Tesla Chief Designer Alludes to New Paint Colors Coming to North America

Tesla's Chief Designer Franz von Holzhausen alludes to new colors coming to North America

Tesla

Tesla's Giga Berlin factory started producing vehicles in the new Quicksilver and Midnight Cherry Red in October 2022. Since then, Tesla enthusiasts, observers and future buyers have been waiting for the new colors to start spreading to other regions. While there have been several changes to the Tesla ordering page, mainly the price, the five colors have remained the same. But that may be due for a refresh.

Tesla's New "Pretty" Colors

Tesla's Chief Designer Franz von Holzhausen appeared on the Ride the Lightning podcast. Host Ryan McCaffrey asked about bringing the new colors to North America, pointing out that the same five colors have been available for several years. He asked if we were due for new paint colors in this country, and von Holzhausen replied, "yeah, I hope so." After the host reminded von Holzhausen (at the 43rd minute of the podcast) that he was in charge of that, the designer said, "yeah, wait and see."

While von Holzhausen always has to be guarded with his responses, he may have given enough information earlier in the interview to guarantee that new colors are coming to North America. "Both those colors are so pretty in person," gushed the 54-year-old, "tough to capture how really amazing those colors are until you see them in person."

Gleaming with pride, the designer reminisced about creating those colors, "we developed all the colors here (Fremont) with the team. We evolve them and do all the testing and kind of developments. As with anything we design, we're always trying to make the best we can at the moment. If we can improve it, then we will."

Von Holzhausen Talking Colors

Franz von Holzhausen talks about new paint colors at the 43rd minute mark below.

Time and Resources to Develop

A lot of time and resources went into producing Quicksilver and Midnight Cherry Red just to be used in the Giga Berlin location. We know Elon Musk does not waste time on production, and given the positive feedback, it would make sense to offer more colors.

Given that more Teslas are on the road than ever before and the company continues to pump out thousands of cars daily, it may be time for some more options. Pearl White Multi-Coat, Solid Black, Midnight Silver Metallic, Deep Blue Metallic and Red Multi-Coat have done the company well. But, follow a few Tesla forums, and you will see that many people are wrapping their Tesla to give a unique look and stand out from the pack.

Tesla's production has thrived because of streamlined choices. So, it's unlikely that Tesla would keep the existing gray and red colors and would likely replace them with these new options.

Tesla Starts Offering Enhanced Autopilot Subscription in China, FSD Coming Soon?

Tesla has started offering Enhanced Autopilot (EAP) in China via a subscription starting at 699 yuan per month — equivalent to about $98.5 USD. It’s the first time Tesla owners in the country will have access to features such as auto lane change, Autopark, Smart Summon, and others.

It’s not clear whether Tesla will begin to offer EAP as a subscription in other regions as well.

The move is seen as the first step towards the expansion of Tesla’s full self driving to China as other markets outside North America wait for the arrival of the FSD software. Yesterday, Tesla chief executive Elon Musk said the version 12 is “ready for supervised FSD in LHD countries” while RHD countries such as Australia, UK or Japan “will take a bit longer”.

FSD in China

China giant Baidu announced last Monday that it will provide all Tesla vehicles in China its latest version of Baidu Maps starting in May.

This week, Tesla celebrated its 10th anniversary in the Chinese Market where it has a total of 1.7 million owners — Tesla’s second largest market. Elon Musk recently tweeted that Tesla may soon offer full self-driving in China by saying “It may be possible very soon”.

FSD in Europe

On Friday, the Senior Advisor of the Swedish Transport Transportation, Rikard Fredriksson, shared on LinkedIn that he had been demoed the FSD technology in Germany with a Tesla employee. The moment marks the first official use of the assisted driving software in Europe. 

Impressive smooth and natural driving

LinkedIn Post by Rikard Fredriksson after the FSD Demo in Germany

In the recent earnings call, Elon Musk said Tesla has over 300 million miles that has been driven with FSD v12 since it was launched just last month. He added that it's becoming “very clear that the vision-based approach with end-to-end neural networks is the right solution for scalable autonomy”.

Tesla said it has been investing in the hardware and software ecosystems necessary to achieve vehicle autonomy and a ride-hailing service. The company is confident that it can establish a scalable and profitable autonomous driving business by employing a vision-only architecture.

Tesla has recently reduced the pricing of its “Full Self-Driving” software in the US, from $12,000 to $8,000, and in Canada from CA$16,000 to $11,000. This price reduction follows a 50% cut in the subscription fee announced earlier this month.

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Rivian Follows Suit, Will Open Up Charging Network to Teslas

Electric vehicle maker Rivian Automotive has announced that it will open up its Rivian Adventure Network (RAN) chargers to Teslas and other EVs later this year.

The Rivian Adventure Network is a comprehensive network of fast-charging sites very similar to Tesla’s own Superchargers. According to Rivian, the Rivian Adventure Network is powered by 100% renewable energy.

New Rivian Chargers

In a post on X, Rivian added that it would introduce new chargers with a tap-to-pay experience to support “a wide range of EVs across a variety of battery voltages.”

Expanding RAN chargers and introducing new tap-to-pay chargers is a clear indication that Rivian is trying to increase customer convenience while ratcheting up its brand value.

All Rivian vehicles and most other EVs still use the CCS connector until they transition to NACS in the next few years. These new chargers will likely include a combination of NACS and CCS connectors to support Rivian’s current and future vehicles that will come equipped with an NACS port.

Charging a Tesla at a Rivian Charge

With over 50,000 Supercharger stalls, Tesla operates the biggest fast-charging network in the world. And 25,000 of these are located in the United States alone. The simplicity of charging at a Supercharger is part of the appeal. Tesla takes care of everything from initiating charging to billing. It ends up being no different than charging at home.

Tesla’s Supercharger network has a stellar reputation, mostly due to its high charging speed and reliability, which Tesla closely monitors in real-time. Major electric vehicle makers will start switching to NACS in the next few years and considering that the Supercharger network is highly trusted, one can see more non-Tesla EVs lining up at Superchargers soon. Giving Tesla owners more choice of where to charge may be crucial to combat congestion.

Rivian currently has over 400 charging stalls across 22 states but plans to expand to more than 600 chargers.

Making Rivian Chargers Just as Simple

While Rivian plans to add a tap-to-pay terminal to its new chargers, it’ll be difficult to beat the convenience of Superchargers for Tesla owners. After Rivian opens up its chargers to other EVs, Tesla owners would need to buy and use CCS to NACS adapters to charge at these networks, although not every Tesla supports the adapter. You can check if your vehicle supports the Tesla adapter.

To simplify the process for Tesla owners, Tesla would also need to interface with Rivian’s chargers to make billing as seamless as it is on its own Supercharger network.

Rivians Charging at Superchargers

Rivian has already begun shipping its customers NACS-to-CCS adapters to charge their vehicles at Tesla Supercharger.

Rivian officially got access to Tesla’s Supercharger network in March 2024. For now, only two companies–Ford and Rivian–have received access to charge at more than 15,000 Tesla Supercharger stalls. More companies like GM, Polestar, and Volvo will get access the following spring.

But Rivian is not stopping at NACS-to-CCS connectors. The Tesla rival plans to switch completely to the NACS port in 2025, at which point they’ll provide their owners a CCS to NACS adapter.

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