Tesla's Chief Designer Franz von Holzhausen alludes to new colors coming to North America
Tesla
Tesla's Giga Berlin factory started producing vehicles in the new Quicksilver and Midnight Cherry Red in October 2022. Since then, Tesla enthusiasts, observers and future buyers have been waiting for the new colors to start spreading to other regions. While there have been several changes to the Tesla ordering page, mainly the price, the five colors have remained the same. But that may be due for a refresh.
Tesla's New "Pretty" Colors
Tesla's Chief Designer Franz von Holzhausen appeared on the Ride the Lightning podcast. Host Ryan McCaffrey asked about bringing the new colors to North America, pointing out that the same five colors have been available for several years. He asked if we were due for new paint colors in this country, and von Holzhausen replied, "yeah, I hope so." After the host reminded von Holzhausen (at the 43rd minute of the podcast) that he was in charge of that, the designer said, "yeah, wait and see."
While von Holzhausen always has to be guarded with his responses, he may have given enough information earlier in the interview to guarantee that new colors are coming to North America. "Both those colors are so pretty in person," gushed the 54-year-old, "tough to capture how really amazing those colors are until you see them in person."
Gleaming with pride, the designer reminisced about creating those colors, "we developed all the colors here (Fremont) with the team. We evolve them and do all the testing and kind of developments. As with anything we design, we're always trying to make the best we can at the moment. If we can improve it, then we will."
Von Holzhausen Talking Colors
Franz von Holzhausen talks about new paint colors at the 43rd minute mark below.
Time and Resources to Develop
A lot of time and resources went into producing Quicksilver and Midnight Cherry Red just to be used in the Giga Berlin location. We know Elon Musk does not waste time on production, and given the positive feedback, it would make sense to offer more colors.
Given that more Teslas are on the road than ever before and the company continues to pump out thousands of cars daily, it may be time for some more options. Pearl White Multi-Coat, Solid Black, Midnight Silver Metallic, Deep Blue Metallic and Red Multi-Coat have done the company well. But, follow a few Tesla forums, and you will see that many people are wrapping their Tesla to give a unique look and stand out from the pack.
Tesla's production has thrived because of streamlined choices. So, it's unlikely that Tesla would keep the existing gray and red colors and would likely replace them with these new options.
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Tesla has issued a strong denial in response to a Wall Street Journal report (Paywall) which claimed that Tesla’s Board of Directors had initiated a search for a new CEO.
In a statement posted directly on Tesla’s X account, Board Chair Robyn Denholm denied the report unequivocally. As per the statement, Tesla’s board did not reach out to recruiting firms in search of a new CEO.
Earlier today, there was a media report erroneously claiming that the Tesla Board had contacted recruitment firms to initiate a CEO search at the company.
This is absolutely false (and this was communicated to the media before the report was published).
The statement reaffirmed the board’s position on Tesla’s current leadership and that the board is highly confident in Elon’s ability to continue executing Tesla’s plans and future growth.
This confidence behind Elon follows his recent statements made during the Q1 2025 Earnings Call that he would be stepping back from the Department of Government Efficiency (DOGE) in the coming days and significantly reducing time spent there. Instead, he would be returning to focus on Tesla’s operations and the upcoming deployment of Robotaxi.
Shortly after the denial was posted, Elon Musk also commented on the report, specifically tagging the Wall Street Journal and criticizing their handling of the report.
It is an EXTREMELY BAD BREACH OF ETHICS that the @WSJ would publish a DELIBERATELY FALSE ARTICLE and fail to include an unequivocal denial beforehand by the Tesla board of directors! https://t.co/9xdypLGg3c
We’re glad to see Tesla and Elon set the matter straight, but there could have been a better way to spread this message and maybe even prevent the report from WSJ from going out.
We recently published an opinion piece on why Tesla needs its PR team back, and this specific incident is a good example. Relying solely on platforms like X for critical corporate communications - and in this case, late at night (1 AM EST), with limited reach outside the existing follower base seems like an ineffective way of communicating important company information.
We’d love to see Tesla really put some thought into managing its image, as it seems that several recent reports from major financial news organizations have apparently been wrong.
Either way, the board’s stance is clear - there is no active search underway, and Elon has the full backing and support of the board to lead Tesla toward the future.
Tesla’s Megapack is rapidly becoming a key component in energy storage and grid modernization efforts worldwide. Though often associated with powering AI infrastructure or industrial operations, Megapack’s true strength lies in its ability to stabilize electrical grids during blackouts and brownouts.
In a recent behind-the-scenes reveal, Tesla showcased the impressive scale of Megapack production at its Mega Lathrop facility, along with real-world examples of how these systems are already transforming energy resilience across the globe.
Mega-Scale Megapack
Tesla is operating the largest utility-scale battery manufacturing facility in North America at Mega Lathrop, which has the capacity to produce 10,000 Megapacks annually. Thanks to a highly automated assembly process that uses over 30 welding robots to assemble the core Megapack structure. This is the largest manufacturing fixture Tesla uses— likely to only be matched by future developments at Mega Shanghai.
Tesla uses a highly automated powder coating process, utilizing over 90 robotic paint atomizers to apply more than 140 pounds of powder coat to each Megapack. This process delivers Tesla’s signature white reflective finish, engineered for long-term durability and corrosion resistance that lasts up to 20 years, even in harsh coastal or high-heat environments.
All of Megapack’s power electronics are designed and built in-house. Each Megapack uses 24 battery modules, electrical busing, and thermal management systems to ensure grid reliability and help to maximize energy density. The architecture pairs each inverter with a battery module to maximize energy availability and overall uptime. Plus, before each Megapack ships its way across the world, Tesla performs rigorous on-site quality control to ensure that the installation process is as seamless as possible.
Watch Tesla’s video of the manufacturing process below:
Megapack’s Real-World Impact: Hawaii
The core purpose of Megapack is to make power grids more stable and resilient while also reducing reliance on dirty peak power plants like coal. They achieve this by balancing energy supply and demand in real-time, smoothing out fluctuations from variable renewable sources like solar and wind, which helps to prevent grid shortages.
Hawaii actually provides the most real and down-to-earth example of Megapack’s impact. In mid-2024, the Kapolei Energy Storage facility in Hawaii came online. Hawaii utilized 258 Megapacks with a combined capacity of 565 MWh, successfully replacing the state’s last coal-fired power plant. This single facility can power approximately 20% of Oahu’s peak electricity needs by itself for approximately 4 hours.
The project is more than just removing coal plants, though. It serves as an example of Megapack’s grid integration and grid forming technology. The Kapolei Energy Storage facility can manage grid fluctuations caused by weather changes impacting renewable energy, improving stability and preventing blackouts. Thanks to their rapid inverter response times of under a millisecond, Megapacks participate in complex grid balancing activities, including fast frequency and voltage support, which helps to maintain grid balance throughout the day. Beyond that, Kapolei also allows Hawaii to black-start the grid in case of a major power outage that takes out a large section of the grid.
This functionality would be especially useful in Spain, where black-starting the grid took over eight hours recently and is still disrupting the day-to-day life of people there.
You can check out Megapack’s real-world impact in this video from Tesla below:
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