Tesla’s logo is iconic – it’s a T, with the text “T E S L A” below it. However, it hasn’t always looked the same, and it does have a deeper meaning than just T representing the first letter.
So, let’s look at Tesla’s logo.
Meaning of the Tesla Logo
We’ll start with what the Tesla logo represents. As Elon Musk put it, the T is like the cross-section of an electric motor, similar to how SpaceX’s logo is like the trajectory of a rocket.
The outer line on top of the T represents the stator of the electric motor – the stationary component that contains the windings and generates a rotating magnetic field when current is applied to it. The lower section of the logo is one of the poles of the rotor, the moving component that is also wound with wire, forming a magnetic pole.
All together, putting the rotor and stator together is how Tesla’s EVs generate their movement and the basics behind how Nikola Tesla put together the first induction motor. The first induction motor was created in 1887, and Tesla the company is named after Nikola Tesla, the inventor of the electric motor.
Tesla’s fairly minimalist logo also aligns with its minimalist approach to things. No part is the best part, and a minimalist interior is the best interior.
Evolution of the Tesla Logo
Tesla's logo has evolved since its 2009 version
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Tesla’s logo hasn’t always been the same. The original logo, back when the company was known as Tesla Motors, had the Tesla “T” inside of a shield emblem, representing safety. The word “Tesla” was also part of the logo and displayed within the shield.
In 2017, Tesla Motors simplified its name to just Tesla. At the same time, they redesigned their logo. Like the company’s name, the logo was also simplified. The shield was removed and the word Tesla moved to the bottom of the T. In 2017, Tesla also transitioned to using red in its logo, instead of the previous gray/black color combination.
The current Tesla logo we see today is a revision of the logo unveiled in 2017. The curve at the top of the logo is now more pronounced, the indent on the T is larger and the “T” is a little slimmer.
Tesla's old shield logo and font
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Other Great Logos
Although Tesla doesn’t receive a lot of recognition for its creative logo, it’s a simple, creative logo with a deeper meaning that sits right up there with other great logos like those from the Pittsburgh Zoo, Black Cat and Sony VAIO (photo below) and others.
Today, Tesla’s simplistic logo also matches its philosophy of minimalism and simplistic approaches to solving difficult problems, such as solving full self-driving with a vision-only approach.
The creative logos from Pittsburgh Zoo, Sony VAIO and Black Cat.
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With the first Tesla Robotaxi rides starting shortly for early access users in Austin, Tesla has published a detailed set of rules for its first passengers.
They outline everything from who can ride to how you can behave in a car with no driver, and are designed to ensure safety. Tesla is using a safety monitor during the initial rollout phases, so the front passenger seat will not be available for customers.
Who Can Ride
Tesla has laid out clear guidelines on who is eligible to be a passenger, as well as some expected in-car conduct.
You must be at least 18 years old to book a ride and to ride alone. Riders are permitted to bring one guest, provided that the guest is also over the age of 18. You cannot book a ride for another person; the account holder must be present for the entire trip.
That’s all pretty straightforward, and we expect Tesla to relax some of the rules in the coming months. That means that once the safety monitor is gone, the number could increase to three or four.
How to Behave
All passengers must remain seated with their seatbelts fastened for the entire duration of the ride. There is a strict prohibition on smoking, vaping, or consuming alcohol or other drugs inside the vehicle.
Riders are also asked to be courteous and leave the Robotaxi in the same condition as they found it. Those who damage or dirty the vehicle may be charged an additional, currently unspecified fee after the ride.
Hands Off: Driverless Vehicle
This is where the rules get a bit more interesting, focusing on the unique fact that the Model Ys that Tesla is using still have driver controls.
Riders are prohibited from sitting in the front-left driver’s seat. Additionally, riders must not tamper with, modify, or attempt to physically manipulate any vehicle equipment, including the steering wheel and pedals.
Interestingly, Tesla also has a rule on reverse-engineering and intellectual property protection. While photos and videos of the experience are permitted, riders are prohibited from bringing onboard instruments or equipment intended to record, measure, or conduct surveillance on Robotaxi.
Service Animal Exception
For riders with disabilities, Tesla has outlined a specific policy. Only small service animals that are trained to work or perform tasks are permitted in the vehicle. No other pets are allowed.
However, riders are not required to provide proof; however, support may ask you to confirm that the animal is required due to a disability and what task it is trained to perform.
At this point, we’re not sure whether Tesla will allow non-service animals in its Robotaxi Network in the near future. It would make sense if they did - many people travel with their pets, or need to take them from one location to another - but for now, only service animals will be allowed.
Tesla is definitely taking a safety-first approach in the initial launch, and with the presence of the Safety Monitor, they’re being very cautious. There is a long way to go before the average person becomes comfortable with an autonomous vehicle with no one in the driver’s seat, and building public trust is a good first step.
After several sets of spy shots showing camouflaged prototypes, the new Model Y Performance has finally broken cover in the German Alps. The performance variant was finally spotted completely undisguised and driving on public roads.
The video, captured by Nextmove on YouTube, gives us a great look at some differentiating features of the Performance variant.
Performance Model Aerodynamics
The new video confirms that the Model Y Performance model will receive a unique and more aggressive aerodynamics package. Clearly visible in the video is a new rear diffuser on the lower bumper, which is much more pronounced than the one on the standard Model Y.
Also confirmed is the longer, carbon fiber spoiler on the liftgate. Tesla is sticking with the carbon fiber look for its Performance variants, and this one in particular appears to be longer than the one on the original Model Y Performance.
New Badge & Wheels
Carscoops
For the first time, on what is likely a production-intent vehicle, we can make out a blurry shot of what appears to be a performance badge on the right side of the trunk. While the exact details are hard to make out, it appears to be a new icon in orange or red, similar in design to the Model 3 Performance Ludicrous badging.
The vehicle is also sporting the same new Performance wheels that were previously seen on the prototype, making the rounds on the Nürburgring. These unique wheels appear to be exclusive to the Performance variant, and look like they’re the first staggered option for the new Model Y.
Launch Soon
The appearance of a fully uncovered vehicle driving on public roads is typically one of the final stages for Tesla before it launches a new vehicle. We saw this with the lightly refreshed Model S and Model X just recently. While the key visual differentiators are all but confirmed, we’re still waiting on the most important parts: the official 0-60 mph time and details on the updated dynamics. It’s clear Tesla has some engineering magic working behind the scenes, and we can't wait to see the final results.
