Cybertruck Details Revealed: Largest Display in Any Tesla, Rear-Wheel Steering Standard, 18-Inch Wheels

By Kevin Armstrong
Tesla's Cybertruck will retain it's massive wiper for production
Tesla's Cybertruck will retain it's massive wiper for production
MatthewDR/Twitter

The Tesla Cybertruck buzz continues to ramp up. Elon Musk says it will change the road, and he plans to make the futuristic truck his daily driver. Thanks to its distinctive design and outstanding performance capabilities, millions of buyers are on the wait list to drive this amazing truck.

Matthew Donegan-Ryan, a shareholder who attended Tesla's Investor Day, had the chance to speak with senior Tesla executives and learn more about Cybertruck. Several investors were sharing information about Cybertruck, but Matthew Donegan-Ryan has posted extensive videos about his conversations with Tesla executives.

Sizes and Variations

According to rumors, the Cybertruck pre-production beta that was on display at Investor Day is how the truck would appear if it were available for purchase right now. The Cybertruck is about 5% smaller than the prototype unveiled in 2019, but despite being a smaller vehicle than the Ford F-150 Raptor, it has more usable space. The Ford Super Crew Raptors at the event were comparable to the Cybertruck, which is slightly smaller. The size reduction means that the Cybertruck can only hold five passengers instead of six. It's expected to weigh between 6,500-7,500 pounds. Other investors are reporting 7,000 pounds

The Cybertruck will come in two versions: a dual-motor base model and a high-end performance model. It was initially believed that the top trim would be a quad motor, but conversations with Tesla staff seemed to suggest that Tesla would forego developing a quad-motor powertrain in favor of a tri-motor powertrain for the Cybertruck. All Cybertruck configurations will come standard with rear-wheel steering.

Largest Display in a Tesla

The Cybertruck will have Tesla's largest display ever, measuring 18.5 inches diagonally, however it'll come without a gauge cluster, or heads-up display. The redesigned Model S and Model X have a 17" center screen, while the Model 3 and Model Y include a 15" center display.

A combination of a typical round steering wheel and the yoke found on the Model S and Model X, the steering wheel will be round on the sides with flat top and bottom edges.

Unlike the F-150 Lightning, the front bumper grille does not open along with the hood. The production version of the Cybertruck windshield light bar will have amber lights, just like the Tesla semi, to indicate that the truck is wider than the standard 80 inches.

Wheels and Suspension

Highly advanced air suspension will come standard on every Cybertruck. Staff told the intrepid investor that Cybertruck can handle pretty much anything. "I was told very directly that they have tested the air suspension and they're confident it can handle Baja-style racing."

The Cybertruck will have 18-inch wheels, and at the very least, all-terrain and all-season standard tire options will be available. The tire's dimensions are 285/65 R18, or 35 inches by 11.25 inches by 18 inches. The company in charge of making the tires for the Cybertruck will be Goodyear. Donegan-Ryan estimates each tire will cost $385.

No Self-Presenting Doors

The doors on the Cybertruck won't self-present themselves like the doors on the Model X. Unlike the prototype's stainless steel bumpers, the Cybertruck's production beta's bumpers and side skirts are made of black plastic and are five-mile-per-hour impact compliant. The side-view mirrors are supposedly removable, but no confirmation of that.

New Team is Developing Accessories for Cybertruck

The 48-volt architecture used by the Cybertruck will provide more power, lighter and less expensive wiring, and a smaller accessories battery. For the vehicle, Tesla has created a Cybertruck Accessories Team, and rather than working with aftermarket businesses to build add-ons, Tesla will do it themselves. Off-roading, camping, and racing are the three subgroups of the Accessories team.

With millions of people on the waiting list in North America, it appears that list will not be opening up in Europe. With it's immense size, Donegan-Ryan says there are no plans to have this beast on the narrow European roads.

The Cybertruck will be a strong and adaptable vehicle, suitable for off-roading, camping, and even racing, according to the most recent information about it. The Cybertruck is poised to have a big impact on the pickup truck market thanks to its distinctive design and impressive features.

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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