Tesla has added Satin Abyss Blue to its collection of wrap colors
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In a move that combines aesthetic expansion with affordability, Tesla has not only introduced a new Paint Protection Film (PPF) color, Satin Abyss Blue, but also significantly slashed the prices of its wrap offerings. This new color joins a diverse palette, marking the eighth option in Tesla's PPF lineup.
Pricing Strategy: A Shift Towards Affordability
Originally launched in October 2023, Tesla's PPF wraps were initially priced between $7,500 and $8,000. Though reflective of the premium quality, this pricing was a significant investment for Tesla owners. Many believed the price was two to three times what a high-quality wrap costs at auto shops. Perhaps Telsa was testing the market as the price tag was slashed four months later to a more affordable range of $5,700 to $6,000.
The price adjustment may be a strategic decision to broaden the appeal of these wraps, making them a more feasible option for a larger segment of Tesla owners. However, the service is currently only available at two Tesla locations in California. The company would likely expand the service to other locations if the demand picks up due to the improved price point.
Current PPF Wrap Options and Pricing
The revised pricing structure now makes the following options more attainable:
Glacier Blue: $6,000
Forest Green: $6,000
Satin Rose Gold: $6,000
Slip Gray: $5,700
Satin Ceramic White: $5,700
Satin Stealth Black: $5,700
Crimson Red: $6,000
Clear Satin or Gloss: $5,000
Satin Abyss Blue: $6,000 (new addition)
The consistency in pricing across most colors, including the new Satin Abyss Blue, shows Tesla's approach to offering a uniform pricing strategy for its custom PPF options.
Benefits of Tesla's PPF Wraps
Tesla's PPF wraps are not just an aesthetic upgrade. They are a practical investment offering several benefits:
Self-Healing Technology: The urethane-based film is designed to recover from minor abrasions while maintaining a flawless appearance.
Enhanced Protection: Being twice as thick as typical vinyl wraps, Tesla's PPF offers superior safeguarding against scratches and environmental damage.
Eco-Friendly Choice: Aligning with Tesla's sustainability goals, these wraps are more environmentally friendly than traditional options.
While these colored PPF wraps are currently limited to the Model 3 and Model Y, there’s also the option of a black or white wrap available for the Cybertruck for $6,000. Meanwhile, a clear satin wrap for the Cybertruck runs $5,000, the same price as the Model 3/Y clear option.
The Cybertruck has been seen in various unique wraps
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There's growing excitement about the potential of wider color availability for the Cybertruck, which has appeared in several unique wraps. Tesla's wrapping service has the potential to enhance the customization options for owners, allowing their cars to stand out from other Teslas. The free color option, currently stealth gray, can sometimes result in a cluster of similar-looking Teslas at a particular location.
Tesla's decision to launch and expand its PPF range resonates with its strategy to offer more personalized options to its customers. This move parallels Tesla's initiatives in China, where the company already offers a wrapping service catering to customers' desires for a unique vehicle appearance.
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In Tesla software update 2024.32 and onwards, Tesla has made a big—and unexpected—change to how its vehicles handle power sockets. This change impacts every vehicle except the Cybertruck, where you can already adjust how power sockets are handled on a case-by-case basis.
Power Socket Change
This change to the power sockets means that in 2024.32, Tesla vehicles will have their 12v sockets and USB ports turned off while in Sentry Mode. Previously, while the car was awake or Sentry Mode was active, the 12v sockets in the rear of the vehicle and any of the USB ports would all remain powered.
Now, owners will no longer be able to operate devices that rely on these ports once the vehicle falls asleep. This change renders some accessories almost useless, such as vehicle fridges. Owners previously relied on Sentry Mode coming on when their vehicle was parked, which kept the fridge in the vehicle’s sub-trunk powered. This change will also prevent owners from using Sentry Mode to keep USB ports powered to charge laptops and other devices.
Until further changes are made, owners will have to use Camp Mode to keep 12v sockets and USB ports powered. However, Camp Mode leaves the vehicle unlocked, making it insecure and unsuitable for things like sub-trunk fridges.
Cybertruck Power Interface
Tesla may be planning to integrate the Outlets & Accessories menu from the Cybertruck into the rest of its vehicles. The outlets menu in the Cybertruck allows you to keep the cabin (and bed) outlets in the vehicle active, even when the vehicle isn’t in use. These outlets remain powered for up to 12 hours after the Cybertruck is exited.
The Power Menu in the Cybertruck
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Sentry Mode Improvements
Drew Baglino, Tesla’s now former SVP of powertrains and energy, said back in February of this year that Tesla was looking at reducing the amount of power that Sentry Mode used. He stated that Sentry Mode power consumption needs to be improved and that the team was working on an update to reduce power by about 40%. According to Baglino, the improvements were expected to come in the second quarter of this year, but it’s not clear if this change in update 2024.32 is part of those changes that will lower Sentry Mode’s power consumption.
Even if these are planned changes, we hope Tesla makes them optional, and lets owners choose when to keep outlets powered and when to conserve energy.
Tesla has issued an OTA recall for the Cybertruck – unsurprisingly, one that has already been fixed for customer vehicles. We’ll expand on the recall a little later, but more importantly, the recall filing revealed that Tesla has now built and sold 27,185 Foundation-Series Cybertrucks for customers.
OTA Recall
The OTA recall – which was issued in update 2024.32.5.2 and above, covered an issue that could delay the rearview camera being displayed on the dashboard.
This would occur if the Cybertruck was powered on, and then quickly shifted to reverse. The rearview camera would not come up on screen within the prescribed 2-second timeframe.
According to the NHTSA filing, Tesla has already fixed this via the OTA update, and the rearview camera will now display within that 2-second timeframe as required going forward. This was another easy OTA fix for Tesla.
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27k Cybertrucks
The filing also revealed that Tesla has produced and delivered approximately 27 thousand Foundation-Series Cybertrucks through September 14th. Tesla has been producing the Cybertruck for approximately 11 months now, with the 12-month anniversary coming up on November 13th.
Elon Musk previously mentioned that Tesla intends to produce approximately 375,000 trucks per year to compete with the ICE pickup market. Today, Tesla produces 1.7 million Model 3 and Model Y vehicles per year, and about 80,000 Model S and Model X vehicles a year.
Overall, that 27 thousand over a year is only the start of production, and as Tesla expands and improves its production lines, we can expect that number to continue growing at a rapid pace. With the Foundation Series ending and Tesla opening up invites for reservation holders to configure their non-FS Cybertruck, that number is only expected to increase. The non-FS Cybertruck is priced at $79,990, $20k less than the Foundation Series. The Cybertruck will also become eligible for the Canadian iZEV Heavy EV Rebate.
This puts the Cybertruck in an excellent spot in the future—and it has already outsold its EV competitors in the same market. We’re looking forward to seeing how fast Tesla meets the upcoming demand for non-Foundation Series Cybertrucks.
