Tesla may be preparing for changes at the very top. Tom Zhu, who was rumored to be Tesla's next chief executive officer earlier this month, has stepped down as the legal representative for the company in China. While he will remain chairman, there are also reports Zhu is taking on significant roles in the United States.
The timing of the movement coincides with Tesla's freefall on the stock market and several investors clamoring for Tesla's Board of Directors to act. The company's current CEO, Elon Musk, is spending most of his time running his new company — Twitter. Musk has repeatedly stated that he doesn't want to be CEO of any company. He recently reiterated his thoughts during a court case last month.
Therefore, the door is open for one of Tesla's brightest stars to take on a more prominent role. Reuters has reported that Zhu is spending time at Giga Texas and Giga California. There is speculation that he is taking a leadership role in increasing the production of Model Y, overseeing the revamped Model 3 and running the show regarding the highly anticipated and long overdue Cybertruck.
Zhu has an Impressive Track Record
As CEO, Zhu may be just what Tesla needs to breathe new life into the trailblazing company. He is recognized as the main reason that Tesla's Giga Shanghai was able to rebound so quickly from being locked down and achieving the 50% growth target in 2022.
Zhu joined Tesla in 2014 with a Bachelor of Commerce from Auckland University of Technology, and he graduated from Duke's Business School, Fugua, with a Master of Business Administration in 2012. Zhu participated in a WeChat Q&A with a Duke student. It provides some valuable insight into Zhu's work ethic and philosophies.
Zhu Envisions an Incredible Future
He was asked about the impact of EVs. He has a long answer that you can read here, but he stated many positive, forward-thinking ideas that cause excitement and hope. "I believe innovation can lead to a butterfly effect from a single product to an industry, to a mindset throughout the whole country."
Zhu spoke about the changes Tesla can introduce, "New technology brings us infinite possibilities, forming various sorts of synergies regarding vehicles: for example, communication between human and vehicle, communication between vehicles, and communication between infrastructure and vehicle. Those capabilities are inserted into an EV's genes, generating faster responses that make transportation more convenient."
He also touched on changing the entire industry, "productivity will be improved, and at the same time the structure of the workforce will be optimized. The car industry will shift from a more traditional manufacturing model towards a skilled, technologically innovative industry."
While he doesn't want to be CEO, Musk has also stated that he isn't going anywhere. That may mean that the company is looking to split responsibilities, as Tesla has several projects on the go, including FSD, expanding the charging network, Cybertruck, Optimus, and the list goes on.
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It has been a long wait for FSD for European customers, many of whom paid for the feature years ago on now legacy hardware. While the FSD transfer program has come and gone multiple times, there’s something to be said about having it available in North America, where it can be used, and in Europe or other countries, where it still just remains the same as Enhanced Autopilot (differences between Autopilot, EAP, and FSD).
FSD Transfer is a nice goodwill gesture from Tesla that in theory doesn’t cost them anything. Instead, it keeps customers, especially those who have been waiting for years, loyal and happy. It also incentivizes them to upgrade to a newer Tesla with HW4, where FSD will hopefully be achieved.
In a reply to a post on X, Elon agreed with the suggestion that offering FSD transfers in Europe would be a fair solution for those who have already purchased FSD but can’t use its capabilities.
FSD Transfer directly addresses a growing concern for many long-term European Tesla owners. Thousands of customers purchased the full package, often many years ago, with the expectation that FSD would eventually be capable and approved for use. However, the reality is that FSD, even as an advanced driver assistance system (ADAS), continues to be pushed back in Europe.
Without the transfer program, it's a difficult choice: either throw away your original investment in FSD and pay for the package a second time (FSD price history), or subscribe to it in the future.
Offering FSD transfers is a good way for Tesla to meet them halfway. It's a difficult situation, and one that’s being hindered by processes beyond the control of both the customer and Tesla. However, a transfer helps both parties. Tesla sells another vehicle, and the customer gets to keep FSD.
When Will it Be Available?
Based on how FSD transfers have worked in the past following Elon’s announcements, this feature is likely to become available for a limited time period in the coming days or weeks. If it happens, we should expect an announcement from Tesla Europe on X and emails being sent out to Tesla customers.
Once the program is in place, all you need to do is complete your vehicle purchase and then inform your Tesla sales advisor that you’d like to transfer FSD. You don’t even have to sell or trade in your old Tesla; FSD will simply be removed from it as a feature.
Hopefully, Tesla enables FSD Transfers for everyone, regardless of region. It should be an ongoing offer until at least FSD is approved in the given country or region.
The introductory price for Tesla’s Robotaxi Network has finally been updated. In a post on X, Elon Musk confirmed that the new fare would be rolling out to complement the new Robotaxi geofence expansion.
This change marks the first adjustment to Tesla’s fares since the initial $4.20 launch price 23 days ago. While the price increase may seem significant in terms of percentages, when compared to other options in the ride-hailing area, it is still drastically cheaper.
But the price is now a princely $6.90, as foretold in the prophecy 😂
Robotaxi currently operates on a simple, flat-rate model. The new $6.90 fare gets you a ride to anywhere within the recently expanded geofence.
So far, this is the opposite approach compared to other services, such as Waymo or traditional ride-sharing options like Uber and Lyft. All these services use dynamic pricing based on distance, time of day, and demand. A comparable trip on any one of these services could cost anywhere from $30 to $65, and potentially even higher during peak hours.
That doesn’t even include the tip fees for human drivers either - another win for Robotaxi (can you tip a Robotaxi?).
Even with the adjustment, the flat $6.90 fare remains less than half the price of a typical competing ride, making Robotaxi the most affordable point-to-point transportation option in Austin, aside from mass transit, for now.
A “Maturing” Service
The price change, moving from one meme-worthy number to another, is a sign that Robotaxi is finally graduating from its initial pilot phase. Following the first major expansion of the service area, this adjustment is a logical next step towards finding a more sustainable flat price.
While the new fare is a 65% increase over the old fare, the key takeaway is that it is still far cheaper than other options, and still just as meme-worthy. Tesla is aiming to have its early access riders complete as many rides as possible during these early months, and this pricing is still very reflective of that.
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