Tesla and McDonald's Team Up To Offer the Cyber Spoon

September 6, 2023

By Kevin Armstrong

Tesla and McDonald's team up to create a 'Cyber Spoon'

Not a Tesla App

Amidst the McFlurry of Cybertruck anticipation, a seemingly playful but perplexing partner unfolded on Tuesday evening on X. A post from Sawyer Merritt claimed that Tesla China was starting a unique partnership with McDonald's. A limited edition "Cyber Spoon" will be available for $4. It'll be a limited production run with only 50,000 units manufactured.

The real twist came when Elon Musk reacted with a mixture of emojis and skepticism, labeling it as "Fake news afaik (as far as I know)."

Cyber Spoon Mystery

Merritt, standing firm on his statement, responded by pointing out that Tesla's official Weibo account was indeed promoting this mysterious spoon. His tweet led to a flurry of social media investigations, with X.com lighting up with similar posts on McDonald's Weibo and Xiaohongshu accounts - platforms that cater to millions of users.

A rough translation of McDonald's Weibo post read:

"Introducing a unique newcomer, a collaboration between McDonald's and Tesla, focusing on an innovative experience. From September 17th to 26th, participating McDonald's outlets will have a limited offer. To our valued McDonald's members, during the activity, lucky draws will feature McFlurry coupons, Tesla merchandise, and an electric 'Cyber Spoon.' Which prize do you wish to win?"

A spirited Musk later responded, saying, "In that case, I will definitely have some!"

Tesla Advertising?

Now, if you're wondering how a spoon, even one with "cyber" in its name, fits into the Tesla universe, you're in good company. Assuming it is legitimate, this collaboration marks an unusual turn for Tesla, a company known for not advertising and not having partners outside the technology, automotive or energy sector.

So, what can we make of this? On one side, there's undeniable evidence of promotional material. On the other, the playful, ever-ambiguous comments from Elon Musk himself. The CEO said the company would test advertising during its last investor meeting. Is this part of the rollout?

The cyber spoon would already be a collectible item, but without Tesla's big boss knowing about it, it is even more of a must-have - just like the Cyberwhistle! Perhaps the real purpose behind this collaboration, beyond the $4 spoons, is to create buzz and anticipation for the Cybertruck. Not that any more anticipation is needed.

Tesla Is Now Offering Cybertruck Test Drives [List of Locations]

July 26, 2024

By Karan Singh

@brandonhd

Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.

Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.

It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.

Advisor-led Demo

This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.

Once FSD V12.5 comes to the Cybertruck, we’re sure they’ll be demoing its capabilities FSD capabilities as well.

Locations

The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.

Manhasset, New York
West Covina, California
Los Angeles, California
Houston, Texas
Orlando, Florida
Westmont, Illinois
Tucson, Arizona
Phoenix, Arizona
Delaware

Musk Confirms 'Actually Smart Summon' is Coming in a Revision of FSD V12.5

July 26, 2024

By Karan Singh

Not a Tesla App

Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.

We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.

Vision-based Improvements

ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.

Just recently, Tesla returned the Model X’s self-presenting doors, using Tesla Vision. Vision has seen some fantastic improvements, and many people are waiting for ASS to bring forth these improvements to Smart Summon.

Smart Summon Today

Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.

I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.

Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.

Actually Smart Summon

ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.

We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.

We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.

Park Seek and Banish Autopark

When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10^th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.

A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.

While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.