Tesla Arcade has set the standard for automotive gaming, but the automaker has bigger plans for gaming in its vehicles.
In the future you'll be able to play Steam games in your Tesla
A recent Twitter conversation between gaming journalist Ryan McCaffrey (@DMC_Ryan) and Tesla CEO, Elon Musk (@elonmusk) revealed that Tesla is looking to make Steam games available in its cars. Steam is the largest video game digital distribution software. Musk mentioned that the company is now working on bringing the broad library of Steam video games to its vehicles rather than adding specific titles individually.
We’re working through the general case of making Steam games work on a Tesla vs specific titles. Former is obviously where we should be long-term.
- Elon Musk
Tesla's infotainment system uses a custom Linux OS and relies upon CPU architectures similar to a desktop PC. This means that Tesla could conceivably make a broad catalog of games on Steam available in its infotainment system. Tesla is likely aiming to enable a plethora of Steam games to run without working with video game studios to port games to it or requiring specific modifications from game developers.
While previous versions of Tesla's infotainment system ran on Intel Atom CPUs, the carmaker recently introduced AMD's Ryzen chipsets (MCU 3) to provide higher performance to be able to run today's modern games.
The new hardware has more storage to be able to handle more games on the platform. MCU 3 is capable of next-gen gaming, supposedly on par with the PS5, which would be optimal if the vehicle is going to run highly detailed video games. Tesla owners can expect an expanding array of video games, although some games may require the new AMD-powered MCU 3 infotainment system.
Musk also confirmed that Cyberpunk 2077 will be playable in the long-awaited Cybertruck for which deliveries are expected to begin next year.
We expect all vehicles with MCU 3 will gain access to the Steam store since Tesla has confirmed that the Cybertruck will be able to play Cyberpunk 2077; one of today's most demanding games.
Tesla gaming remains highly anticipated with owners. Musk believes that “entertainment will be critical when cars drive themselves”, which he thinks Tesla can achieve later this year. Despite the NHTSA clamping down on gaming while moving, it's evident that Tesla is pressing ahead at full steam to offer the widest array of video games in any vehicle.
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Tesla eliminated a newly formed marketing team of about 40 employees as part of its global layoffs, Bloomberg reported on Monday morning. On X, Elon Musk said the ads created by the team were “far too generic” adding that they would apply to “any car”.
Exactly. The ads were far too generic – could’ve been any car.
The team was led by Alexander Ingram who joined Tesla in August 2019 as Communication lead for Automotive. After a few different roles connected with content and social media, Ingram was promoted last December to Senior Manager of Global Growth Content. In the new role, he was leading a global team of creatives focused on Tesla's first ads, as well as social media.
Ingram put out some excellent behind-the-scenes videos on Tesla’s technological advancements such as the one below explaining Tesla’s single casting.
Tesla’s Advertisement Strategy
At Tesla’s 2023 annual meeting of shareholders, Elon Musk said that the company would “try a little advertising and see how it goes”. Since then, Tesla ads have been seen in Google search results and on YouTube.
In Tesla’s proxy statement filed last week, it is seen that the automaker has spent around $200,000 on X-advertising through February 2024.
“As part of a multi-platform advertising campaign, Tesla also directly or indirectly purchased advertising on X, which totaled approximately $0.2 million through February 2024”
Bloomberg’s source added that Tesla still has a smaller marketing team in Europe.
Tesla shared on X that it’s ending its current referral program globally by the end of April. It’ll be replaced by a new one, but that is still “a few months away”, according to CEO Elon Musk.
When Musk was asked if the current credits would be lost, Musk responded by saying “No, just that new credits would not be earned until we launch a future referral program.” That means there’ll be a gap of a couple of months when owners will not be able to earn referral credits.
Tesla was always famous for relying on its community to promote its vehicles rather than spending millions (or even billions) in ad campaigns.
Through Tesla’s referral program — which started back in 2015— customers have been earning referral credits by having friends use their referral link when ordering a Tesla product or taking their first demo drive. At the time, it started with a direct $1,000 prize for the referrer but later evolved to a more complex system with different tiers and points.
Prizes have changed a lot over the years
In its latest version, scheduled to end by the end of the month, Tesla models (S, X, and Y), along with Powerwall, solar panels, and solar roofs, are available for purchase using a referral link. In this version, owners can redeem credits from merchandise to software upgrades for their vehicles. They can even redeem credits for several months free of Premium Connectivity or FSD.
Our current referral program benefits will end after April 30 in all markets
Tesla’s first referral program was released in July 2015 where customers who referred new buyers would receive $1,000 for every new Tesla Model S delivered. For those who were able to accrue 5 or 10 referrals for the US automaker, Tesla raised the bar and offered invitations to the opening of its Giga Factories or even a fully loaded Model X.
Over the first 2 years, Tesla significantly increased the value of the prizes and even offered free or discounted Roadsters with enough referrals. However, in 2019, Elon Musk decided to stop amid cost concerns.
The referral program was re-launched in late 2019 offering new buyers free supercharging for a period of time, FSD access, premium connectivity, or $500 off a new vehicle.
What’s Next
Given the considerable gap of “a few months” between the current program and the next one, it is expected that Tesla will bring a new structure with updated awards focused on minimizing Tesla’s cost while increasing the brand’s awareness.
TeslaFi logs your drives and charging sessions, letting you keep a log of your vehice's activity. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. Visit their site and see everything they have to offer!
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
The official Tesla app only notifies you if your car is broken into. By installing Sentry Pro on your phone, you will be notified for all Sentry Mode events. Stay connected and avoid potential surprises by receiving notifications. Stop constantly checking the cameras to ensure safety. Check only when necessary, save battery and get peace of mind. Get a 7 day free trial here!
Stay organized, connected, and stylish with Cyberbackpack — the #1 backpack, luggage & travel accessories for Tesla owners. We highly recommend checking them out if you commute or travel and would like a backpack or luggage that is sleek, secure and durable. View their products page and see everything they have to offer!
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