The Cybertruck was found with yet another wrap, this time resembling a F150
John Anderson
In the ever-evolving saga of Tesla's Cybertruck, the Beast was spotted wearing a few different wraps over the weekend, including one disguised as a Ford F-150. While the Cybertruck's unique stainless steel design is awesome on its own, the wrap may play a bigger role when more of the same colored Cybertrucks are on the road. Is Tesla going to get into the vehicle wrapping business?
Tesla's Cybertruck, known for its one-of-a-kind, metallic, geometric exoskeleton, was initially introduced with just one base color. This led to speculation about the potential monotony of the design over time. However, the recent sightings of wrapped Cybertrucks have laid those doubts to rest, demonstrating the electric pickup's potential as a blank canvas for creativity.
The discovery of a Cybertruck wrap mimicking the iconic Ford F-150, down to faux door handles, has been interpreted as a cheeky nod or a nasty troll of the traditional pickup designs. The numerous other wraps sighted, from camo to multi-colored designs, promise an exciting range of possibilities for customization, allowing customers to make the vehicle truly their own.
Tesla's Wrapping Service in China: The Dawn of Customization
Interestingly, Tesla already operates a wrapping service in China, giving its vehicles a fresh look, to compensate for the limited range of paint options. Announced through their official customer service account on Weibo, the service, initially available in five cities, is set to expand further across the country. While the exact range of color options remains uncertain, the aftermarket industry offers a seemingly infinite array of wraps. It would be fascinating to see Tesla introduce vibrant, multi-colored wraps or intriguing patterns.
These developments, coupled with Elon Musk's earlier assertion that Cybertruck owners would be able to wrap their vehicles in "any color or pattern," suggest that Tesla could be gearing up to offer a similar service in North America. If true, this could revolutionize the vehicle customization landscape while ensuring Cybertruck's uniqueness in an expanding fleet of EVs.
Vehicle Customization: The Future of Tesla?
The Cybertruck has been founding sporting various wraps
@yannmasoch
Introducing a wrapping service could mitigate criticisms about the lack of color variety in Tesla vehicles. It would not only uphold Tesla's streamlining efforts for more efficient production and easier repairs, but also allow customers to personalize their Cybertrucks, adding a touch of individuality to each vehicle.
As Tesla edges closer to the production date of the Cybertruck, these developments hint at a thrilling era of customizable EVs, transforming each vehicle into a statement of personal style. Whether teasing competitors with playful disguises or revolutionizing vehicle customization, the Tesla Cybertruck is set to maintain its groundbreaking status in the automotive world.
Smaller Than Expected Frunk
This new image of the Cybertruck also gives us our best look yet into the Cybertruck's frunk.
It's hard to say for certain, but given what we see in this new photo, the Cybertruck may offer the smallest frunk of any Tesla. It may not be surprising given its smaller front end, but it's certainly going to be a disappointment to some. Ford's electric pickup, the F150 Lightning offers a massive frunk that rivals the trunk size of many vehicles.
However, future Cybertruck owners aren't buying this vehicle for its frunk size, and in fact, Musk recently announced some impressive dimensions for their future pickup, declaring it'll be the "first truck that we're aware of that will have four doors over a six-foot bed and will fit into a 20-foot garage."
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At the recent X Takeover event this past weekend, two of Tesla’s most important leaders gave in-depth interviews that provided a unique view into Tesla’s path forward and how everything comes together internally.
An interview with Elon Musk laid out the grand vision for Tesla and his other companies, focusing on the ambitious “what and why.” Later, Head of Vehicle Engineering Lars Moravy provided the more grounded, engineering-focused “how,” detailing the immense work it takes to turn the vision into a reality.
What emerged from these conversations was a clearer picture of Tesla’s strategy: a relentless, long-term vision for the future of transportation, AI, robotics, and energy, supported by a world-class engineering team capable of developing the processes to turn these products into a reality.
Robotaxi & Cybercab
For years, the concept of Unsupervised FSD, as well as Robotaxis, has been the focal point of Tesla’s future. In his interview, Elon provided fresh details on the way they expect the business model to work. Tesla plans to operate a fleet where some vehicles are company-owned, while others are owned by customers. This is essentially a combination of Uber and Airbnb, taking a bit of a hybrid approach between the two different styles.
He also went on to confirm that the purpose-built, two-seater Cybercab would complement, but not replace, Tesla’s existing models. This is key, because many have thought that Tesla would end their consumer vehicle sales or drastically reduce them as they transitioned to an AI services company, and became less of a car company. Now, it seems we know that they’ll have a lasting stake in personal car ownership.
The Cybercab, which is a revolutionary vehicle without driver controls, requires an equally revolutionary process to build it. In his interview, Lars Moravy provided the answer and detailed the unboxed manufacturing process that Tesla has been developing.
The unboxed method challenges a century of established automotive assembly by breaking the vehicle down into smaller, parallel sub-assemblies, allowing more work to be done simultaneously. The goal is to drastically shorten the main assembly line, enabling vehicle sections to be built in parallel and come together at the end.
Lars also noted that Tesla has already done the initial batch of crash testing for the Cybercab prototypes, and the vehicle has passed with flying colors. This isn’t surprising for Tesla, which integrates vehicle safety right into the structure of the vehicle, building castings that transfer force away from occupants.
The Semi
While Elon’s interview focused on some of his grander ambitions like Mars colonization, Lars provided some tangible updates on two of Tesla’s most anticipated vehicles.
On the Tesla Semi, Lars confirmed that progress is well underway at the Semi factory in Reno, Nevada. After years of focusing on engineering prototypes to ensure the reliability of a commercial workhorse vehicle, Tesla is now expected to ramp up production by the end of 2025, continuing through into early 2026. The business case for the Semi is crystal clear - build a no-brainer choice for shipping and logistics companies, who need to weigh the initial buy-in and infrastructure costs against operating costs per mile.
The Semi, just like other EVs, absolutely trumps diesel trucks in cost per mile, due to lower energy costs and less maintenance. However, the somewhat hidden advantage here is that truck drivers drastically prefer to drive the Tesla Semi over other diesel trucks, citing things such as better visibility, a smoother ride, and easier driving. These are advantages that could lead to improved employee retention and easier driver recruitment.
Meanwhile, the Semi simply needs to have infrastructure installed at the starting and ending locations for major delivery companies, enabling end-to-end supply chain handover.
The Roadster
Lars also talked about Tesla’s upcoming Roadster, confirming that it’s still in development, with the team preparing for a mind-blowing demo sometime soon. Elon previously hinted at this demo during a visit to the Tesla Design Studio, where he said a mind-blowing demo would be coming by the end of the year.
The goal for Tesla is to make it the last, best driver’s car before the world begins transitioning to full autonomy. Lars also touched on one of the biggest challenges with the Roadster. There is an immense engineering challenge being taken on now - and it's the SpaceX package. This package is set to use cold-gas thrusters to push the Roadster past what is conventionally possible. In fact, just as Elon has previously mentioned, the Roaster may be able to “fly a little.”
Last, best driver’s car
Lars Moravy
You can watch the full interview below. Lar’s portion on the Roadster starts at 26:30.
Optimus: Sustainable Abundance
One of the most ambitious parts of Elon’s vision is the Optimus humanoid robot. He has stated his belief many times that the robotics business could be many times more valuable than Tesla’s entire automotive business, and if it works as planned, it definitely will be.
The current Optimus V3 design is intended for volume production, with Elon foreseeing a future market of billions of humanoid robots - not made just by Tesla, but the market as a whole. That many units could simply eliminate human poverty and usher in an age of sustainable abundance.
That grand vision is built on top of the manufacturing and automation expertise that Lars’ team is pioneering every day. With volume production of Optimus to begin next year, and real work already being done in Tesla’s factories, we may see humanoid robots making a real impact on the lifestyle and livelihood of people within the next few years.
The Unfair Advantage: Getting Sh*t Done
All of these ambitious ideas and products are enabled what what is perhaps Tesla’s true sauce - its unique internal culture of getting sh*t done. Lars’ interview provided us with a rare look inside to see just how it all comes together.
He described working with Elon as unique - the discussions are grounded in physics, and Elon trusts his teams to turn his dreams and ambitions into reality. This, in turn, creates a culture of mutual respect and high expectations.
The collaborative spirit extends to the relationship between engineering and design, which Lars described as highly unusual for the auto industry. Rather than the two teams being hostile to each other, they work together to make bold design and engineering choices, like the Cybertruck, into reality.
Underpinning all of this is what Lars himself calls Tesla’s superpower: in-house automation and manufacturing engineering teams. These teams work to design the machine that builds the machines - innovating and solving problems at a level and speed that is simply not possible when relying on external vendors.
This combination of a relentless long-term vision, alongside a first-principles engineering culture, allows Tesla to take big risks and make big plays that define its future path. While all of Tesla’s timelines are ambitious, these interviews make it clear that the ambitious vision is paired with a concrete and innovative plan for execution.
The map above compares Tesla's current geofence with their potential expansion in yellow.
Not a Tesla App
With Tesla’s first major expansion of the Robotaxi Geofence now complete and operational, they’ve been hard at work with validation in new locations - and some are quite the drive from the current Austin Geofence.
Validation fleet vehicles have been spotted operating in a wider perimeter around the city, from rural roads in the west end to the more complex area closer to the airport. Tesla mentioned during their earnings call that the Robotaxi has already completed 7,000 miles in Austin, and it will expand its area of operation to roughly 10 times what it is now. This lines up with the validation vehicles we’ve been tracking around Austin.
Based on the spread of the new sightings, the potential next geofence could cover a staggering 450 square miles - a tenfold increase from the current service area of roughly 42 square miles.
If Tesla decides to expand into these new areas, it would represent a tenfold increase over their current geofence, matching Tesla’s statement. The new area would cover approximately 10% of the 4,500-square-mile Austin metropolitan area. If Tesla can offer Robotaxi services in that entire area, it would prove they can tackle just about any city in the United States.
In the map below, the blue icons are sightings of Tesla validation vehicles, while the yellow map area represents their potential expansion. The map overlays Tesla’s phases 1 and 2 and compares them to Waymo’s first two phases. You can toggle each one by tapping the icon at the top left and choosing which geofences you’d like to view.
From Urban Core to Rural Roads
The locations of the validation vehicles show a clear intent to move beyond the initial urban and suburban core and prepare the Robotaxi service for a much wider range of uses.
In the west, validation fleet vehicles have been spotted as far as Marble Falls - a much more rural environment that features different road types, higher speed limits, and potentially different challenges.
In the south, Tesla has been expanding towards Kyle, which is part of the growing Austin-San Antonio suburban corridor spanning Highway 35. San Antonio is only 80 miles (roughly a 90-minute drive) away, and could easily become part of the existing Robotaxi area if Tesla obtains regulatory approval there.
In the East, we haven’t spotted any new validation vehicles. This is likely because Tesla’s validation vehicles originate from Giga Texas, which is located East of Austin. We won’t really know if Tesla is expanding in this direction until they start pushing past Giga Texas and toward Houston.
Finally, there have been some validation vehicles spotted just North of the new expanded boundaries, meaning that Tesla isn’t done in that direction either. This direction consists of the largest suburban areas of Austin, which have so far not been serviced by any form of autonomous vehicle.
Rapid Scaling
This new, widespread validation effort confirms what we already know. Tesla is pushing for an intensive period of public data gathering and system testing in a new area, right before conducting geofence expansions. The sheer scale of this new validation zone tells us that Tesla isn’t taking this slowly - the next step is going to be a great leap instead, and they essentially confirmed this during this Q&A session on the recent call. The goal is clearly to bring the entire Austin Metropolitan area into the Robotaxi Network.
While the previous expansion showed off just how Tesla can scale the network, this new phase of validation testing is a demonstration of just how fast they can validate and expand their network. The move to validate across rural, suburban, and urban areas simultaneously shows their confidence in these new Robotaxi FSD builds.
Eventually, all these improvements from Robotaxi will make their way to customer FSD builds sometime in Q3 2025, so there is a lot to look forward to.
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