When we get a new car we love to add those little touches that make it our own. Tesla owners are no different, except you’ll probably find a higher percentage of serious ride-pimpers amongst Tesla owners than other car brands.
And there are so many options. Want to organize the vast central console space more efficiently? Need to protect the boot carpets from your wet skis? Even upgraded hard drives for Sentry Mode and in-car refrigerators are available.
But all these perks and polishes are best appreciated by you, inside the car. What about projecting your personality to those around you? A custom wrap or a paint job is nice, but there’s another way. License plates.
What better way to let your sense of humor show, give a gentle ribbing to the gas guzzlers following you, or make a serious point about why you went green. Let’s take a look at some of the options you might want to consider for a custom plate.
Many countries allow you to purchase a license plate with your own choice of letters and numbers. Sure, you could go for your name or something that means something to you alone.
But why not lean into the Tesla vibe with your plate, and make a statement! Here are five genuine plates already out there.
LOL OIL
While quite a nice sentiment at the best of times, the recent skyrocketing of oil and gas prices has probably made this Tesla owner more ROFL OIL than a mere LOL.
3VOLVED
@Lucybri83
This Model 3 owner shared her new plate on Twitter, and admitted that she reserved this plate 2.5 years before getting hold of the car itself. That’s dedication to the cause: in this case throwing out a cleverly ambiguous statement that could be taken as an observation on Teslas, EVs, or EV owners’ level of evolution. Nice twist on replacing the E with a 3, a la Model 3.
THX 3LON
@sampagnepapi_
Continuing the ‘Tesla E’ theme of throwing in the number 3 instead, this owner knows who is responsible for this slice of happiness. I wonder if it’s appreciation for the vision and achievements of Elon Musk and his team, or whether the car was a personal gift from Elon?! Probably not the latter.
BUY TSLA
@sampagnepapi_
You don’t need to be a certified financial advisor to offer this advice. This Model X owner is clearly playing the long game, in more ways than one. Looking at the healthy level of dirt on the bodywork, this license plate is a commitment to the stock market strategy of going long on Tesla, and the owner doesn’t look like they’ll be changing their advice any time soon.
NOPLANETB
@smarlo35
Straight to the point, if you’d rather not beat around the bush with the environmental message through gentle humor, lest the message be lost, you could take a leaf out of this Australian owner’s book.
Unfortunately, some folk can’t get a vanity plate and are forced to go with a regular random assigned plate. Where I am in Switzerland, you can choose your number from a catalog, and it looks like that’s the case for @thevoltmonkey in Germany too:
Quite an inventive way of proclaiming this Tesla as not just any old Tesla, but ‘Dah Tesla’.
So maybe you can see if one of these options are available in your area, or perhaps you can think along some other pun lines. Model Y owners can have some fun with Y OH Y, Y BE MAD, or YNOT. Or any Tesla owner could consider an electricity pun, for example, OHM RUN, PLUG IN or SAY WATT.
There’ll be some limits, depending on where you are. There’s usually a minimum and maximum number of characters allowed. Often, nothing that can appear obscene or offensive will be allowed, and there are stories of people in Canada and some US states retrospectively being ordered to give up their plates due to bad language or perceived discrimination against an ethnic minority group. In the UK, you can’t have a Q at the start of your number (they are reserved for kit cars) or display a number that could appear to show the car as younger than it really is, as standard plates include the year of registration - so including ‘22’ on a car manufactured in 2020, for example.
Of course, whether or not you’ve got the perfect plate, there’s nothing stopping you from making a little nod to your likes and wants through the plate holder…
Now, when the full self-driving revolution is complete, will there still be a need for license plates anyway? If there are no more driving infractions, and the Robotaxi fleet means the end of parking fines, do the authorities need the plates anymore? Or will every car be identifiable through a unique identifier broadcast by the computer?
In the meantime, make the most of those customized plates.
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In this article, we’ll cover Tesla’s updates on Optimus, batteries, and Tesla Energy.
Optimus
Tesla has been working away on their humanoid robot and continues to make progress in software and hardware.
First, Tesla is preparing the Fremont factory for the Optimus pilot production line, which is scheduled for completion later this year. Once it is, wider deployments of Optimus for internal use within Tesla’s facilities are expected as well. Tesla aims to have several thousand Optimus units working in its North American factories by the end of the year once the pilot production line is operational.
Tesla’s goals for production remain extremely lofty - 1 million units per year by 2030. However, they could face some challenges when ramping production.
Key components like the shoulder actuators use specialized permanent and rare-earth magnets, which are currently sourced from China. Due to recent Chinese restrictions on the overseas sale of these magnets, Tesla is seeking an exemption or alternative suppliers. They have not yet looked into modifying the shoulder actuator but will likely do so if they cannot obtain the necessary materials.
Batteries
Batteries are another item that Tesla’s teams have been working on behind the scenes for years now. The second generation of the 4680 - the Cybercell - has been IRA-compliant for some time now. This means that the Cybertruck is eligible for the US Federal EV rebate.
Tesla also achieved the lowest cost-per-kWh of any of its cells with the 4680 battery - and it is potentially one of the cheapest cells being manufactured by any vehicle battery manufacturer at this point. With dry-cathode still being worked on, Tesla may be able to squeeze more optimizations and cost efficiencies from the 4680 cells.
Additionally, Tesla is progressing with its plans for lithium refining and cathode production in the US, both of which are scheduled to commence in 2025. While the company says they’re no longer supply-constrained for non-LFP vehicle batteries, on-shoring production and sourcing critical minerals from nations outside of China will be key.
LFP batteries continue to be supply-constrained, namely for the Tesla Energy division. LFP batteries and their materials are sourced from China. Due to tariffs and limited exports, Tesla can’t obtain enough and is considering potentially building an LFP production facility in North America.
Energy
Tesla’s energy division is still experiencing some of the highest growth of any of its divisions. Year over year, Tesla saw a 154% increase in energy storage deployments, including both Megapack and Powerwall - for a total of 10.4 GWh deployed in just Q1 2025. While deliveries in energy storage remain volatile due to the nature of Megapack installations, Tesla expects growth to continue rapidly in this segment.
Tesla also deployed 1GWh of Powerwall 3 residential storage this quarter, marking its strongest quarter. Powerwall 3 has received positive feedback from customers, many of whom appreciate its new capabilities with its built-in inverter for solar.
Megapack is continuing to see demand increases, currently highlighted by utility-scale Megapack systems, as well as data centers requiring stable power delivery. Megafactory Shanghai is also online now and producing Megapacks - with an annual production capacity of 20GWh today and up to 40GWh in the future. The site has also produced over 100 Megapacks this quarter, which are all awaiting delivery.
There was a lot of interesting news from Tesla’s Q1 2025 Earnings Call, covering everything from FSD and Robotaxi - to the less glamorous but equally important Megapack and Powerwall.
Tesla is heavily leaning into artificial intelligence, and its insurance offering is just another example of how it’s improving its product or lowering costs by leveraging AI.
Tesla recently started offering an insurance discount in select states when drivers use FSD for at least 50% of their drives and now it’s introducing an AI to help handle customer claims.
Tesla has developed an in-house voiced AI agent that can assist customers in handling simple support requests for Tesla Insurance.
For customers calling in from those states, the new AI agent provides a unique way to address the most common support calls. And it’s not just answering common questions but actually making requested changes to the owner’s account.
Policy Changes
The first key item is that it automates policy changes. Simple policy updates, including adjusting your deductible or coverage limits, are now done via AI. For policyholders who are simply looking to make quick changes and don’t have any questions, this makes the process a lot quicker by not having to wait for a representative. Tesla isn’t eliminating representatives, but this could reduce the number of representatives required or reduce wait times.
Continue Where You Left Off
The second item here, highlighted by Raj Jegannathan from Tesla’s internal IT team, is that Tesla’s AI agent is able to offer summaries of the user’s last interaction with Tesla Insurance. It will summarize your last interaction and provide assistance on that particular topic if you need to continue it. That means that you don’t have to wait for a human to review your file - the AI will kick off right where you left off.
Tesla appears to be focused on improving efficiency and making support more accessible. While actual items like claims are left up to humans due to their inherently complex nature, this helps free up employees to handle more complex items. While there’s no doubt Tesla will continue to develop this AI like they do everything else, we may soon see it take on even more tasks.
More AI
This isn’t the first AI agent that Tesla has demoed - there is now a chat-based AI sales agent available on the front page of Tesla’s website, which is able to answer common questions on Tesla vehicles.
Tesla has also been improving their AI support tool available in the Tesla App is able to provide feedback on common issues and also guide users towards either solving the problem or placing a support request.
Tesla’s strategy here is to influence the cost-heavy areas associated with having humans address simple requests and instead leverage AI, which can offer instant answers and reduce support costs.
Roll Out to More States
While this new AI is currently limited to just 12 states, it is likely to follow Tesla Insurance’s expansion. Insurance seems to have been at a bit of a standstill lately. Tesla continues to improve features such as the improvements to Safety Score V2.2, but we haven’t seen Tesla roll out support to new states since it added Minnesota in November of 2022.
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