Tesla cancelled the popular Loot Box in 2021, but the referral program may return. Tesla used Weiboto announce the launch of a new program in China — Treasure Box.
The post encourages Tesla owners to recommend the product to friends for the opportunity to open the Treasure Box and win prizes. This move comes just days after references to the new referral program were found in the latest app update.
The buyer and the person who refers them to Tesla get 3,500 credits each. A loyalty program also awards 7,000 credits to current Tesla owners when they purchase another Tesla. Twitter user @Tesla_Mania, located in Shanghai, China, has posted several screen grabs and videos of the Treasure Box.
Referral credits can be cashed in for items like a Cyber Rodeo t-shirt (1,900 credits), Cybertruck socks (1,300 credits), Cybertruck hat (1,400 credits) a Tesla tote bag (500 credits), a Tesla umbrella (2,000 credits), My First Tesla Model Y (6,000 credits), a Tesla Tumbler (1,700 credits), and TeslaMic (12,000 credits) are just a few on the list.
It appears the credits can be used for Supercharger miles as well. Referrals are also entered for annual draws with bigger prizes. These drawings will award people with a VIP Tour of Giga Shanghai, a Model 3/Y RWD for 12 months, or Full Self-Driving for 24 months.
The Treasure Box announcement comes on the same day that Tesla lowered prices and just a few days after introducing incentives to those who bought the company's insurance. Tesla is ramping up efforts in China as it's currently third in electric vehicles behind BYD Motor and SAIC-GM-Wuling.
A similar referral program may also start to show up in the North American market. Perhaps that is why there is a reference to it in the latest Tesla mobile app. As we reported, @TeslaAppUpdates iOS found some interesting code, "Okay one string that may provide some insight referral_share_sheet_refer_text': 'Use my referral link to purchase a Tesla product and get free credits you can redeem for awards like Supercharging miles, merchandise and accessories.'"
Elon Musk used his experience at X.com to reward users with cash cards for signing up and more cards for referring new users. That method translated to Tesla's referral program awarding an estimated eighty yet-to-be-produced Roadsters. The company cancelled the program more than a year ago, but if China's Treasure Box is any indication, the program will be back, albeit with smaller rewards.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
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