Tesla has been sporting some creative wraps on its Cybertruck. In July, we speculated that perhaps Tesla was considering getting into the wrap business. Now we have our answer. Tesla has launched premium color wraps for the Model 3 and Model Y. Although Tesla may not stop there.
Not Just a Color Change
Before we get the Cybertruck angle, the wrap itself is a story. It is available exclusively through Tesla. These wraps allow for a splash of personal style and offer protection. The self-healing, urethane-based film (PPF) shields the vehicle's original paint from potential damage like chips, scratches, and even the dreaded paint swirl.
Customers can choose from a range of seven vibrant and exclusive colors. Those interested in the subtler spectrum can opt for Satin Stealth Black or Slip Grey, priced at $7,500. However, for those wishing to make a more vivid statement, Glacier Blue, Satin Rose Gold, Forest Green, Satin Ceramic White, and Crimson Red are available at a premium of $8,000. Although these wraps come at a premium, they offer more protection than a standard wrap.
Clear PPF Wrap
Furthermore, for individuals looking to maintain their original car color while enjoying the protective benefits, the Model 3/Y Clear Wrap option is available for $5,000. Installations are currently being managed at two primary Tesla Service Centers in West Covina and Carlsbad, California. Right now these wraps are also limited to 2023 model years of the 3 and Y.
In previous statements, Elon Musk hinted at the possibility of Cybertruck owners wrapping their vehicles in "any color or pattern." Could the introduction of the Model 3 and Model Y wrap service, be just the first step? Given the Cybertruck's unique design, which we previously likened to a blank canvas, there's a vast playground for potential customizations.
Drawing Parallels with Tesla's Wrap Service in China
Tesla's move in the US mirrors its initiatives in China, where the company has a wrapping service to provide their vehicles with a rejuvenated appearance, offsetting their limited paint options.
This strategic move could address the critique regarding the monotony of Tesla's vehicle color schemes. Beyond production efficiencies, introducing wraps could offer Tesla owners a bespoke vehicle experience, showcasing their individual flair. As we anticipate the launch of Cybertruck, incorporating customizable wraps might signal a redefining moment in EV personalization.
Tesla's venture into vehicle wraps for Model 3 and Model Y could be a prelude to a more expansive customization offering, potentially for the eagerly-awaited Cybertruck. As Tesla was born and raised in California, incorporating the wrap business in that state will give the company a good idea of customer demand, even before the Cybertruck.
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Tesla’s Robotaxi event is coming up later today, and there’s lots of hype. It’s absolutely going to be a must-see event, so we’ve outlined how you can watch it tonight.
If you weren’t one of the lucky lottery winners who managed to snag a ticket, there are a few ways to watch the Robotaxi event.
When
Tesla says the event will start at 10 PM EST or 7 PM PST. However, expect it to start fashionably late as usual. The agenda Tesla has provided is below.
Watch Live
The event is expected to be available on X, YouTube, and Tesla’s website. The links for X and YouTube are below. We’ll update this as the day goes along and Tesla adds additional sources.
This is the agenda Tesla has provided. All times are PST.
3:00 PM: Parking Lot Opens
5:00 PM: Doors Open
5:30 PM: Check-In Begins
7:00 PM: Remarks
Watch in Tesla Showrooms
Tesla is also running events at its local showrooms worldwide. Many of these pop-up events have been organized by the Tesla showrooms or in conjunction with local Tesla Owner’s Club groups.
You can go to Tesla’s Events Page here and see if there are any showrooms open in your region. These events are in-person, and a good way to hang out with local Tesla fans and owners to watch one of the biggest events in Tesla’s history. If you don’t see an event listed, try calling your local Tesla showroom or contacting your local Owner’s Club. Other events may be running locally that you could attend.
Tesla’s Alex Guichet, Mobile App Engineer and Designer, posted on X that they are hiring a new C++ UI Engineer. According to Alex, this position will be focused on building the charging UI in Tesla vehicles.
While the charging UI received some basic updates back with the big Spring Update, it hasn’t really seen major changes in a long time. So, let’s take a look at what this position is exactly, and dig into what we’d like to see in the future.
Senior Software Engineer
The position that Tesla is hiring for is a Senior Software Engineer, Vehicle User Interface Charging – working out of Tesla’s Global Engineering Headquarters in Palo Alto, California. The position will be specifically responsible for the look and feel of the user charging experience, focusing on Tesla’s in-vehicle Infotainment UI.
Tesla expects the position to also work alongside business, product, engineering, and design teams to build simple, intuitive, and fluid user experiences.
That’s a broad job description, but Tesla pays well for what it offers – with the position starting at $120,000 a year, up to $210,000 a year. If you’re interested in the position, you can read more and apply here.
Charging Visualizations
Tesla’s current charging visualizations are fairly simple and to the point, both in the app and in the vehicle. Adding some flare to both visualizations would certainly be nice. If Tesla’s new parked visualization in AMD vehicles is any indication, we’re in for a treat with these upcoming visuals. Tesla could even add different visualizations depending on whether you’re charging with a Supercharger, Wall Connector, Mobile Charger, or a third-party charger.
Imagine if Tesla implements some of these visualizations directly into the vehicle’s visuals. You could pull up to a Supercharger and see them rendered directly on the screen and maybe even see how much each vehicle is charged, so you have a better idea of which stall will be available first.
We’d also love to see better and improved integration for Charge on Solar and PowerShare. There’s certainly a lot Tesla can do.
We’re excited to see the future of the charging UI but don’t expect these changes anytime soon since Tesla just started hiring for the position. However, it’s great to know where Tesla is headed and what they’re planning.