Tesla's Logo: Its Hidden Meaning and Evolution Over Time

The meaning of the Tesla logo

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Tesla’s logo is iconic – it’s a T, with the text “T E S L A” below it. However, it hasn’t always looked the same, and it does have a deeper meaning than just T representing the first letter.

So, let’s look at Tesla’s logo.

Meaning of the Tesla Logo

We’ll start with what the Tesla logo represents. As Elon Musk put it, the T is like the cross-section of an electric motor, similar to how SpaceX’s logo is like the trajectory of a rocket.

The outer line on top of the T represents the stator of the electric motor – the stationary component that contains the windings and generates a rotating magnetic field when current is applied to it. The lower section of the logo is one of the poles of the rotor, the moving component that is also wound with wire, forming a magnetic pole.

All together, putting the rotor and stator together is how Tesla’s EVs generate their movement and the basics behind how Nikola Tesla put together the first induction motor. The first induction motor was created in 1887, and Tesla the company is named after Nikola Tesla, the inventor of the electric motor.

Tesla’s fairly minimalist logo also aligns with its minimalist approach to things. No part is the best part, and a minimalist interior is the best interior.

Evolution of the Tesla Logo

Tesla's logo has evolved since its 2009 version

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Tesla’s logo hasn’t always been the same. The original logo, back when the company was known as Tesla Motors, had the Tesla “T” inside of a shield emblem, representing safety. The word “Tesla” was also part of the logo and displayed within the shield.

In 2017, Tesla Motors simplified its name to just Tesla. At the same time, they redesigned their logo. Like the company’s name, the logo was also simplified. The shield was removed and the word Tesla moved to the bottom of the T. In 2017, Tesla also transitioned to using red in its logo, instead of the previous gray/black color combination.

The current Tesla logo we see today is a revision of the logo unveiled in 2017. The curve at the top of the logo is now more pronounced, the indent on the T is larger and the “T” is a little slimmer.

Tesla's old shield logo and font

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Other Great Logos

Although Tesla doesn’t receive a lot of recognition for its creative logo, it’s a simple, creative logo with a deeper meaning that sits right up there with other great logos like those from the Pittsburgh Zoo, Black Cat and Sony VAIO (photo below) and others.

Today, Tesla’s simplistic logo also matches its philosophy of minimalism and simplistic approaches to solving difficult problems, such as solving full self-driving with a vision-only approach.

The creative logos from Pittsburgh Zoo, Sony VAIO and Black Cat.

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Tesla Updates Santa Mode & Rainbow Road to Use Ambient Lighting and Updates SteamOS [VIDEO]

Flo / Roberto Bonato

While Tesla’s 2024 Holiday Update brought many new features, including Apple Watch Support, Cross Traffic Alerts, Weather Overlays, Search Along Route, and others, there are also several smaller items in this update that didn’t get much attention.

Ambient Lighting Now Affects Easter Eggs

The 2024+ Model 3 and Cybertruck both come equipped with ambient lighting, and Tesla is now taking advantage of this custom lighting feature by incorporating it into several easter eggs.

Rainbow Road: If you head over to Apps > ToyBox > Rainbow Road, you’ll find a new option available that allows the ambient lighting in the vehicle to also change shades while Rainbow Road is active. The Rainbow Road easter egg is a tribute to the iconic course course in Nintendo’s Mario Kart.

Check out the feature in action below:

🇮🇹 Con l’aggiornamento di Natale, quando attiviamo la pista arcobaleno, anche i LED interni diventeranno arcobaleno. Questa è una novità non documentata, scovata da un utente di TESLERS (chiaramente riguarda le Model 3 Highland)

🇺🇸 UNDOCUMENTED CHANGE: With the Holiday update,… pic.twitter.com/xyocOIrWfX

— 𝗧𝗘𝗦𝗟𝗘𝗥𝗦 (@TeslersOfficial) December 8, 2024

Santa Mode: Just in time for Christmas, Tesla has improved Santa Mode by cycling the ambient lighting between Christmas colors. Similar to Rainbow Road, the use of ambient lighting for the easter egg is optional and can be enabled under Apps > ToyBox > Santa Mode.

When using Santa Mode with ambient lighting turned on, the lights will cycle just between Christmas colors, red, green and white, instead of the full rainbow. There’s a video of the feature below:

Yup and in Santa Mode it cycles between red white and green pic.twitter.com/HVQUlfUyze

— Roberto Bonato (@BonatoRoberto) December 9, 2024

Update: It looks like it affects other Easter eggs as well, such as turning orange when using Romance mode.

SteamOS (Beta) Update

The Model S and Model X vehicles that support Steam gaming are receiving a Steam app update in the holiday update as well. This update could end up being very interesting, but for now Tesla says that the SteamOS, which also runs on Valve’s Steam Deck has been updated to version 3.6.

Valve outlines a wide range of fixes and improvements in their release notes for version 3.6, but Tesla simply states that the OS update includes performance enhancements and improved game compatibility.

The SteamOS hasn’t been updated on the Model S and X for quite a while, so we believe there may be more to this besides performance improvements and fixes. We’ll be looking to share some insights into this in the near future.

So, there you have it—three new features in the Holiday update that have mostly gone under the radar. While they may not apply to everyone, there are plenty of other cool features in the Holiday Update, like the arrival of Dynamic Road Closure Routing and Nearby Parking, that are coming to every vehicle, so go check out the full release notes.

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New Report Offers Specs & Price for Tesla's Upcoming Next-Gen Model

A concept of Tesla's 'Model Q'

@DominicBRNKMN on X

At the 2023 Q3 Earnings Call, Tesla provided an update on its next-generation model, what many are referring to as the “Model 2” or “Model Q.” Although the actual model name is yet to be determined, it is known internally as Redwood.

During the 2024 Shareholder Meeting, Musk again mentioned the upcoming model, saying that Tesla is working on new products, including a more affordable vehicle and a larger SUV.

While we know the next-gen vehicle is aimed at the $25k to $30k USD market, we now have some new information thanks to a new report out of China.

Launch & Price

According to the Chinese outlet CNMO Technology News (Sina Finance), Travis Axelrod, Tesla’s Head of Investor Relations, announced plans to launch a new model. Axelrod shared this update while addressing senior corporate investors at an investor conference hosted by Deutsche Bank on December 5, 2024.

The goal of Project Redwood, internally dubbed “Model Q” by Deutsche Bank, is to achieve a post-subsidy price of under $30,000 USD. With the Federal EV Rebate potentially expiring next year, this suggests that the Model Q’s starting price will be around $30,000 USD. For comparison, the Model 3 currently starts at $42,490 in the U.S.

We previously reported that Tesla has already been speaking to suppliers and is looking to begin volume production of the vehicle sometime around June 2025. Of course, prototyping is still necessary, but we haven’t seen any signs of Tesla testing a new vehicle since spotting the Cybercab on the streets ahead of We, Robot.

Specs

The Model Q will supposedly be about 15% smaller and 30% lighter than the Model 3, with an approximate length of 3,988mm, or 157 inches. For scale, the Mini is 157 inches, while the Model 3 is 185 inches, so it’s fairly compact.

The battery will also be smaller to match the vehicle’s smaller size as Tesla tries to reduce the vehicle’s price while maintaining a similar range as its other vehicles. Tesla is expected to offer two models—a single-motor RWD model and a Long-Range Dual-Motor AWD variant.

The lower trim level will include a 53 kWh lithium iron phosphate (LFP) battery, while the AWD version is expected to include a 75 kWh LFP battery. The report says that the vehicle will be able to travel up to 500 km (310 miles) on a single charge, but it’s not clear whether this will be for the more efficient RWD version or the AWD variant.

Given the vehicle’s weight reduction compared to the Model 3, this type of range is likely for the lower trim level.

There’s no news yet on the price of the AWD version, but we expect it to be about $5,000 more expensive than the RWD variant.

Once the vehicle ramps up in production, Tesla intends to produce about 10,000 of these per week globally or about 500,000 per year. As Tesla mentioned during one of their previous earnings calls, this next-gen vehicle will be built using Tesla’s current assembly lines with minimal changes. This should allow for a smoother and more predictable production ramp. While Tesla still plans to use its new unboxed assembly process, it’s now saving it for the robotaxi.

Project Juniper

One of the items that came up during the investor conference was Tesla’s Project Juniper—the Model Y refresh. Juniper has already had a few leaks, including some images and information that mention a return to the 7-seat, 3-row format—at least in China. 

We’re expecting Juniper to launch early next year, as production has supposedly already begun at Giga Shanghai, at least on a limited prototyping basis. If the rollout matches the Model 3 Highland refresh, we’ll see Juniper arrive in China first and then make its way to North America and Europe by the end of 2025. The performance variants should launch in early 2026, after the standard models.

If you’re excited about Juniper, so are we! Check out our wishlist of features for Tesla’s Model Y refresh, and see everything we know so far.

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