Tesla seeks customer feedback for continuous improvement and innovation
Tesla
Following the lead of Airbnb's CEO, Tesla turned to Twitter to ask for owner feedback with a simple question: "What should Tesla improve?" The tweet quickly gained traction, with over 8.7 million views and 24,000 responses.
Brian Chesky, Airbnb's CEO asked for input on Twitter last week. Elon Musk noticed, tweeting: This kind of interaction with users is awesome. Other companies should take note. One of his other companies did take note, Tesla. We've curated some of the top suggestions that could pave the way for Tesla's continuous improvement and innovation.
Users Offer Insights for Enhancing Tesla Ownership Experience
Improve service times and location site counts: Customers emphasized the need for faster service times and more service locations, making the Tesla ownership experience more convenient. They also called for more accessible human support to assist with their needs.
Make Full Self-Driving (FSD) transferable: Many users suggested making FSD transferable between vehicles, offering added value and flexibility for Tesla owners who may upgrade or change their vehicles in the future.
Add 360° bird's eye view: Respondents proposed the addition of a 360° bird's eye view feature to improve the parking experience, providing added convenience for Tesla drivers maneuvering in tight spots or navigating unfamiliar parking areas.
Enhance referral program: Users expressed a desire for a more robust referral program, which could offer even greater incentives for Tesla enthusiasts to promote the brand within their networks.
Address sensitive wipers in FSD Beta: Several customers noted that wipers in the FSD Beta version are overly sensitive, activating even when it's not raining. They suggested that Tesla address this issue in future software updates to enhance the overall driving experience.
Will Tesla Share Top Suggestions, Following Airbnb's Lead?
Tesla's decision to seek customer feedback has garnered a massive response, showcasing its commitment to listening to its user base. Airbnb recently tweeted some of their most mentioned suggestions, demonstrating transparency and a proactive approach to addressing customer concerns.
While Tesla has not yet followed suit, it would not be surprising if they take a similar approach in sharing the most popular suggestions with the public. This would not only demonstrate transparency but also highlight Tesla's dedication to acting on customer feedback. The connection between Elon Musk and Twitter, given that he owns the platform could potentially further encourage Tesla to utilize Twitter as a tool for engagement and communication with their customers.
The Importance of Customer Feedback for Continuous Improvement
Tesla's quest for feedback and its potential to share top suggestions emphasize the value of customer input in driving a company's growth and development. By actively seeking opinions and engaging with users, Tesla and Airbnb exemplify how successful companies prioritize customer satisfaction and leverage feedback to stay ahead of the curve in their respective industries.
As Tesla continues to expand its product lineup and global presence, customer feedback will remain a critical component of its innovation strategy. If Tesla does decide to share the top suggestions on Twitter, it will further solidify the company's reputation for being responsive, adaptive, and committed to delivering an exceptional customer experience.
In conclusion, the decision to gather suggestions and the possibility of sharing them with the public not only strengthens Tesla's relationship with its customers but also sets a positive example for other companies to follow. Engaging with users and acting on their feedback is a powerful approach to fostering innovation, continuous improvement, and overall success in today's rapidly evolving business landscape.
Tesla has invested billions of dollars over the years toward vehicle autonomy. The mission continues as Elon Musk and Tesla now prepare to unveil their ride-hailing product, Robotaxi this August. Or, as Musk called it on Tuesday, Tesla CyberCab.
Early Days
Five years ago, during Tesla’s Autonomy Investor Day in April 2019, Elon Musk said he felt “very confident predicting autonomous robotaxis for Tesla in the following year [2020]”. At the time, Musk added a bolder claim, predicting that Tesla wouldn’t even make cars with steering wheels or pedals by 2022. While timeliness may not be Musk’s strong suit, he has a track record for getting things done that others were unwilling to try or thought were impossible. Musk later admitted he can be overly optimistic and said “sometimes I am not on time, but I get it done.”
Now, 5 years later, we have the robotaxi unveiling scheduled for August 8th. After the release of FSD v12, it’s clear that we’re much closer to autonomy than we were in 2019, although FSD v12 is still a far cry from full autonomy.
While Tesla still has the robotaxi unveiling scheduled for August, Tesla announced yesterday that it’d be prioritizing a simpler “next-gen” model that could be released by early 2025.
Latest Updates
On the conference call, Musk added that Tesla now has over 300 million miles driven with FSD v12 since it was launched just last month. He added that it's becoming “very clear that the vision-based approach with end-to-end neural networks is the right solution for scalable autonomy”.
Tesla said it has been investing in the hardware and software ecosystems necessary to achieve vehicle autonomy and a ride-hailing service. The company is confident that it can establish a scalable and profitable autonomous driving business by employing a vision-only architecture.
think of it [Tesla] as combination of Airbnb and Uber meaning that there will be some number of cars that Tesla owns itself and operates
Tesla = Uber + AirBnb
Later on, Elon Musk unveiled that the new service will operate and result in a mix between Uber and Airbnb where the Tesla driver decides if and when he wants his Tesla to be used and by whom. Tesla stated:
“We believe the Tesla software experience is best-in-class across all our products, and plan to seamlessly layer ride-hailing into the Tesla App.”
Tesla’s CEO clarified that the owners will be able to add or remove their car from the fleet “whenever they want” adding that it will be up to them to decide if they want to only let the car be used “by friends and family or only by five-star users or by anyone at any time”. The flexible program will, just like Airbnb, allow the owners to take the car out of the market when they want.
The upcoming ride-hailing service will enable users to easily request a Tesla vehicle, control the car's temperature, monitor its real-time location, and adjust the audio system. The only question is when.
“We have updated our future vehicle line-up to accelerate the launch of new models ahead of our previously communicated start of production in the second half of 2025”. This was one of the key sentences that were part of Tesla’s deck shared on Tuesday directly before its financial results.
Since Reuters’ report a few weeks ago saying Tesla had “scrapped” the highly expected cheaper model— which Elon quickly denied on X —retail and institutional shareholders started asking for more details on Tesla’s product roadmap for 2024 and beyond.
In the earnings conference call, Elon Musk reiterated that Tesla expects to launch the next model in “early 2025, if not late this year”.
“We've updated our future vehicle lineup to accelerate the launch of new models ahead of previously mentioned start of production in the second half of 2025. So, we expect it to be more like the early 2025, if not late this year. “
Over concerns of temporary production halts to update the factories for these new models, Musk said that Tesla will produce new models with certain aspects from their next-generation platform and current models. This will reduce the number of changes needed on production lines and allow Tesla not only to ramp up production faster but also to get the vehicles to market quicker.
Model Y Redesign
Tesla appears to hit that their next-gen vehicle will be less “next-gen” than they were initially aiming for, but to get a new vehicle out the door by late 2024, the process would already have to be in motion. Tesla may likely be referring to the redesigned Model Y, which is expected to reuse many parts from the new Model 3. Earlier this year, Tesla said that the redesigned Model Y will not be released this year, so it makes sense that they’re looking to speed up that production.
Tesla CEO concluded by saying that these measures will allow Tesla to reach a capacity of over 3 million units. Tesla produced 1.84 million vehicles in 2023. However, this year they’re ramping up Cybertruck production and introduced the new Model 3 into new markets.
And we think this should allow us to get to over 3 million vehicles of capacity when realized to the full extent.
Tesla reported on Tuesday its earnings results followed by a conference call where it teased its upcoming Robotaxi and its next-generation platform saying its “purpose-built Robotaxi product will continue to pursue a revolutionary ‘unboxed’ manufacturing strategy”.
Earlier in the day, Tesla announced the new Performance variant of its sedan Model 3 with deliveries in the United States starting already next month. The new version starts at $45,490 (after applying the $7,500 Federal EV tax credit) and goes from 0 to 60mph in 2.9 seconds.
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