Tesla Is Ready To Enable Adaptive Headlights in the New Model 3 According to New Document

By Kevin Armstrong
Tesla appears ready to enable the matrix headlights in the new Model 3
Tesla appears ready to enable the matrix headlights in the new Model 3

According to a new document, it appears that Tesla is finally preparing to introduce support for adaptive headlights. However, it looks like support may be limited to the upgraded Model 3, at least initially.

Support for Matrix Headlights?

The documents from European certifications, dated November 8, 2023, indicate the upcoming addition of "Adaptive Main Beam" headlights for the new Model 3, which is expected through an over-the-air software update. This revelation, initially shared by @eivissacopter (via DriveTeslaCanada), suggests that older models like the original Model 3 and current Model Y may not receive this update despite some of them having matrix headlights.

Update: It’s not completely clear whether the new Model 3 contains full matrix headlights like some other models or if they simply have an adaptive beam.

There's also no mention of Tesla's Model S and Model X getting support even though they now have matrix headlights as well.

European document reveals Tesla is adding matrix headlight support
European document reveals Tesla is adding matrix headlight support
eivissacopter

The decision to initially limit this feature to the upgraded Model 3 is interesting. There’s no reason to believe this feature won’t eventually be added to other Tesla models that include matrix headlights, but the documents specifically mention the new Model 3 and its adaptive headlights. It should be noted that Tesla likes to test new software with a small segment of owners initially, however, the new Model 3 does feature new headlights. So it’s not clear if this is a software strategy or if there are changes in the new Model 3’s headlights that allow Tesla to finally enable them in Europe.

What Are Matrix Headlights?

Matrix headlights, also known as adaptive headlights, are an advanced automotive lighting technology designed to improve nighttime driving safety and visibility. They consist of multiple LED elements or individual light sources that can be controlled independently. This fine control allows the system to adapt the light distribution pattern based on factors such as traffic conditions, road curvature, and the presence of other vehicles.

Matrix headlights let your car turn on and off individual LEDs
Matrix headlights let your car turn on and off individual LEDs
Lighting Manufacturer

The primary benefit of matrix headlights is their ability to selectively dim or deactivate specific LED elements to create "shadows" or dark areas in the beam pattern. This helps avoid dazzling oncoming drivers or those in front of the vehicle while maintaining optimal illumination of the road ahead. For example, when an oncoming vehicle is detected, the system will adjust the light pattern to prevent the high beams from shining directly into the other driver's eyes. The rest of the road, however, remains well-lit, ensuring clear visibility for the driver.

Varying Standards Globally

Globally, the rollout of these adaptive headlights will be subject to varying automotive regulations. Different countries have different standards for automotive lighting, and Tesla will need to navigate these as they introduce and expand the feature's availability. The European certification is crucial, as Europe often has more stringent automotive standards, potentially making it easier to introduce the feature in other markets afterward.

Customer Response

Adaptive headlights, a feature in luxury vehicles for some time, are now becoming more mainstream. This technology's primary benefit is safety. By dynamically adjusting the light beam according to steering input and its surroundings, these headlights significantly enhance night-time visibility and reduce the risk of accidents on curvy roads.

Customer response to this development will be critical. While some Tesla owners might be disappointed that their existing vehicles won't initially receive this feature, new buyers will likely find it a compelling addition. This dynamic could influence customer loyalty and brand perception, factors Tesla must manage carefully.

New Model 3 Performance, Racing-Inspired Seats Revealed, a Glimpse of the Front Splitter

By Kevin Armstrong
X/Nic Cruz Patane
X/Nic Cruz Patane

Tesla's reintroduction of the Model 3 Performance continues to inch closer, and just like the refreshed Model 3 and the Cybertruck, every peek gives us some more hints and builds more excitement. A recent observation of a partially covered Tesla Model 3 Performance prototype revealed the new Sport seats designed for improved comfort.

Posted on X by Nic Cruz Patane, the upgraded Model 3 Performance was sighted in Santa Monica, where the vehicle's engineering prototype displayed minimal window tinting, offering a sneak peek at the vehicle's improved seating. The Sport seats, resembling dedicated racing bucket seats, significantly depart from the current Model 3 seating options.

Sport Seats Coming to Other Models?

Tesla's initiative to incorporate Sport seats into the Model 3 Performance hints at broader plans to equip its high-performance models, including the Model S Plaid, Model X Plaid, and Model Y Performance, with similar seating options. This move will elevate the driving experience across Tesla's performance vehicle range.

These seats were also spotted a few weeks ago by enthusiast Fidel Grandez. Initially thought to be designated for the Model S Plaid, these Sport seats have found their rightful place in the Model 3 Performance, aligning with Tesla's vision for a performance-focused yet more affordable electric sedan.

New Wheels and Front Lip

In addition to the seats, the Model 3 Performance is rumored to showcase a suite of enhancements. Another angle gives a little bit of an outline of the new front lower splitter. Other aesthetic and functional upgrades include "Warp" 20-inch wheels, advanced braking systems, and revised suspension components.

Tesla has been testing the Model 3 Performance prototypes for a few months, signaling that initial production could be underway in North America. This step is crucial as Tesla aims to reintroduce the Performance trim to the market, having temporarily removed it from their lineup. The reintroduction is timely, considering the evolving landscape of EV incentives in the United States. While the official launch date remains under wraps, anticipation builds for the Model 3 Performance's debut, expected in the first half of 2024.

Cool Carpool Mom: How Kim Kardashian's Cybertruck Ride Benefits Tesla

By Kevin Armstrong
Instagram/Kim Kardashian
Instagram/Kim Kardashian

Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.

The Power of Celebrity Influence

Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.

Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.

Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.

Sustainability Meets Style

Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.

In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.

Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.

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