to refine and upgrade the technology. Musk's tweet today brings attention to this effort, sparking speculation and excitement among Tesla owners.

The Autowiper v4 is a testament to Tesla's commitment to improving its driver experience, promising to deliver more precise and responsive wiper control in various weather conditions. This development represents the company's commitment to pushing the boundaries of innovation and customer experience.

Pausing the 'Deep Rain' Concept

Musk's tweet also coincides with reports that Tesla may be stepping back from its 'Deep Rain' neural net. Once touted as the definitive solution to wiper sensitivity issues, the 'Deep Rain' feature can now be disabled internally in the new FSD Beta 11.4.2 release according to Tesla hacker, GreenTheOnly.

This unexpected turn of events has caused a buzz in the Tesla community. While some express disappointment, others see it as a strategic move to streamline the auto wiper system, shifting focus to the promising Autowiper v4.

Harnessing Surround Video for Enhanced Rain Detection

Musk apologized for the past performance of Tesla's auto wipers and revealed a key update in the tweet. Tesla is transitioning from a single camera, single frame neural net to a surround video system. This means the company is compiling video from all onboard cameras into a 360-degree view, which the neural net will then analyze.

Notably, this upgrade reflects Musk's vision of fully autonomous vehicles and how they may transform car ownership. The system can gain a comprehensive understanding of its surroundings by utilizing multiple camera feeds. This move promises improved rain detection and signifies a step toward Tesla's self-driving goals.

Embracing the Future: The Role of Autowiper v4

As Tesla continues to innovate, the Autowiper v4 system could play a key role in overcoming the challenges previously faced by the auto wiper system. Integrating all onboard cameras promises a better understanding of weather conditions, potentially increasing the system's efficiency and accuracy.

While in its early days, the Autowiper v4 represents an exciting advancement in Tesla's technological capabilities. It shows that Tesla is listening to its user base and remains committed to delivering improvements and upgrades that directly address the needs and concerns of its drivers.

What the Future Holds

The shelving of the 'Deep Rain' concept and the introduction of the Autowiper v4 system marks a critical juncture for Tesla's auto wiper technology. The shift to a surround video system demonstrates Tesla's unwavering commitment to innovation and user experience improvement.

While these developments have caused a stir in the Tesla community, the real test will come when Tesla enables v4 and lets drivers experience the new system. As the anticipation grows, the spotlight remains on Tesla as we wait to see if these updates deliver on their promise. The story of Tesla's Autowiper system is far from over, and it will be fascinating to watch it unfold.

Tesla Finds Genius Way To Open Stores Despite Direct Sales Bans

By Kevin Armstrong
Tesla has found an interesting loophole to get around direct sale laws
Tesla has found an interesting loophole to get around direct sale laws

Tesla has engineered a brilliant workaround to tackle the direct sales ban instituted in several US states. This ingenious move involves partnering with Native American tribes to establish showrooms on tribal land, allowing Tesla to navigate prohibitive sales laws.

Partnering with Native American Tribes

Spearheading this innovative strategy, Tesla has announced plans to open a spacious 25,000-square-foot showroom on land owned by the Oneida Indian Nation in Madison County, New York. Set to be operational by 2025, this will be Tesla’s first direct sales facility outside the New York City area, offering a new hub for customers in upstate New York.

This savvy approach isn't new for the company. In 2021, Tesla made similar arrangements with the Nambe Pueblo tribe in New Mexico, opening a showroom and service center on tribal land to sidestep the state's restrictive sales law. This partnership benefited Tesla and provided an economic boost for the tribe.

Benefiting Both Parties

The collaboration with the Oneida Indian Nation offers mutual advantages. The agreement will facilitate Tesla's expansion, whilst the Nation will benefit from the showroom’s construction and ongoing operations, offering employment opportunities to local tribal members and residents. Tesla's committed to fostering local talent via its workforce development programs, providing members of the Oneida Indian Nation with potential career paths within the company.

Tesla's strategic move is more than just an inventive legal sidestep"it's a powerful statement in favor of sustainable transportation. Through the partnership, the company aims to increase access to electric vehicles and charging infrastructure for Nation Members and residents of Upstate New York, contributing to broader environmental objectives.

Tesla’s Stance on Direct Sales

Tesla's CEO, Elon Musk, has made it clear that the company prefers to sell directly to consumers, bypassing third-party dealerships. However, many states, including New York, have stringent laws that compel vehicle manufacturers to sell via dealerships. Tesla's partnership with Native American tribes serves as a compelling workaround, demonstrating the company's determination to bring its electric vehicles to as many customers as possible.

While this strategy may not be applicable everywhere, it demonstrates Tesla's ability to identify and exploit legal loopholes that work in its favor. It’s a testament to the company's relentless drive for growth, even in the face of regulatory challenges. This move sets a precedent for other manufacturers facing similar obstacles, offering a novel approach to tackle such constraints.

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Take a look at features that Elon Musk has said will be coming soon.


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