Tesla's Giga Berlin factory started producing vehicles in the new Quicksilver and Midnight Cherry Red in October 2022. Since then, Tesla enthusiasts, observers and future buyers have been waiting for the new colors to start spreading to other regions. While there have been several changes to the Tesla ordering page, mainly the price, the five colors have remained the same. But that may be due for a refresh.
Tesla's New "Pretty" Colors
Tesla's Chief Designer Franz von Holzhausen appeared on the Ride the Lightning podcast. Host Ryan McCaffrey asked about bringing the new colors to North America, pointing out that the same five colors have been available for several years. He asked if we were due for new paint colors in this country, and von Holzhausen replied, "yeah, I hope so." After the host reminded von Holzhausen (at the 43rd minute of the podcast) that he was in charge of that, the designer said, "yeah, wait and see."
While von Holzhausen always has to be guarded with his responses, he may have given enough information earlier in the interview to guarantee that new colors are coming to North America. "Both those colors are so pretty in person," gushed the 54-year-old, "tough to capture how really amazing those colors are until you see them in person."
Gleaming with pride, the designer reminisced about creating those colors, "we developed all the colors here (Fremont) with the team. We evolve them and do all the testing and kind of developments. As with anything we design, we're always trying to make the best we can at the moment. If we can improve it, then we will."
Von Holzhausen Talking Colors
Franz von Holzhausen talks about new paint colors at the 43rd minute mark below.
Time and Resources to Develop
A lot of time and resources went into producing Quicksilver and Midnight Cherry Red just to be used in the Giga Berlin location. We know Elon Musk does not waste time on production, and given the positive feedback, it would make sense to offer more colors.
Given that more Teslas are on the road than ever before and the company continues to pump out thousands of cars daily, it may be time for some more options. Pearl White Multi-Coat, Solid Black, Midnight Silver Metallic, Deep Blue Metallic and Red Multi-Coat have done the company well. But, follow a few Tesla forums, and you will see that many people are wrapping their Tesla to give a unique look and stand out from the pack.
Tesla's production has thrived because of streamlined choices. So, it's unlikely that Tesla would keep the existing gray and red colors and would likely replace them with these new options.
