In 2008, Tesla Motors, now known as Tesla, Inc., introduced the world to the first high-performance electric vehicle, the Tesla Roadster. Launched when gas-guzzling cars ruled the roads, the Roadster represented a paradigm shift in the automotive industry. Let's look back at the Roadster's origins, development, and impact on the automotive world.
Birth of a Legend — The Roadster's Timeline
In 2004, Tesla Motors was created by engineers Martin Eberhard and Marc Tarpenning with the goal of revolutionizing the automotive industry. Elon Musk joined the company as its chairman and lead investor and is considered one of the founders of the company. The company's first project aimed to develop an electric sports car, and in 2006, the prototype of the Tesla Roadster was revealed. Production began in 2008, with the first Roadster delivered to Musk in February of that year.
The Roadster was an important milestone for Tesla because it was the company's first production vehicle. Before the Roadster, Tesla had only produced a prototype electric vehicle, which was used to generate interest and secure funding for the company.
Musk's Vision in Quotes
Musk, the 2021 Time Person of the Year, had high hopes for the Roadster. In a 2008 press release, Elon Musk stated. "The delivery of the first production Tesla Roadster marks a great historical milestone along the way to Tesla becoming one of the great car companies of the 21st century. The Roadster now in production is just the first of a series of models from Tesla, soon to be followed by our 4 door sports sedan. Eventually, Tesla Motors will offer a full line of electric vehicles, leading the way in the changeover from gasoline cars to an electric future."
In an interview with The Telegraph in 2012, Elon Musk explained, "With the Roadster, we wanted to create a product that would break the mould and convince people that an electric car could be cool, sexy, and fast."
In a 2008 interview with the New York Times, Musk said, "The goal of Tesla is to accelerate the advent of sustainable transport. If we could have done that with the first version of the Roadster, we would have. But we can't." (Source: The New York Times, Nov. 2, 2008)
The interior of the original Roadster features two screens
Tesla
During a presentation at the Cleantech Forum in San Francisco in 2008, Elon Musk stated, "I think the Roadster has had a significant catalytic impact on the industry. And the intent with the Roadster was to change the image of electric vehicles."
In a 2011 interview with Autocar, Musk talked about the Roadster's production: "The Roadster has been a great success, proving that we could make an electric car with the range and performance of a petrol sports car, but we always knew it was a stepping stone to producing more affordable, mainstream cars."
Musk also saw the Roadster as a way to pave the way for Tesla's future vehicles. But, he said, "The Roadster is not our end game; it's just the beginning. We want to use the technology we've developed for the Roadster to create more affordable electric vehicles that can be used by the masses."
The Lotus Connection — The Roadster's Foundation
The Tesla Roadster was based on the Lotus Elise, a lightweight, two-seat sports car from the British automaker Lotus. Tesla Motors collaborated with Lotus to develop the Roadster, leveraging the expertise of the established automaker. The Roadster borrowed the Elise's chassis, but its drivetrain, battery system, and body were unique to the electric vehicle. The final product was a marriage of cutting-edge electric vehicle technology and the timeless appeal of the sports car.
The Tesla Roadster has also left a mark on popular culture with its appearances in various films and television shows. For instance, the Roadster made a cameo appearance in the 2010 film "Iron Man 2," which was driven by Tony Stark, played by Robert Downey Jr. This appearance further solidified the car's status as a symbol of cutting-edge technology and sustainable luxury. Musk also appeared briefly in the Marvel movie.
Unrivaled Performance — 0 to 60, Top Speed and Range
The 2008 Tesla Roadster boasted impressive specs for an electric vehicle at that time. Equipped with a 53 kWh lithium-ion battery pack, the Roadster's max speed was 125 mph, with a range of 245 miles on a single charge.
The electric motor produced 248 horsepower and 200 lb-ft of torque, enabling the car to reach 0-60 mph in just 3.7 or 3.9 seconds, depending on the model. These performance figures were a testament to the capabilities of electric powertrains, showcasing that electric vehicles could be both efficient and exciting.
Original Roadster Price
When released, the Tesla Roadster carried a base price of $98,950, positioning it firmly within the luxury sports car market. Later versions sold for $120,000. Despite the high price tag, the Roadster was embraced by enthusiasts who recognized its significance in ushering in the electric vehicle era.
A Journey Beyond Earth — The Roadster in Space
In February 2018, Elon Musk's SpaceX launched the Falcon Heavy rocket on its maiden voyage with a unique payload onboard: Musk's personal Tesla Roadster. The car was sent into space as a symbol of human innovation and a nod to the powerful synergy between Tesla and SpaceX.
The Roadster, with a mannequin named "Starman" in the driver's seat, and the stereo system played David Bowie's "Space Oddity" on repeat, was placed into a heliocentric orbit around the sun. The vehicle now serves as a symbol of the limitless potential of human ingenuity and the boundless ambition that has driven the advancement of electric cars and space exploration.
The Roadster's Lasting Impact
Roadster was not without its challenges, however. The first models had issues with overheating and battery life, which required Tesla to make some adjustments and updates. In addition, Tesla faced problems with the car's transmission resulting in several recalls and updates.
In 2010, Tesla announced a battery upgrade program allowing Roadster owners to upgrade their battery packs to a newer and more efficient design.
Despite these challenges, the Roadster remained a popular vehicle among Tesla enthusiasts. As a result, the company produced approximately 2,450 Roadsters between 2008 and 2012, most of which were sold in the United States.
The 2008 Tesla Roadster began a new era in the automotive industry. It shattered the prevailing perception that electric vehicles were slow and unexciting, proving that they could compete with their gasoline-powered counterparts in terms of performance and driving experience. Moreover, the Roadster laid the groundwork for Tesla's subsequent models, which have continuously pushed the boundaries of electric vehicle technology.
A New Generation of the Roadster
In 2017, Tesla unveiled a new version of the Roadster, which promises to be faster and more powerful than its predecessor. The upcoming Roadster, boasting a top speed of over 250 mph and a range of 620 miles, aims to solidify Tesla's position as a leader in electric vehicle technology.
As a result of the Roadster's success, other automakers began to take notice and invest in electric vehicle research and development. Today, almost every major automaker has an electric vehicle in their lineup, and the market continues to grow at an unprecedented pace. In addition, governments worldwide are setting ambitious targets for adopting electric vehicles, and charging infrastructure has expanded rapidly to accommodate the increasing demand.
Tesla Roadster demonstrated the potential of electric powertrains to deliver impressive performance, efficiency, and environmental benefits. The Roadster's legacy inspires new generations of electric vehicles, pushing the industry toward a cleaner, more sustainable future. Although the Roadster is no longer in production, its legacy lives on in the current generation of Tesla vehicles and the company's commitment to pushing the boundaries of what is possible in the world of electric cars.
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After years of anticipation, the wait is over. Tesla's Robotaxi network officially launched with its first public rides for early access users in Austin, Texas, on Sunday, June 22nd.
The launch was a veritable firehose of new information, revealing everything from the booking process and in-car experience to new FSD features expected in the next version of FSD. Here’s a complete recap of everything we learned from what is sure to be a historic first day.
The Robotaxi App
The experience begins in a new, dedicated Robotaxi app. For now, access is invite-only and that app is not available in the App Store. Invitees received a special link to download the Apple-only app onto their device. Once you’re in the app, you’re asked to log in with your Tesla account, which will then bring over all your settings from the Tesla app, such as your profile photo and payment details.
While the app is only available for iPhone users today, an Android version is already confirmed to be in the works.
Booking a Trip
Once you’re in the app, you can set your destination and hail a ride. Once you have a ride booked, the app provides live tracking of the approaching Robotaxi, including its exact location and the estimated time of arrival.
One limitation noted by early-access testers is that the pickup point is currently fixed, and you can’t change it. The pick-up location will be relatively close to where you requested the ride, but some users noted having to walk up to a block to get to the pick-up location chosen by the app.
After initiating a ride, your phone will display a Live Activity, providing an auto-updating view of your taxi's location and ETA. This is similar to the Supercharger Live Activity that Tesla launched recently.
The Live Activities on iOS for the Robotaxi App
Joe Tegtmeyer on X
In-App Tips
While many early Robotaxi users are expected to be Tesla owners, Tesla is creating a user-friendly experience by offering in-app tips, such as how to open the Model Y doors.
When your ride arrives, its exterior lights pulse, letting you know this vehicle is picking up a passenger at the given location. This helps it differentiate between other Tesla vehicles on the road and other Robotaxis potentially dropping someone off at the same location.
The helpful tip on how to open the door handles.
@DirtyTesLa on X
The exterior lights pulse prompt in the app.
@DirtyTesLa on X
Information Synced to Robotaxi
To get that special Tesla touch of magic, once your vehicle arrives, it automatically syncs the rider’s personal vehicle details to the Robotaxi.
That means when you go to play Spotify, YouTube Music, or other media, you’re already signed in and it’s using the same account you use on your own personal Tesla. Even Netflix and other video services are signed in, so that you can start streaming them in the back seat.
The hub of the passenger experience, for now, is the 8-inch rear touchscreen of the new Model Y. The UI is clean and simple, displaying the trip map, estimated arrival time, and controls for media and climate.
The screen also provides passengers with access to key safety features, including a large “Pull Over” and “Support” button. For the early access program, a human Safety Monitor sits in the front passenger seat and has access to one additional control on the main screen - Stop in Lane.
Once you’re inside the vehicle and have fastened your seatbelt, the ride doesn’t begin immediately. You must tap the “Start Ride” button on either the rear passenger screen or within the Robotaxi app for the vehicle to start moving.
@DBurkland on X
The Ride and Geofence
One of the most important questions is: How does it drive? The first impressions have been overwhelmingly positive. Early-access riders have mentioned that FSD’s performance is extremely smooth, noting that it handles turns, speed bumps, and stops with a new level of grace. While FSD V13 is already incredibly smooth, Tesla may have tweaked it for this Robotaxi version, or it could be taking things a little slower with the initial rollout.
Robotaxi slows down really nice for speed bumps. Extremely smooth stops as well pic.twitter.com/H8R2pXllWB
The service operates within a defined geofence in Austin, which initial reports suggest takes about 30 minutes to go from one side to the other.
Interestingly, you can actually book a trip that has a destination or start point outside the geofenced area. In these cases, the Robotaxi will simply take you to the edge of the service area or choose a pickup location that’s within the service area.
The current service area for Robotaxi
@SawyerMerritt on X
Robotaxi Command Center
The significance of this day hasn’t been lost on Tesla’s teams. Ashok Elluswamy, VP of AI, shared a photo from what appeared to be a launch party at the Robotaxi operations center.
The command center features various TVs showing real-time information from the active Robotaxis. According to what Musk shared a couple of weeks ago, Tesla planned to have 10 Robotaxis on the first day, which aligns with what is displayed on the list on one of the TVs.
Other TVs are showing live views from the Robotaxis’ cameras, displaying six of the vehicle’s cameras, which appear to include the front camera, repeaters, B-pillar cameras, and rear camera. The only cameras excluded appear to be the front bumper camera, the front-facing wide-angle camera, and the cabin camera.
Another TV is displaying a weather radar, while another is displaying a live view of the Robotaxi vehicles on a map. However, one of the most interesting is one near the middle, which is displaying Robotaxi statistics. The display shows that there have been 112 rides across 499 miles as of the time the photo was taken. Another statistic shows a value of 35, but it’s unclear what this number represents. Given the 10 expected Robotaxis, this likely has to do with how many users are queued for a ride, or includes active riders plus users waiting for a ride.
Many team members have also taken to X and commented on the significance and status of the launch, celebrating a decade’s worth of hard work finally coming to a culmination. While there’s still a lot of work to do, the launch is a huge first step to Tesla opening up its Robotaxi service to everyone and releasing FSD Unsupervised for customer-owned vehicles.
Check out this smooth start-to-finish ride from Sawyer Merritt:
Here is my experience (in 4K) from earlier today in one of the world's first ever public Tesla Robotaxi rides in Austin, Texas with FSD Unsupervised! No-one is in the driver seat and the safety monitor in the passenger seat does not have a steering or pedals.
Next up? We expect Tesla to open up rides to the general public and gradually expand its geofence area. There’s also a new FSD update coming that increases parameters by 4.5x, which should make the vehicles even smoother and more capable.
With the first Tesla Robotaxi rides starting shortly for early access users in Austin, Tesla has published a detailed set of rules for its first passengers.
They outline everything from who can ride to how you can behave in a car with no driver, and are designed to ensure safety. Tesla is using a safety monitor during the initial rollout phases, so the front passenger seat will not be available for customers.
Who Can Ride
Tesla has laid out clear guidelines on who is eligible to be a passenger, as well as some expected in-car conduct.
You must be at least 18 years old to book a ride and to ride alone. Riders are permitted to bring one guest, provided that the guest is also over the age of 18. You cannot book a ride for another person; the account holder must be present for the entire trip.
That’s all pretty straightforward, and we expect Tesla to relax some of the rules in the coming months. That means that once the safety monitor is gone, the number could increase to three or four.
How to Behave
All passengers must remain seated with their seatbelts fastened for the entire duration of the ride. There is a strict prohibition on smoking, vaping, or consuming alcohol or other drugs inside the vehicle.
Riders are also asked to be courteous and leave the Robotaxi in the same condition as they found it. Those who damage or dirty the vehicle may be charged an additional, currently unspecified fee after the ride.
Hands Off: Driverless Vehicle
This is where the rules get a bit more interesting, focusing on the unique fact that the Model Ys that Tesla is using still have driver controls.
Riders are prohibited from sitting in the front-left driver’s seat. Additionally, riders must not tamper with, modify, or attempt to physically manipulate any vehicle equipment, including the steering wheel and pedals.
Interestingly, Tesla also has a rule on reverse-engineering and intellectual property protection. While photos and videos of the experience are permitted, riders are prohibited from bringing onboard instruments or equipment intended to record, measure, or conduct surveillance on Robotaxi.
Service Animal Exception
For riders with disabilities, Tesla has outlined a specific policy. Only small service animals that are trained to work or perform tasks are permitted in the vehicle. No other pets are allowed.
However, riders are not required to provide proof; however, support may ask you to confirm that the animal is required due to a disability and what task it is trained to perform.
At this point, we’re not sure whether Tesla will allow non-service animals in its Robotaxi Network in the near future. It would make sense if they did - many people travel with their pets, or need to take them from one location to another - but for now, only service animals will be allowed.
Tesla is definitely taking a safety-first approach in the initial launch, and with the presence of the Safety Monitor, they’re being very cautious. There is a long way to go before the average person becomes comfortable with an autonomous vehicle with no one in the driver’s seat, and building public trust is a good first step.
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