Tesla has enabled adaptive headlights for the new Model 3
Tesla has introduced adaptive headlights to its new Model 3. This feature is part of the latest software update, version 2024.2, which has been released to Tesla employees.
Update: We now have our first video of the new adaptive high beams in action. X user m.jr.88 posted a video (below) of his new Model 3 with update 2024.2 that enables the new adaptive high beams feature. If you pay close attention to the video, you can see the high beams dim and brighten in certain areas.
Adaptive Headlights vs Matrix Headlights
A recent leak of European documents revealed that Tesla was getting ready to enable the adaptive headlights in the new Model 3. Matrix headlights, which feature many LEDs that can be turned on and off individually, let the vehicle manufacturers light or dim certain portions of the road, resulting in high beams being on longer and leading to better visibility. However, the new Model 3 appears to have a slightly different implementation than Tesla’s previous matrix headlights, although it’s not immediately clear how or why. Tesla is using the term adaptive headlights in the new Model 3 instead of matrix headlights.
Tesla’s previous matrix headlights could feature more LEDs, as evidenced by their special effects like projecting the Tesla logo during light shows (video below). The new adaptive headlights could have fewer pixels to turn on and off, which may lead to an easier implementation.
Software Update 2024.2
Tesla’s 2024.2 update enables the adaptive headlights on the new Model 3 according to German user dracon on the TFF Forum. At this point though, it’s not clear which regions will receive the new adaptive headlights support. Tesla will sometimes only enable bigger changes in specific regions before making them available world wide. Due to the amount of regulations around headlights, there could restrictions on where Tesla can enable their implementation of adaptive headlights.
The release notes (translated from German), state that “The high beams now adjust to reduce glare for other drivers and cyclists.”
“By detecting other road users and selectively dimming individual pixels of the headlights, the high beams can remain on longer, enabling better visibility at night.”
“To turn it on, go to Lighting > Adaptive High Beam in your vehicle settings.”
The 2024.2 also adds security improvements according to the release notes.
No Matrix Headlight Support Yet
In December 2023, Tesla received approval from European authorities to utilize adaptive headlights on the new Model 3. It appears that this will be exclusive for the new Model 3 for now. We confirmed that this update, was has been released in various regions, has not enabled matrix headlight support on a vehicle that includes them.
Tesla started added matrix headlights to some of their vehicles in 2021, but the functionality has yet to be enabled. In May 2023, Tesla added matrix headlights to the Model X, so it appears that they still plan to enable support for this headlights at some point in the future, at least as of mid-2023.
As the first deliveries of the Highland Model 3 are expected in North America this month, whether the adaptive headlights will be included in these vehicles remains to be seen.
Here is the kicker: I thought highland does NOT have Matrix LED lights. From the images I can see I do not see a projector lens. Might be a reflector-projector combination with a hidden lens to have a smaller appearance.
Tesla's reintroduction of the Model 3 Performance continues to inch closer, and just like the refreshed Model 3 and the Cybertruck, every peek gives us some more hints and builds more excitement. A recent observation of a partially covered Tesla Model 3 Performance prototype revealed the new Sport seats designed for improved comfort.
Posted on X by Nic Cruz Patane, the upgraded Model 3 Performance was sighted in Santa Monica, where the vehicle's engineering prototype displayed minimal window tinting, offering a sneak peek at the vehicle's improved seating. The Sport seats, resembling dedicated racing bucket seats, significantly depart from the current Model 3 seating options.
Sport Seats Coming to Other Models?
Tesla's initiative to incorporate Sport seats into the Model 3 Performance hints at broader plans to equip its high-performance models, including the Model S Plaid, Model X Plaid, and Model Y Performance, with similar seating options. This move will elevate the driving experience across Tesla's performance vehicle range.
These seats were also spotted a few weeks ago by enthusiast Fidel Grandez. Initially thought to be designated for the Model S Plaid, these Sport seats have found their rightful place in the Model 3 Performance, aligning with Tesla's vision for a performance-focused yet more affordable electric sedan.
New Wheels and Front Lip
In addition to the seats, the Model 3 Performance is rumored to showcase a suite of enhancements. Another angle gives a little bit of an outline of the new front lower splitter. Other aesthetic and functional upgrades include "Warp" 20-inch wheels, advanced braking systems, and revised suspension components.
Tesla has been testing the Model 3 Performance prototypes for a few months, signaling that initial production could be underway in North America. This step is crucial as Tesla aims to reintroduce the Performance trim to the market, having temporarily removed it from their lineup. The reintroduction is timely, considering the evolving landscape of EV incentives in the United States. While the official launch date remains under wraps, anticipation builds for the Model 3 Performance's debut, expected in the first half of 2024.
Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.
The Power of Celebrity Influence
Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.
Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.
The Celebrity Cybertruck list is growing
Pharrell, Lady Gaga, Jay Leno, and now Kim Kardashian.
Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.
Sustainability Meets Style
Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.
In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.
Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.
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