Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.
The Power of Celebrity Influence
Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.
Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.
The Celebrity Cybertruck list is growing
Pharrell, Lady Gaga, Jay Leno, and now Kim Kardashian.
Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.
Sustainability Meets Style
Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.
In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.
Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.
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In a relatively surprising move, GM announced that it is realigning its autonomy strategy and prioritizing advanced driver assistance systems (ADAS) over fully autonomous vehicles.
GM is effectively closing Cruise (autonomous) and focusing on its Super Cruise (ADAS) feature. The engineering teams at Cruise will join the GM teams working on Super Cruise, effectively shuttering the fully autonomous vehicle business.
End of Cruise
GM cites that “an increasingly competitive robotaxi market” and “considerable time and resources” are required for scaling the business to a profitable level. Essentially - they’re unable to keep up with competitors at current funding and research levels, putting them further and further behind.
Cruise has been offering driverless rides in several cities, using HD mapping of cities alongside vehicles equipped with a dazzling array of over 40 sensors. That means that each cruise vehicle is essentially a massive investment and does not turn a profit while collecting data to work towards Autonomy.
Cruise has definitely been on the back burner for a while, and a quick glance at their website - since it's still up for now - shows the last time they officially released any sort of major news packet was back in 2019.
Competition is Killer
Their current direct competitor - Waymo, is funded by Google, which maintains a direct interest in ensuring they have a play in the AI and autonomy space.
Interestingly, this news comes just a month after Tesla’s We, Robot event, where they showed off the Cybercab and the Robotaxi network, as well as plans to begin deployment of the network and Unsupervised FSD sometime in 2025. Tesla is already in talks with some cities in California and Texas to launch Robotaxi in 2025.
GM Admits Tesla Has the Right Strategy
As part of the business call following the announcement, GM admitted that Tesla’s end-to-end and Vision-based approach towards autonomy is the right strategy. While they say Cruise started down that path, they’re putting aside their goals towards fully autonomous vehicles for now and focusing on introducing that tech in Super Cruise instead.
NEWS: GM just admitted that @Tesla’s end-to-end approach to autonomy is the right strategy.
“That’s where the industry is pivoting. Cruise had already started making headway down that path. We are moving to a foundation model and end-to-end approach going forward.” pic.twitter.com/ACs5SFKUc3
With GM now focusing on Super Cruise, they’ll put aside autonomy and instead focus solely on ADAS features to relieve driver stress and improve safety. While those are positive goals that will benefit all road users, full autonomy is really the key to removing the massive impact that vehicle accidents have on society today.
In addition, Super Cruise is extremely limited, cannot brake for traffic controls, and doesn’t work in adverse conditions - even rain. It can only function when lane markings are clear, there are no construction zones, and there is a functional web connection.
The final key to the picture is that the vehicle has to be on an HD-mapped and compatible highway - essentially locking Super Cruise to wherever GM has time to spend mapping, rather than being functional anywhere in a general sense, like FSD or Autopilot.
Others Impressed - Licensing FSD
Interestingly, some other manufacturers have also weighed into the demise of Cruise. BMW, in a now-deleted post, said that a demo of Tesla’s FSD is “very impressive.” There’s a distinct chance that BMW and other manufacturers are looking to see what Tesla does next.
BMW chimes in on a now-deleted post. The Internet is forever, BMW!
Not a Tesla App
It seems that FSD has caught their eyes after We, Robot - and that the demonstrations of FSD V13.2 online seem to be the pivot point. At the 2024 Shareholder Meeting earlier in the year, Elon shared the fact that several manufacturers had reached out, looking to understand what was required to license FSD from Tesla.
There is a good chance 2025 will be the year we’ll see announcements of the adoption of FSD by legacy manufacturers - similar to how we saw the surprise announcements of the adoption of the NACS charging standard.
One of the big undocumented changes in Tesla’s 2024 Holiday Update was the changes to the Energy app. While the Model S, Model X, and Cybertruck received the Consumption tab in the Energy app for the first time, the changes made for those models also carried over to Model 3 and Model Y.
The Consumption tab lets you view your vehicle’s consumption over recent trips as well as view projected range estimates based on historical usage, but it now offers different options.
Sadly, legacy Model S and Model X vehicles produced before the 2021 refresh still don’t have access to the Energy app at this time.
Energy App
Tesla’s Energy App previously let you view a lot of in-vehicle data on what is consuming energy and how to improve your energy consumption. It was previously refreshed in 2022 and brought Drive, Park, and Consumption tabs to help compare actual vehicle energy consumption versus what you’d expect from the EPA ratings.
The old Energy App's consumption page.
Not a Tesla App
Key Changes
The Energy App has seen a lot of changes - mostly in the name of simplicity and reducing confusion. Some changes reduce functionality, but others bring even more. All of these changes impact the Consumption tab - the Park and Drive sections are unchanged.
Distance
Previously, you were able to switch the graph on the Consumption tab to show the last 5, 15, or 30 miles. Instead, it is now a static display of the last 200 miles (or 300km). This means your last 200 miles of driving - whether it's a single trip or multiple trips. Your range prediction and energy usage are now based on 200 miles of driving instead of the previous selectable distance.
This allows for a more reasonable range prediction as small bursts of high-energy usage, such as time spent accelerating to highway speeds from an offramp, are now less of an impact and are instead averaged out by regular driving.
However, for those who love to take their Teslas to the track or tow regularly, this makes the consumption significantly less useful because you can no longer see your actual energy usage for the type of driving you’re doing. This could be fixed with a reset button or by adding the ability to select your distance — similar to before.
Projected Range and Average Wh/mi
Unfortunatley, the Instant Range button has been removed, and the graph is now locked on what was previously the Average Range. Essentially, you cannot view your real-time range based on current instantaneous consumption - but you can view the overall projected range.
Additionally, average Wh/mi and projected range are still displayed - but in different areas compared to before. The projected range is displayed on the center-left side of the graph, while the average Wh/mi is now displayed at the top of the screen.
Not a Tesla App
Compare Vs EPA
Another new feature is that the average range is now compared to the EPA estimated range in terms of wh/mi. You’ll be able to see whether your driving style and conditions put you over or under the EPA estimate in a pretty quick way, which is helpful.
This new comparison is located just under your average Wh/mi.
Small and minor adjustments to your driving style - like not taking off like an electric lightning bolt at every red light - will make a big difference to your range. Don’t worry - we know its hard, we love doing it too! Other things - such as driving downhill versus uphill, will have an impact that you can’t necessarily avoid unless you’re old enough that you went to school uphill both ways.
Color Changes / Regenerative Braking
In the previous Consumption view, energy used would be displayed in yellow, while energy gained through regenerative braking would be displayed in green. However, with this update, that has now changed. Anything below the vehicle’s rated range (the thicker horizontal line on the graph, will now be displayed in green, while any consumption above the vehicle’s EPA rating will now be displayed in yellow.
While this better matches the Drive tab of the Energy app, it now makes it much harder to view any energy gained via regenerative braking. Due to the long timeline (200 miles versus as short as 5 miles before), it’s now difficult to find any areas of regen since they’d be a smaller segment on the graph and are likely to be averaged out with regular driving.
The consistency of colors between the Drive and Consumption tabs is nice, but we’d still love a user-selectable distance for the x-axis and possibly a different color for regenerative braking.
Update: We’ve recently added this section to clarify that the y-axis is not mislabeled but that green now means better than expected efficiency instead of regen use.
Total Vehicle Consumption
The final new feature is a total vehicle consumption number at the bottom left, under the chart. It will tell you how much energy you’ve consumed over the distance you’ve driven so far. This is a convenient way of seeing exactly how much energy you’ve used.
Dynamic Y-Axis
The Y-axis in the Consumption tab is now dynamic—it expands and contracts automatically based on the driving data. We’ve seen it go from 400 Wh/mi to 800 Wh/mi. You likely need to be in a Model S Plaid or Cyberbeast with Launch Mode to see numbers much higher than that.
We’re sad to see the X-axis locked to 200 miles, but seeing total vehicle consumption and comparing average consumption against the rating is equally, if not even more, valuable.
Overall, the new and improved Consumption tab is simpler and doesn’t require user input. While it takes away some features, it makes it easier for drivers who may not use it regularly. The most important piece is the projected range, which is now easier to see and understand unless you're towing and need the historical usage erased because it’s now irrelevant to your current drive. Hopefully, Tesla will allow you to scrub the graph horizontally in the future, adding the ability for the user to adjust the X-axis dynamically.
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