Tesla launched its adaptive headlights for vehicles with matrix headlights in software update 2024.2. However, the launch excluded North America, where the regulations for adaptive headlights differ from those in Europe.
While Transport Canada has approved adaptive headlight use since 2018, NHTSA has lagged behind considerably, with regulation approval only coming last year. While other manufacturers like Rivian have already launched adaptive headlights in the United States, Tesla is still working on their implementation. The good news is that it looks like Tesla is finally close to completing its implementation of the feature and all recent vehicles will be supported in a software update soon.
Lars Moravy, VP of Vehicle Engineering at Tesla, confirmed on X that adaptive headlight functionality is around the corner for North America. Tesla has already added some changes for matrix headlights with update 2024.20 in North America, but the changes are very subtle.
Adaptive Headlights
@DBurkland
Matrix headlights are able to independently control their LEDs to adapt to the light distribution pattern based on traffic conditions and road curvature. That means you can selectively brighten, dim, activate, or deactivate specific pixels in the matrix array to form dark or light areas in the headlight pattern.
Effectively, you can have perfect high beams while not dazzling drivers or pedestrians in front of your vehicle. Essentially, as oncoming traffic or traffic ahead of you is recognized, the matrix array will track them and blot out the light that would be landing on their vehicle.
How to Tell If You Have Matrix Headlights
To check if your Tesla has matrix headlights, examine the outer edge of the headlight. If there’s a prominent, round projector dome (see the image below), your headlights are likely matrix. If this dome is absent, you have standard, non-matrix headlights.
Another way to confirm is to run a stock light show while parked facing a wall; if the Tesla logo appears in letters, matrix headlights are installed. In general, all Teslas produced after January 2023 come with matrix headlights, while models built between December 2021 and early 2023 may have them, depending on the availability of parts and your region.
Matrix headlights have a circular dome projector on the outer edge
Not a Tesla App
Release Date
Tesla has been developing support for adaptive headlights for North America for some time now. Lars has commented on Tesla’s work on bringing the feature to North America before, but his latest “almost there” comment suggests Tesla is close to releasing the feature. Lars’ previous comment on matrix headlight support was in March of this year, where it complimented the work of the Tesla team in rolling it out to Europe and said that more regions and features will follow as Tesla gets the necessary certifications.
Tesla has various headlight designs, and the implementation could be different depending on the model, so not all models may receive support at the same time. Given Tesla’s most popular vehicles, we may see this added to the Model 3 and Model Y before the Model S, Model X, and the new Model 3.
The addition of adaptive headlights is a huge safety feature and one that will also have a positive effect on safety ratings, so expect Tesla to prioritize this feature over others. Given the timing, we may even see this as part of Tesla’s upcoming holiday update.
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Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.
This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.
Understanding the Refusal
A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns.
If Tesla’s response satisfies the examiner, the trademark could be granted.
While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle.
Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.
Separate Application for Ride-Hailing
Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”
Why This Matters
Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.
If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.
The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.
The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.
Cybercab and Robovan/Robobus Trademarks
While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”
Why Didn’t Tesla Do This Years Ago?
Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.
We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.
Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.
Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.
One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.
Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.
Tesla Service’s new AI Agent detects comms delays, monitors sentiment, & auto-escalates to leaders. Starts tomorrow at 10 pilot locations. In 2 weeks, type “Escalate” in ‘message center’ to reach managers. Guardrails in place to prevent abuse. We’ll keep improving!
At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:
Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.
Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.
Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.
Customer Escalation Requests
Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.
Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.
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