You can now order a Tesla directly from the Tesla app

By Kevin Armstrong
You can now buy a new Tesla directly from the Tesla app
You can now buy a new Tesla directly from the Tesla app
Not a Tesla App

Want to buy a Tesla? There's an app for that. Sorry, but the old catchphrase still rings true. Apple introduced us to the world of Apps in 2009 with a marketing campaign around that slogan. The commercial also said there is an app for just about anything. Fast forward 13 years, and you can add buying a Tesla to the list.

For a company that has never spent a dime on advertising, its marketing continues to dominate. When Tesla announced that it would allow non-Teslas access to its vast Supercharger network, it also gave thousands of electric vehicle owners a reason to download the company's app. That allows Tesla access to countless warm leads. These people already have EVs and now have Tesla's logo on their phones. They will have to open the app to use the charging station, and while waiting, maybe they want to look at the other features in the app. Until recently, you could buy a hat, a shirt or a mug, but now you can buy a Tesla.

Tesla pushed out a server-side update that includes a new button that simply says Order Now, Shop for a new car. It's that easy. The Four Ps are popular marketing methods, product, price, place and promotion.

This small addition to the app hits every P. The product speaks for itself as a trailblazer in the EV sector. The price is market tested, and clearly, it's right because the vehicles are in high demand. The place is how you get your product in front of buyers, well, this app is right in the buyer's hands. Promotion is how the product is advertised. For this, all people have to do is look around at the charging station and all the Teslas there while enjoying one of the more than 35,000 Supercharger stations.

Not only is Tesla getting electric vehicle owners to consider its product, but the company also has direct access to its existing fans. Perhaps you are sitting there with your Model 3 and spot a shiny red Model Y with turbine rims. Maybe you want that model next time you are in the market. You think, I'll look it up when I get home. Now you can look it up right there on the spot. With just one tap, you're on to the model and down the rabbit hole.

The process is the same as the website with its incredibly simplified buying process. After you pick the model, you choose the exterior color and the wheels, then it's the interior color and your choice if you want Enhanced Autopilot and Full Self Driving. It's remarkably simple and oh, so easy to order, almost too easy!

Tesla Cybertruck to Receive Charging Improvements in Upcoming Update

By Karan Singh
Not a Tesla App

Former Tesla VP of Powertrain and Energy Drew Baglino previously mentioned that Cybertruck would be receiving charging improvements soon.

Wes Morrill, Tesla’s Cybertruck lead engineer, recently reposted Baglino’s comments on the charge speed update on June 16th and mentioned that it would be coming soon via OTA.

Charging Improvements

The 4680 cell has seen some difficulties in its charge curve, similar to Tesla’s other vehicles that have been deployed with the 4680. Tesla has alluded to difficulties in the manufacturing curve previously, and also with engineering improvements to the new cell standard, and eventually stopped manufacturing the Model Y with the 4680 cells.

However, this is the first time that Tesla has begun to deploy major improvements to the 4680 cell. It appears the improvements will allow up to 154 miles to be recovered in 15 minutes, which is approximately a 30% improvement to current charge rates.

We’re hoping that these improvements to the 4680 will also translate to older Model Y vehicles that have 4680 cells, which will be key to the owners of these vehicles. 4680 production is currently mainly focused on Powerwall, Megapack, and Cybertruck – with Semi not using 4680 yet.

Tesla Model 3 Long Range Now Eligible for $7.5K Tax Credit

By Karan Singh
Not a Tesla App

In the US, the Model 3 Long Range has now become fully eligible for the $7,500 federal tax credit for EVs.

Federal Tax Credit

The federal tax credit is up to $7,500 USD off at the point of sale, which applies to EVs with batteries originating from the United States. The Model 3 Performance was launched with the EV tax credit, which meant that until now, it was cheaper to purchase than the Model 3 Long Range.

Interestingly, after this change, the Model 3 Long Range is only $1,000 USD more expensive than the Model 3 Rear Wheel Drive, as the RWD model is not eligible for the credit. The LFP batteries in the RWD model are from CATL in China, and thus mark it as ineligible.

At $40,000 USD, the Model 3 Long Range is now an even better deal than before – and is nearly $7,500 less (the amount of the credit), than the average new car in the United States.

Canadian EV Credits

In Canada, Tesla dropped the Model 3 RWD price by $1,000 CAD, in response to the province of  British Colombia reducing the upper limit of their EV credit MSRP range. This means that the Model 3 RWD is the only Tesla vehicle that is covered under the new BC rebate – which is one of the few provincial rebates still left standing.

Sadly, as a result of this change, and due to a weird classification gimmick, the Model Y is considered a sedan by the Government of BC and is completely ineligible for the additional rebates – but the $5,000 federal EV rebate still applies.

Tesla vehicles accounted for 80% of federal EV rebate applications in Canada in 2023, marking a net increase since last year at 60%.

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